In the event you’ve been working in digital advertising for some time, you’re little doubt conscious of what all the assorted metrics and acronyms imply to your course of. You understand your impression versus your engagement knowledge, your CTR out of your CTA, you perceive MER, ROAS, and so on.
However when you’re simply beginning out, that final sentence in all probability damage your head, and certain prompted you to run a number of fast Google searches to rise up to hurry, and/or examine if I simply made them up (I didn’t).
It’s straightforward to neglect that what’s basic data for many shouldn’t be common, and as such, it’s essential to make clear what every stat and metric truly represents, even platform-by-platform in some instances, to make sure that you and your crew are all on the identical web page.
This might assist. This week, Instagram has published a new overview of key ad metrics, and what every truly means in sensible phrases, which may assist in your planning.
We’ve introduced the total overview collectively into the beneath infographic.