Microsoft rebrands Bing Chat as Copilot


Bing Chat has a brand new identify as of in the present day – Copilot. It now shares the identical model identify as a number of different Microsoft AI merchandise.

R.I.P. Bing Chat. Bing Chat, a part of the new Bing that was powered by ChatGPT for search, launched Feb. 7. Bing Chat has dealt with greater than 1 billion prompts and queries because it launched, Microsoft Bing mentioned in a blog post.

Copilot + Search. Bing is not “your AI-powered copilot for the online.” Nonetheless, Microsoft Bing will nonetheless present a mixed Search and chat expertise. It should simply be known as CoPilot heading ahead.

For individuals who might not need that mixed expertise, CoPilot could have its personal standalone ChatGPT-style expertise at

Why we care. Bing Chat launched with a lot hype however failed to steal any market share from Google. That is unlucky as a result of this enables Google to dictate the foundations, path and prices of seek for the complete net.

What Microsoft is saying. Microsoft mentioned the rebrand is to unify the Copilot expertise:

  • “Our efforts to simplify the consumer expertise and make Copilot extra accessible to everybody begins with Bing, our main expertise for the online. Starting in the present day, Bing Chat and Bing Chat Enterprise have gotten Copilot, with industrial knowledge safety enforced when any eligible consumer is signed in with Microsoft Entra ID.”

Whereas it’s positively a extra unified expertise, it additionally appears a bit complicated as a result of Microsoft’s chatbot “companion” is used throughout a number of apps, together with Microsoft 365, Edge, Home windows and extra – some free, some not.

Bing Chat Enterprise additionally rebranded. Along with Bing Chat, Bing Chat Enterprise can be rebranded as Copilot Professional. It affords the identical chat performance with higher industrial knowledge safety for Microsoft 365 subscribers.

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