Microsoft updates notification course of for advert disapprovals


Microsoft has up to date its e mail notification course of to promptly inform entrepreneurs about disapprovals of their advertisements, key phrases, and product gives.

These adjustments embody:

  • Extra frequent alerts.
  • Enhanced insights.
  • Technical error notifications.

Why we care. The improved notification course of is designed to offer entrepreneurs faster and extra detailed details about advert disapprovals. This grants you further time to handle the problems faster, minimizing any potential disruption to your marketing campaign and stopping potential pointless prices on your shopper.

New course of. The up to date e mail notifications have a brand new header that appears like this:

Microsoft updates notification course of for advert disapprovals 7

The purpose of the notification replace is to maintain advertisers knowledgeable about lately disapproved advertisements or advert parts. The e-mail will give particulars in regards to the account or accounts inside a Supervisor Buyer Account which have new rejections inside the final 24 hours.

For Product Advert Presents, it would additionally now spotlight technical errors that might be affecting the supply’s visibility.

The way it works. To see the rejected content material, click on the hyperlink within the e mail to go to the Microsoft Promoting Marketing campaign UI. As soon as logged in, the hyperlink will lead you to the Supervisor Buyer Account view. From there, you possibly can go to the particular account(s) and think about the rejected content material.

Responding to disapprovals. If you happen to select to not make any adjustments to content material Microsoft has flagged as a attainable coverage violation, and like to maintain the disallowed content material as it’s, you don’t must take any further steps

Nonetheless, if you want your content material to be thought of for approval, make the required adjustments to carry the content material into coverage compliance and submit an enchantment.

Microsoft Editorial Disapproval Messaging 800x124
Microsoft updates notification course of for advert disapprovals 8

The right way to enchantment. There are two choices out there in case you want to request an enchantment:

  • Request an Exception (quickest): You can begin this course of within the Microsoft Promoting UI by selecting the rejected content material, clicking on “Edit,” after which choosing “Request Exception.” Right here, you possibly can present a abstract of the disapprovals together with any justification.
  • Contact Microsoft Promoting Buyer Assist: You may also contact Microsoft’s Buyer Assist staff by cellphone, chat, or by visiting its support page.

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What Microsoft is saying. A spokesperson from the Microsoft Promoting Coverage staff mentioned in an announcement:

  • “Always throughout your use of the Microsoft Promoting companies, you will need to adjust to the Microsoft Promoting insurance policies and the relevant legal guidelines and laws in every of the markets the place your advertisements serve. These insurance policies guarantee the protection and safety of our companies.”
  • “These insurance policies guarantee the protection and safety of our companies. We make use of a mix of human and automatic assessment processes to implement our insurance policies.”
  • “Once we decide that an advert or advert part could violate coverage, we are going to disapprove the relevant advert or advert part, and the related disapproval message will state the coverage that you simply might need violated, and learn how to redress the violation via our enchantment course of.”

Deep dive. Learn Microsoft’s updates to the editorial disapproval messaging in full for extra data.

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