Meta has announced some new updates for Facebook Reels, together with an expanded size restrict, Recollections integration and new trending Reels templates.
First off, on Reels size – your Fb Reels can now be as much as 90 seconds lengthy, a further 30 seconds on the earlier restrict.
Which considerably rails towards the ‘brief’ ingredient of ‘brief kind’ video, however then once more, each app has been progressively increasing the size of their short-form choices, with the intention to maximize utilization and engagement.
For context, on TikTok, now you can add movies up to 10 minutes long, whereas YouTube Shorts might be 60 seconds max.
Meta’s additionally integrating Recollections into the combination, with a brand new choice to ‘Share as Reel’ out of your Recollections immediate.
Which looks as if a intelligent transfer. Hundreds of thousands of Fb customers share their Recollections within the app day-after-day, and by including Reels as a distribution choice, it may very well be a straightforward method to get extra individuals participating with the format, and testing Reels within the app.
Meta’s additionally including ‘Grooves’, which is able to routinely align your video with the beat of the music you select.
TikTok has several similar options on this entrance, offering a straightforward method to make synched video clips, which might be each extra participating and higher wanting.
And at last, Meta’s increasing its Reels templates choice to Fb, which makes it simpler to duplicate trending video kinds and codecs.
Reels templates are already available on IG, with this new variation additionally highlighting particular, trending clips, which will provide you with extra methods to faucet into the newest kinds.
Whereas it might be a direct duplicate of TikTok, Reels has been big for Meta, with Reels views throughout Fb and Instagram greater than doubling during the last 12 months, and reshares of Reels additionally doubling, throughout each Fb and Instagram, during the last six months.
Quick-form video is the format of the second, and it is smart for Meta to double down on that the place it will probably, whereas it may additionally, finally, go away Meta well-placed to fill the void left by TikTok within the case of a ban of the app.
That’s what’s occurred in India, the place each Instagram and YouTube have gained significant traction within the wake of the TikTok ban in that nation.
The identical may occur once more, which might then make Meta’s Reels replicant method look much more savvy, versus lazy growth technique.
The brand new Fb Reels instruments are being rolled out to all customers from right now.