Job Description & Key Obligations


We get it: nobody likes to place labels on issues. (Although… that is your girlfriend, proper?) But it surely’s fairly necessary to outline the necessary function of neighborhood supervisor in your advertising and marketing workforce.

Group managers are the all-stars accountable for fostering engagement, constructing relationships, and sustaining the integrity of on-line communities.

Within the mile-a-minute world of social media, they’re the essential bridge between manufacturers and audiences.

And whereas neighborhood administration could not at all times be the best job, it’s an impactful one which brings worth each to manufacturers and the individuals who love ‘em.

So it’s time to obviously outline, discover, and, yeah, have a good time the standard neighborhood supervisor label. At this time, we’re breaking down precisely what a neighborhood supervisor does (and the way they differ from social media managers), and what the longer term holds for this thrill-a-minute place.

A neighborhood supervisor is the caretaker of a model’s on-line presence, the “digital custodian,” if you’ll.

Group managers are accountable for curating and nurturing communities round a model, product, or trigger. They’re the social gathering hosts with probably the most, there to strategically ensure everybody’s having a great time.

In the event you’re right here on this social media technique weblog, you’re most likely most interested by neighborhood administration for platforms (like Facebook, Instagram, or Twitter/X), however on-line communities may also reside on boards or blogs.

Wherever your fan neighborhood hangs on-line, a talented neighborhood supervisor understands the pursuits and desires of that neighborhood, engages with members, and ensures that it remains a positive and productive space. In different phrases, neighborhood managers are guardians of the vibe.

A neighborhood supervisor is in command of responding to feedback and DMs on social media. They’ll present solutions to questions and supply customer support.

They might even be proactive about fostering a sense of community on a social media platform: crafting content material that prompts responses or conversations, coordinating contests, or producing different interactive content material.

The purpose, general, is to construct each the engagement rate and your buyer loyalty. (No strain.)

The much less enjoyable facet of the job is moderating and coping with any points or troublemaking trolls — in a well mannered {and professional} method that upholds your model’s values, after all.

Group supervisor vs. social media supervisor

Group managers and social media managers work facet by facet to make a model’s social media presence the perfect it may be. However their focus is fairly totally different.

A neighborhood supervisor’s focus is to construct relationships inside on-line communities. They create, curate, and reasonable content material particularly designed to interact followers.


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Group managers reply questions, overview feedback and DMs, and resolve points to maintain the neighborhood vibrant (and ideally harmonious).

However, a social media manager will focus on executing the general content material plan. Which means crafting and scheduling posts, promoting, and analyzing metrics to reinforce model consciousness on social platforms.

A profitable neighborhood supervisor will possess quite a lot of talent units, akin to…

Wonderful communication

Are you responsive and proficient at expressing the suitable tone? Are you recognized to your top-notch communication abilities? This would possibly simply be the job for you.

You’re gonna be typing up a storm on this function, so the flexibility to obviously categorical your self (and the voice and values of the model) is totally important.

However communication isn’t simply an necessary talent to have to attach with the neighborhood. You must also be capable to clearly talk with the interior workforce about what precisely is occurring on-line at any given second.


A neighborhood supervisor doesn’t simply spend all day swappin’ memes and running contests. Typically, they need to take care of points and conflicts (uggggh).

Being able to problem-solve successfully and effectively is tremendous necessary. You’ll need to navigate all kinds of unusual conditions with grace and professionalism and be adept at discovering options that fulfill neighborhood members and align with the model’s values.


An excellent neighborhood supervisor is affected person and sort. In any case, the job actually is about being a great pal and making your followers really feel each welcome and heard. Understanding the wants, considerations, and feelings of neighborhood members is essential for constructing belief and rapport.

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As necessary as it’s to be a shoulder to cry on, generally, a neighborhood supervisor wants to put down the regulation.

With out moderation, a feedback part can rapidly flip right into a poisonous free-for-all. Sturdy neighborhood administration requires slightly little bit of enforcement — managers must observe via on any neighborhood pointers and insurance policies to assist guarantee these on-line areas really feel welcoming and protected for all their followers.


A few of these “abilities” are positively on the softer facet, however having an analytic mind is necessary for profitable neighborhood administration, too. What’s working? What’s not? How can success be quantified? Group managers ought to be capable to thoughtfully analyze engagement metrics by way of instruments like Hootsuite Analytics in an effort to refine their methods and measure their impression.

Clearly, a neighborhood supervisor’s job description can fluctuate wildly, relying on the trade and firm dimension. That being stated, a neighborhood supervisor’s function sometimes consists of obligations like:

  • Growing and implementing community engagement strategies
  • Moderating discussions and content material
  • Responding to neighborhood inquiries and suggestions
  • Collaborating with advertising and marketing and help groups
  • Analyzing information to evaluate neighborhood engagement

In the event you’re making a neighborhood supervisor job description for a job posting, you would possibly need to search out a candidate with an schooling in on-line advertising and marketing or advertising and marketing communications, however a level actually isn’t essential for achievement on this function. It’s extra necessary to seek out somebody who can reveal abilities like communication, problem-solving, and analytical pondering.

Like every place, the wage for a neighborhood supervisor varies by location, work expertise, and trade. According to Glassdoor, in the US, entry-level neighborhood managers can earn wherever from $41,000 to $65,000 per 12 months.

In fact, professionals with extra expertise or these working for giant firms may earn much more, with some on-line neighborhood managers on Glassdoor reporting annual salaries of $115,000.

For extra particulars on salaries within the social media advertising and marketing trade, together with salaries for neighborhood administration roles, obtain our Social Media Profession Report for 2023.

To judge a neighborhood supervisor’s efficiency, think about the next metrics:

Finally, a neighborhood supervisor ought to be evaluated on metrics that align along with your model’s general social media goals. If rising your neighborhood dimension isn’t necessary to your enterprise goals, it doesn’t actually make sense to focus your time and a spotlight on racking up the follows, proper?

Hootsuite Facebook pages

Like all the pieces else within the social media panorama (RIP, Nexopia), the function of a neighborhood supervisor has developed considerably over the previous a long time.

Initially, the function of a digital neighborhood supervisor was to reply to feedback, monitor social channels for adverse sentiment, and reasonable content material. At this time, a neighborhood supervisor is anticipated to apply strategic planning, customer support, and information evaluation, too. It’s about going past being reactive and being proactive, deliberately encouraging engagement and constructing loyalty alongside the best way.

We’re at an attention-grabbing time in Web Historical past, with this new inflow of accessible AI know-how. The way forward for neighborhood administration will probably be formed by this form of automation. It’s attainable chatbot know-how will take an enormous leap ahead within the subsequent few years to offer even richer, multi-platform buyer help that goes past answering FAQs.

However whereas AI can completely help in information evaluation, widespread questions, and routine duties, we’re assured {that a} human contact will stay important to high quality neighborhood administration. Regardless of how convincing AI could get, it’ll at all times take an actual individual to foster real connections and resolve complicated points to your (human!) neighborhood.

Sooner or later, it’s probably the function will evolve, and we’ll see neighborhood managers dealing with the bigger-picture concepts. They may use AI to assist with extra mundane or repetitive neighborhood administration duties and spend their time training extra strategic decision-making and deeper integration with general enterprise goals.

However whether or not they’re working within the trenches or dreaming large, as know-how advances, neighborhood managers will at all times proceed to seek out new methods to attach, interact, and create significant experiences for his or her communities. Um, excuse me, are neighborhood managers each social gathering hosts and heroes? The details don’t lie.

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