Meta has launched the AI Sandbox, which is able to convey generative AI to its advertisers.
Meta’s three new generative AI options. Choose Meta advertisers can now create textual content variations, generate pictures from prompts and regulate picture sizes – all with the final word aim of creating the advertisements extra participating.
Textual content variation. Merely enter your advert copy and Meta will counsel a number of advert copy variations to check. You possibly can click on determine whether or not the ideas are “Not Nice” or “Appears Good.”
What it appears like:
Background technology. You should use textual content prompts to explain the background look or model you need. This could can help you check varied pictures and check their influence on efficiency.
Picture outcropping. This device will allow you to regulate your property to suit totally different facet ratios throughout Fb and Instagram surfaces (e.g., Tales, Reels).
Why we care. These generative AI instruments might probably enhance the efficiency of your Fb promoting and prevent time. However, as with all device, will probably be necessary to check and monitor the outputs, as everyone knows generative AI is way from excellent.
Extra entry in July. These new generative AI options are solely out there to a small group of advertisers. That may change in July, which is when Meta said it should broaden entry to extra advertisers.
