When you’re in search of methods to strengthen your video advertising technique, you have come to the best place!
We have partnered with our mates at Wistia, the entire video advertising platform for any enterprise, to point out you how one can use Wistia and HubSpot to strategically attain your targets with video.
On this step-by-step information, you may be taught:
- The place your enterprise must be utilizing video
- Tips on how to add your movies to Wistia
- Tips on how to customise your movies
- Tips on how to share your movies
- Tips on how to generate leads out of your movies
- Tips on how to observe your video efficiency in HubSpot
Let’s dive in!
The place You Ought to be Utilizing Video
Video is an superior method to join along with your potential and present prospects on a private degree, nearly like assembly them face-to-face. It is the proper device to showcase your product and let your model’s persona shine via.
Companies that ace their video advertising sport have found out how one can use video at completely different touchpoints throughout their buyer journey. If you wish to take your video advertising technique to the subsequent degree, here is the place you need to think about using video:
- Your web site’s touchdown pages
- Weblog posts
- Your assist heart
- E mail campaigns
- Your software program software
- Social media channels
- … the list goes on
Now, here is the place Wistia comes into play. Designed for entrepreneurs, Wistia supplies all of the video creation, internet hosting, sharing, and analytics instruments your enterprise must combine video into the client journey and entice, have interaction, nurture, and convert leads.
Able to discover ways to use Wistia to make your movies work tougher for your enterprise? Let’s get began!
Tips on how to Use Wistia in 6 Steps
Step 1: Add your movies to Wistia.
It is tremendous straightforward to get your videos uploaded to Wistia. All you must do is create a brand new Mission in your account and select the movies you wish to add to it. As quickly as you have uploaded a video, it is mechanically transcribed and able to be distributed anyplace you need your video to be seen.
Wistia’s advisable add settings for video are:
- MP4 file
- H.264 codec
- 5,000–8,000 kbps goal bitrate
Wish to make the method even simpler? You may seamlessly import movies straight from Descript, Zoom, and YouTube. These are just some Wistia integrations that may assist make your video workflow a breeze.
Create Movies in Wistia
Haven’t any movies to add? No drawback! You may create movies proper in Wistia. Listed here are a number of the issues you are able to do:
Step 2: Customise your movies.
Wistia affords a wide range of methods to customize your videos to not solely ship an ideal viewing expertise, but additionally that can assist you attain your enterprise targets.
You may customise your participant colour to match your branding, create a customized thumbnail to entice your viewers to press the play button, add chapters to make it straightforward on your viewers to search out the data they’re in search of, insert a Call to Action (CTA) to direct your viewers to an motion you need them to take, and extra.
You can also make adjustments anytime, and your video can be up to date wherever it is embedded.
We additionally suggest ensuring your movies are accessible to everybody. By enabling options like captions and audio descriptions, you’ll be able to open the doorways to a broader viewers, permitting extra folks to take pleasure in your movies. With Wistia’s in-app accessibility guidelines, it is simpler than ever to make video accessibility a seamless a part of your workflow.
Step 3: Combine HubSpot with Wistia.
Do you know that you could combine the powers of HubSpot and Wistia to seamlessly seize, observe, and handle leads? You can even use this integration to embed your Wistia-hosted video into your emails and web site.
If in case you have a HubSpot account and an Superior or Premium Wistia software subscription plan, observe these steps to combine each accounts:
- Connect the HubSpot integration in your Wistia account. This permits Wistia to request your lists and varieties and ship leads and engagement information into HubSpot.
- When you’re monitoring a video, arrange a Wistia e mail seize type (referred to as Turnstile) or add a HubSpot form on to the video. Turnstiles and HubSpot varieties are how Wistia identifies customers for correct monitoring.
- Embed your video on a web page with a HubSpot tracking script. The Wistia participant and HubSpot script work collectively to determine customers and observe their exercise for show on HubSpot contact information.
Step one is normally a one-time factor, and thereafter you may solely have to repeat the second and third steps for every video you wish to observe.
Step 4: Share your movies.
Whether or not you wish to embed your movies someplace, publish them on social, or ship them to people privately, Wistia makes it tremendous easy to share your movies.
Tips on how to Show Your Wistia Movies
Embedding a Wistia-hosted video onto your web site is a chunk of cake.
All it is advisable to do is open the Embed & Share window out of your Media Web page, select your embed code sort, fine-tune it, after which paste it onto your web site.
There are two fundamental varieties of Wistia embeds: inline embeds and popover embeds. Inline embeds will place the participant immediately on the web page, in step with the remainder of your content material. Popover embeds show your video’s thumbnail in line, however play the video in a popover window when chosen. The very best half is that there is no coding required.
