While you consider automotive gross sales, and the place you would possibly go in search of data on the most recent automotive offers, LinkedIn in all probability will not be the primary platform that springs to thoughts.
However based on a new study by Nielsen, commissioned by LinkedIn, automotive manufacturers on the platform are seeing good success, with auto manufacturers more likely to ‘enhance each model consciousness and greenback gross sales by shifting extra of their media combine to LinkedIn’.
Based mostly on evaluation of two years of LinkedIn advert information, throughout a variety of auto manufacturers, Nielsen discovered that
- LinkedIn is 3X simpler at driving auto greenback gross sales than linear TV and different main social platforms, and 2X simpler at doing so in comparison with on-line video
- LinkedIn is 2X occasions simpler at driving model consciousness than conventional TV, show, and different main social platforms
- LinkedIn promoting is 4X extra environment friendly at driving greenback gross sales than conventional media channels
It appears a bit bizarre, however then once more, auto consumers usually tend to be professionals, and people extra lively on LinkedIn are in all probability extra more likely to be involved about exterior perceptions, and constructing their presence.
Your automotive arguably performs an element on this, which may make it a helpful consideration for auto manufacturers.
Try LinkedIn’s data overview beneath – when you can learn extra about LinkedIn advertisements for auto manufacturers here.