Instagram has introduced that it’s shelving its “Guides” feature next month, which might be a consideration to your IG technique.
As you’ll be able to see on this screenshot, shared by app researcher Alessandro Paluzzi, Instagram Guides are going away as of December fifteenth, with all current Guides on profiles to be transformed to Collections.
Instagram first launched Guides back in 2020, as a method to spotlight themed content material and showcase extra in-depth materials in a extra participating, interactive approach.
Guides offered an alternate show format, enabling creators and types to share explainers and picture collections, accompanied by quick textual content descriptions. Guides are additionally in a position to be shared by way of Tales, which supplies one other strategy to drive engagement.
However evidently, they haven’t confirmed common, and Instagram’s determined to finish assist for the choice, with Collections offering a lesser alternative.
It did appear to have potential, however I assume that the utilization stats dictate the result right here, and individuals are merely not displaying a lot curiosity in additional expanded brochure-type content material, extra akin to Pinterest, on IG.
So you probably have any Guides in your profile, it’s time to obtain them, or replace them into Collections format.