Microsoft has been criticised after publishing an AI-generated obituary for NBA star Brandon Hunter.
The previous Boston Celtics and Orlando Magic participant handed away all of the sudden this week, aged 42, after collapsing throughout a scorching yoga class in Orlando, Fl.
Shortly after his passing, followers have been shocked to see the daddy of three described as “ineffective” in an obituary revealed on MSN.
The headline learn:
- “Brandon Hunter ineffective at 42.”
Why we care. MSN laid off two dozen editorial workers just a few years in the past with plans to exchange the writers with generative AI, stories the Guardian. This case highlights the significance of not relying solely on AI for producing content material because of factual inaccuracies and problematic errors, and the necessity to make sure that all work produced by AI is supervised by people.
Failure to take action might hurt your model’s repute and probably end in lawsuits.
Incomprehensible. Whereas the MSN headline was offensive, the remainder of the article was incoherent. It learn:
- “Former NBA participant, Brandon Hunter, who beforehand carried out for the Boston Celtics and Orlando Magic, has handed away on the age of 42, as launched by Ohio male’s basketball coach Jeff Boals on Tuesday.”
- “Hunter, initially a extraordinarily regarded highschool basketball participant in Cincinnati, achieved very important success as a forward for the Bobcats.”
Reputational injury. Regardless of swiftly eradicating the article from the MSN web site, Microsoft was criticised on social media for publishing the offensive content material:
What has Microsoft mentioned? A Microsoft spokesperson advised Search Engine Land:
- “The accuracy of the content material we publish from our companions is essential to us, and we proceed to boost our techniques to establish and stop inaccurate info from showing on our channels. The story in query has been eliminated.”
Nonetheless, the corporate is but to formally apologise.
Deep dive. Learn Julia McCoy’s information on whether or not AI-generated content should be labelled, and Britney Muller and Dave Davies’ ideas on how AI will change SEO as a profession for extra info.