Microsoft Adverts (once more) extends RSA migration to Feb. 2023


Advertisers now have 5 further months emigrate their expanded textual content adverts to RSAs.

The brand new prolonged deadline. In April we reported that Microsoft was extending the unique June 30 deadline to August 29. At the moment Microsoft introduced that they had been as soon as once more, extending that deadline to February 1, 2023. Microsoft says the extension is in response to advertisers want for extra time.

Expanded Textual content Adverts (ETAs) will proceed to serve with RSAs however advertisers will now not have the ability to create new or edit present ETAs.

What Microsoft says. Microsoft says that advertisers who’ve switched from ETAs to RSAs see a mean of seven% conversion price enchancment of their efficiency.

You’ll be able to learn the announcement here.

RSA greatest practices. In case you’re nonetheless migrating your adverts, Microsoft suggests the next greatest practices:

Why we care. Advertisers who haven’t migrated their campaigns but have just a few extra months to get it performed. Microsoft received’t help ETAs after February, so migrating as quickly as potential will assist stop your adverts from being auto-updated, or dropping in efficiency.

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About The Writer

Nicole Farley is an editor for Search Engine Land masking all issues PPC. Along with being a Marine Corps veteran, she has an intensive background in digital advertising and marketing, an MBA and a penchant for true crime, podcasts, journey, and snacks.

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