Ranging from March 29, 2023, the Google Adverts API v11 will not be out there. Builders nonetheless utilizing v11 after this date will discover API requests failing.
Depreciation and sundown timetable. Sometimes, main variations are supported for about 12 months, whereas minor variations have a assist lifespan of 10 months.
Migrate asap. Emigrate to the most recent model, go to the Google Adverts API documentation here.
Dig deeper. Learn the announcement from Google here.
Why we care. New API updates instantly have an effect on the performance and efficiency of promoting campaigns. As soon as a model is sundown, all API requests utilizing that model will fail, probably inflicting disruptions to marketing campaign administration and optimization. By staying up-to-date with the most recent model of the API, advertisers and builders can entry new options and enhancements, guaranteeing your campaigns are operating effectively and successfully.