LinkedIn is seeking to make user profiles more visually appealing, which can little question be music to the ears of the numerous critics of LinkedIn’s format, which hasn’t modified a lot through the years.
Now, you’ll have extra methods to combine visible components into your profile presentation, together with your Exercise part now displaying pictures, movies and articles in a extra aesthetic show.
As you possibly can see in these examples, now, profile guests will be capable of view particular components of your exercise, with every proven in a extra visually partaking format.
As per LinkedIn:
“Whether or not it’s pictures, movies, newsletters or paperwork, you get to decide on the content material kind your Exercise part exhibits first. This new expertise will likely be accessible to all members within the subsequent few weeks and we hope that consequently your community will shortly discover and interact together with your content material, resulting in extra skilled connections and alternatives.”
That would immediate many individuals to replace their LinkedIn profile, and be certain that they’re placing their finest foot ahead, whereas you may additionally need to take into account importing video content material to fill out this aspect, and maximize curiosity.
It’s a superb replace, which higher aligns with the broader shift in the direction of visible components throughout social platforms, and whereas it could require slightly extra effort, it may very well be an effective way to make your LinkedIn profile stand out.
On one other entrance, LinkedIn’s additionally including the capability to schedule newsletters within the app.
“We heard you loud and clear – you needed the power to schedule content material on LinkedIn – and we’re blissful to share it’s now doable. Final 12 months, we launched the choice to schedule posts, and now we’re extending that characteristic to your newsletters and articles as effectively. This implies you possibly can plan your content material prematurely and share it at one of the best occasions to achieve your viewers.”
Newsletters have seen huge development on LinkedIn, with the platform just lately reporting that e-newsletter creation within the app was up 10X year-over-year in 2022.
Now, you’ll have extra methods to handle your LinkedIn e-newsletter ship, whereas the capability to schedule articles can even allow you to put up your content material at optimum engagement occasions in your viewers.
Along with this, LinkedIn additionally just lately added SEO titles for newsletters and articles, and improved subscription choices to streamline e-newsletter sign-ups.
These are some useful updates, which can present extra methods to maximise your LinkedIn presence, and construct your viewers within the app.
However the profile replace is the large one, and it could be excessive time to refresh your LinkedIn profile to higher align with these new choices.
