Maximizing your web site monitoring with Google’s Tag protection abstract


Google’s “Tag Protection” characteristic now means that you can see which tags are firing in your web site and which of them should not. You possibly can entry this abstract from the Google tag sections of each Google Advertisements and Google Analytics, and thru Google Tag Supervisor.

What Tag Protection is. Tag Protection is a characteristic inside Google Tag Supervisor that means that you can see a abstract of which tags are firing and which of them should not. This characteristic is particularly helpful for those who’re working with a posh web site that has a number of tags or for those who’ve lately made modifications to your web site’s tags and wish to ensure that the whole lot is working appropriately.

The Tag Protection abstract shows the next data:

  1. Complete variety of tags on the web site
  2. Variety of tags which might be at present firing
  3. Variety of tags that aren’t firing
  4. Variety of tags that haven’t any knowledge
  5. Variety of pages with no tags

How you can Use Tag Protection. To entry the Tag Protection characteristic in GTM, comply with these steps:

  1. Check in to your GTM account.
  2. Choose the container you wish to view.
  3. Click on “Tags” from the left-hand navigation menu.
  4. Click on “Tag Protection” from the sub-menu.

When you’ve accessed the Tag Protection abstract, you can begin utilizing it to investigate your tags. Listed below are a number of methods you need to use this characteristic:

  1. Determine which tags should not firing: The Tag Protection abstract will present you which of them tags should not firing. In the event you discover {that a} tag isn’t firing, you possibly can troubleshoot the difficulty to guarantee that the tag is configured appropriately.
  2. Analyze the information: The abstract may even present you which of them pages have tags and which of them don’t. You should utilize this data to establish pages that will want further monitoring or to optimize your tags for sure pages.
  3. Optimize your tags: In the event you discover that sure tags should not firing in your web site, you need to use this data to optimize your tags. This may increasingly contain tweaking the tag configuration or including further triggers to make sure that the tag is firing appropriately.

Dig deeper. Learn the total article on Google’s Tag Manager Help documentation.

Why we care. The Tag Protection characteristic in Google Tag Supervisor is a necessary device for advertisers who needs to make sure that their tags are firing appropriately on their web site. Through the use of this characteristic, you possibly can establish points together with your tags and optimize your monitoring to make sure that you’re getting the information you want.

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Concerning the creator

Nicole Farley

Nicole Farley is an editor for Search Engine Land masking all issues PPC. Along with being a Marine Corps veteran, she has an intensive background in digital advertising and marketing, an MBA and a penchant for true crime, podcasts, journey, and snacks.

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