Instagram has introduced that it’s shelving its “Guides” feature next month, which could possibly be a consideration in your IG technique.
As you possibly can see on this screenshot, shared by app researcher Alessandro Paluzzi, Instagram Guides are going away as of December fifteenth, with all current Guides on profiles to be transformed to Collections.
Instagram first launched Guides back in 2020, as a way to focus on themed content material and showcase extra in-depth materials in a extra partaking, interactive manner.
Guides offered an alternate show format, enabling creators and types to share explainers and picture collections, accompanied by quick textual content descriptions. Guides are additionally capable of be shared by way of Tales, which gives one other method to drive engagement.
However evidently, they haven’t confirmed well-liked, and Instagram’s determined to finish assist for the choice, with Collections offering a lesser alternative.
It did appear to have potential, however I assume that the utilization stats dictate the result right here, and persons are merely not displaying a lot curiosity in additional expanded brochure-type content material, extra akin to Pinterest, on IG.
So in case you have any Guides in your profile, it’s time to obtain them, or replace them into Collections format.