Have you ever observed a change to the Fb app brand this week?
It’s pretty delicate, it’s not like there’s been a drastic shift, however the “F” icon is now a deeper shade of blue, and barely greater.
Sure, Fb is present process a re-brand, which additionally signifies that Meta has offered a long-winded, lore-filled tale as to the how and why of those, actually, fairly minute modifications.
As per Meta:
“As we proceed our evolution as an app and a model, we’re excited to launch the primary section of a refreshed identification system for Fb, with a give attention to fostering easy, self-initiated exploration and connection throughout each touchpoint.”
Yeah, I imply, there’s no change to the way in which something works, a few elements simply look a bit totally different. However, certain, easy exploration. Let’s go together with that.
Meta truly says that there have been three key drivers behind its new design:
- Elevate essentially the most iconic components of our model to create a particular, refreshed Fb
- Unify how the Fb model involves life throughout product-to-marketing experiences
- Create an expansive set of colours — anchored in our core blue — that’s complete and vibrant, and in addition designed to be extra accessible for folks
The accessibility ingredient is the one actual level of worth right here, with the brand new Fb brand now taking over a extra stable, and understandable really feel.
However the unnecessarily verbose descriptions are all the time fairly hilarious:
“Our intention was to create a refreshed design of the Fb brand that was bolder, electrical and eternal. Every of the distinctive, new refinements drive better concord throughout your complete design as a key ingredient of the app’s identification. We’ve executed this by incorporating a extra assured expression of Fb’s core blue coloration that’s constructed to be extra visually accessible in our app and gives stronger distinction for the “f” to face aside.”
Along with the principle brand replace, Fb additionally now has a brand new coloration palette:
Whereas it’s additionally up to date its response emojis, to “evoke extra dimensionality and emotion”.
So, in essence, if elements of Fb appear extra blue, or look a bit totally different, they most likely are, with Meta rolling out these new updates over the approaching months.
So it’s not simply you, you’re eyes usually are not going humorous, Fb does look a bit totally different. Which can also be value noting to your web site shows and future brand utilization.
You’ll be able to learn extra of Fb’s redesign notes here.