Meta has introduced a new series of webinars primarily based on its ‘Efficiency 5’ framework, which is a set of 5 data-proven ways that may assist to enhance promoting efficiency throughout Meta’s platforms.
The Efficiency 5, which Meta first outlined last year, was established primarily based on evaluation of 20,000 campaigns, with the intention to determine the important thing parts that drive optimum success.
Now, primarily based on this framework, Meta’s new webinar sequence will discover how, precisely, every might be utilized in your advertising and marketing course of.
The primary webinar, to be held on April twenty sixth, will dig into the Conversions API, and the position it will possibly play in your strategic planning.
As per Meta:
“The Conversions API is a Meta enterprise software that creates a direct connection between a enterprise’ advertising and marketing knowledge and Meta, by sharing info between the enterprise web site and Meta servers. Along with the Meta Pixel, a line of code that helps to indicate a enterprise the actions prospects tackle their web site, advertisers have seen higher marketing campaign outcomes. We discovered that advertisers with the Meta Pixel who arrange the Conversions API noticed on common a 13% value per motion enchancment.”
The webinar will present sensible perception into tips on how to implement and make the most of Conversions API knowledge, which might provide you with some new concepts on your Fb and Instagram campaigns.
Meta will comply with that with separate webinars on the remaining 4 parts – account simplification, focusing on, mobile-friendly video, and advert testing. Meta says that the webinars will even embody insights into tips on how to improve marketing campaign efficiency, tips on how to develop a measurement technique and tips on how to make the finest artistic for larger performing campaigns.
It could possibly be price tuning in, and making certain that you simply’re overlaying all of your bases.
You possibly can register for all of the upcoming webinars here.