Let knowledge be the most important driver behind your promoting technique


Companies have acknowledged the significance of knowledgeable decision-making relating to buying. Thus, entrepreneurs rely closely on knowledge analytics, viewers segmentation and customized focusing on to create simpler promoting methods.

Conventional B2B and B2C shopping for motivation has not modified, however interactions with manufacturers have gotten extra related.

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On this episode of the MarTech Podcast: Information Makes the Distinction, Sally Slarke, Dun & Bradstreet’s SVP of digital audiences, and Kim Davis, editorial director at MarTech, focus on how manufacturers join instantly with clients – no matter whether or not they’re shopping for for themselves or on behalf of their firms.

Tune into the podcast and study:

  • The right way to observe purchaser habits even earlier than they provide up their first-party knowledge.
  • The place knowledge comes into play relating to personalization and ABM.
  • How firms use knowledge to reevaluate and reshape their promoting funds methods. 


Sally Slarke Headshot
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Sally Slarke, SVP of Digital Audiences, Dun & Bradstreet

Sally is an achieved govt who has scaled digital companies throughout 4 continents, spanning quite a lot of enterprise fashions together with media, demand era, knowledge, companies and know-how. With each B2B and B2C expertise she has strategic and tactical experience driving gross sales, industrial operations with full P&L administration, cross-functional administration, product growth, constructing excessive performing groups, new enterprise growth and alter administration.


KimDavis Headshot 1
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Kim Davis, Editorial Director, MarTech

Born in London however a New Yorker for over twenty years, Kim Davis began overlaying enterprise software program ten years in the past. His expertise encompasses SaaS for the enterprise, digital- advert data-driven city planning, and functions of SaaS, digital know-how, and knowledge within the advertising and marketing area.

Previous to working in tech journalism, Davis was Affiliate Editor at a New York Occasions hyper-local information website, The Native: East Village, and has beforehand labored as an editor of an instructional publication and as a music journalist.


DunBradstreet Logo
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Dun & Bradstreet, a number one world supplier of enterprise decisioning knowledge and analytics, allows firms all over the world to enhance their enterprise efficiency. Dun & Bradstreet’s Information Cloud fuels options and delivers insights that empower clients to speed up income, decrease value, mitigate threat, and remodel their companies. Since 1841, firms of each measurement have relied on Dun & Bradstreet to assist them handle threat and reveal alternative. For extra data on Dun & Bradstreet, please go to www.dnb.com.

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