LinkedIn is a key platform for skilled networking and connecting with potential job candidates – however how you utilize the platform is vital to find the appropriate individuals for the appropriate roles inside your group.
So how are you going to maximize your employer branding and candidate discovery efforts?
One possibility is to make the most of your staff, by encouraging them to have interaction with firm posts and content material within the app. There are proper and fallacious methods to do that (be aware: lower and pasted messages shared by your staff aren’t the way in which to go), however LinkedIn has been working to make this simpler by way of a variety of recent company page features in the app, together with the merging its Elevate worker advocacy platform into its basic instruments.
These additions have helped scientific provider Thermo Fisher Scientific increase its recruitment and employer branding efforts within the app.
As defined by LinkedIn:
“LinkedIn’s worker advocacy platform offered Thermo Fisher Scientific with a gentle stream of curated content material from LinkedIn Pulse and Newsle. Staff may remark and share these posts for simple social exercise, whereas additionally creating centered, related conversations round their work. Different trade expertise linked with Thermo Fisher’s staff would see and work together with this content material, giving Thermo Fisher a pure strategy to entice that expertise in keeping with the subject material most pertinent to them.”
Certainly, in keeping with LinkedIn, this method, utilizing Thermo’s staff to amplify key messaging, has resulted in a 62% improve in attain for its numerous created and curated posts.
The beneath infographic offers an summary of how Thermo Fisher has maximized its messaging, which may very well be value contemplating in your method.