After first launching its Skilled Mode with chosen creators in December last year, Meta is now opening up access to all creators globally, offering extra choices to assist creators construct their presence within the app.
Skilled Mode is just like Pages for companies, giving creators a separate Fb profile entity to advertise their work, and construct an viewers.
As defined by Meta:
“With skilled mode, you should utilize skilled instruments to construct a public following, earn cash from varied monetization packages, and join along with your viewers in additional significant methods. And you are able to do all of it on the profile you have already got on Fb.”
As you may see within the above pictures, Skilled Mode gives entry to a spread of analytics insights and monetization instruments, together with direct entry to options like Meta’s Reels Play bonus program, and Stars for viewers donations.
Meta’s additionally testing new in-stream advertisements for creator content material, which will even be accessible (the place out there) through your Skilled Mode choices.
“In-stream advertisements are launching on an ongoing foundation to eligible skilled mode creators, permitting you to earn cash by enabling advertisements earlier than, throughout and/or after longer movies on demand on Fb. We’re additionally testing Adverts on Fb Reels on skilled mode with a bunch of creators throughout the globe.”
Basically, Skilled Mode will present extra direct entry to use for these options, however most are nonetheless in restricted testing, so there’s no assure that you just’ll truly have the ability to use them as but.
Skilled Mode additionally consists of put up scheduling choices (together with suggestions on when to put up to maximise engagement), in addition to entry to a brand new, in-app ‘Creator Assist Hub’, the place creators will have the ability to hyperlink into further help and schooling supplies to get assistance on frequent points like monetization eligibility, bullying, verification requests and extra.
Because it continues its metaverse push, Meta’s eager to reinforce its reference to creators as a method to get them onto the metaverse shift first, which, ideally, will even entice their followers to come back alongside for the trip.
Meta is aware of that it will probably’t create an attractive, thrilling metaverse expertise with out high inventive expertise, which is why it wants to maximise its enchantment to creators now, with a purpose to higher align them with its apps and options.
As a result of ultimately, these options will embrace AR and VR instruments that creators can then promote by way of their very own engagement.
With this in thoughts, it is sensible for Meta to reinforce its choices for creators, nonetheless it will probably, which additionally has speedy advantages in driving extra engagement within the app.
You’ll be able to learn extra about Skilled Mode for Fb profiles here.