Meta unveils new AI instruments for video asset creation & image modifying


Meta has previewed two new generative AI instruments for video asset creation and movie modifying.

The initiatives will finally be rolled out to Fb and Instagram, enabling content material creators to generate movies and edit in-stream pictures inside seconds utilizing textual content prompts.

Why we care. Immediately producing numerous video belongings and picture edits reduces the back-and-forth time between inventive and media groups, releasing up sources for strategic duties like viewers evaluation. Fast entry to various creatives may also function inspiration for entrepreneurs.

Emu Video. Meta’s newest generative AI instrument for video creation, named Emu Video, is constructed upon the know-how from the corporate’s “Emu” AI analysis venture. This instrument permits creators to generate brief video clips utilizing textual content prompts. Emu Video can produce high-quality video content material from easy textual content or nonetheless picture inputs. The identical mannequin may also animate user-provided pictures based mostly on a textual content immediate, surpassing earlier work by a big margin and setting a brand new state-of-the-art normal.

Emu Edit. Meta’s new image modifying instrument, Emu Edit, permits versatile modifying by detailed directions, dealing with duties comparable to native and international edits, background removing and addition, shade and geometry transformations, detection, segmentation, and extra. Emu Edit precisely follows directions, guaranteeing that pixels unrelated to the desired duties within the enter picture stay unchanged.

What Meta is saying. A spokesperson for Meta stated in an announcement:

  • “Though this work is solely elementary analysis proper now, the potential use instances are clearly evident. Think about producing your personal animated stickers or intelligent GIFs on the fly to ship within the group chat reasonably than having to seek for the right media in your reply.”
  • “Whereas definitely no alternative for skilled artists and animators, Emu Video, Emu Edit, and new applied sciences like them might assist folks categorical themselves in new methods — from an artwork director ideating on a brand new idea or a creator livening up their newest reel to a greatest good friend sharing a singular birthday greeting. And we predict that’s one thing price celebrating.”

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Deep dive. Learn Meta’s Emu Video and Emu Edit announcement in full for extra info.

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