Wistia Channels allows you to flip a group of movies right into a video gallery with no developer’s assist. With only a easy embed code, you’ll be able to take your latest webinars, a library of product movies, or a branded sequence (like a podcast) and show them as a ravishing, binge-able assortment.
Embedding a Channel in your web site is so simple as embedding a single video. Use an inline code if you need your Channel to point out throughout the circulate of your web site, or use a popover code if you wish to give your viewer a extra immersive, full-window viewing expertise.
Extra Methods to Share Your Movies
With Wistia’s Email Campaign Link function, you’ll be able to embody your movies in your advertising emails and even observe their success. Simply seize the e-mail merge tag Wistia generated particularly on your favourite e mail advertising supplier after which paste it into the physique of your e mail.
The Wistia + HubSpot integration makes embedding movies into your emails even simpler. Once you join each accounts, you’ll be able to entry your Wistia video library in HubSpot utilizing Media Bridge, choose a Wistia video, after which embed it in a HubSpot e mail or net web page.
Wish to share your movies on social media? Use Wistia’s Publish to Social function to attach Wistia to your Fb, YouTube, and LinkedIn accounts after which immediately add your video content material to those social networks.
Wistia’s integration with Hootsuite additionally allows you to entry your Wistia library from throughout the Hootsuite platform. It is simple so that you can discover, schedule, and publish your Wistia-hosted video content material to any social media channel by way of Hootsuite.
When you simply wish to share a video with out making it obtainable to everybody on the web, no drawback — merely seize a direct link to the video. The hyperlink will take people to a media web page you’ll be able to customise to offer a branded viewing expertise.
Regardless of the way you share your Wistia movies, it is simple to maintain your content material safe with privacy and security options. You may management entry to your movies by password-protecting your video, sharing a personal video hyperlink, or including an e mail gate to your video or Channel.
Step 5: Generate leads.
Movies are a good way to generate leads for your enterprise, and Wistia makes it straightforward to take action. With Turnstile, you’ll be able to seize e mail addresses at any level in your video’s timeline.
When you’ve integrated HubSpot with Wistia, you’ll be able to entry your present HubSpot varieties in Wistia and add them to your movies. You may seize leads along with your movies and move detailed viewing information into your HubSpot buyer relationship administration system (CRM). Then rating, section, and assign leads in a flash based mostly on video triggers.
Producing Leads with Wistia’s Stay Occasion Registration
When you arrange a webinar or a live-streamed occasion with Wistia, it is simple to see who registered, who attended, and who was essentially the most engaged.
Once you enable registration, Wistia mechanically creates a touchdown web page on your occasion so you’ll be able to acquire sign-up info like names and e mail addresses. When you’ve built-in HubSpot with Wistia, these contacts get handed proper out of your registration web page to HubSpot. Now, you may also use HubSpot varieties proper in your registration web page.
As quickly as your webinar or dwell stream is over, your viewers can watch it on demand. Whether or not you embody a hyperlink to your webinar recording in an e mail blast or create a touchdown web page to host your on-demand webinars, the leads can preserve flowing in.
Step 6: Observe your movies’ efficiency.
Lastly, Wistia’s detailed analytics will help you strengthen your video advertising technique over time. You may get insights into who’s watching your movies, how a lot they’re watching, and which of them present essentially the most worth for your enterprise.
Wistia’s engagement graphs present how your viewers consumes your content material. You may see which sections of your media your viewers replayed a number of occasions and the place they stopped taking part in, with drop-offs indicating when consideration waned and large spikes revealing sections that individuals discovered compelling sufficient to replay.
Analytics by Embed Location
To grasp how your video is performing based mostly on the place it lives in your web site, you’ll be able to view media analytics by embed location.
All it is advisable to do is head to the Media Analytics Overview web page and scroll down. From there, you may see metrics like performs, play charge, time performed, engagement, distinctive guests, and conversion charge for every embed location in the course of the date vary you have chosen on the prime of the web page.
Wistia heatmaps present exactly which elements of your video every particular person viewer has watched, skipped, and rewatched.
With the Wistia + HubSpot integration, Wistia heatmaps will seem in your contact timeline. You can even see what number of movies a HubSpot contact has watched. As soon as a contact has stuffed out a HubSpot type anyplace in your web site, all their viewing information for any video in your web site is added to their contact card in HubSpot.
With these insights, you’ll be able to construct e mail workflows that mechanically contact your most engaged viewers. What’s extra, your gross sales crew will get an entire view of their leads’ interactions and the combination will proactively alert them when their leads are watching key movies to allow them to attain out at optimum occasions.
Make Your Movies Work Tougher for You
When you’ve made it to the top of this text, congrats! You have simply upped your video advertising sport. We hope you are impressed to begin doing extra with video for your enterprise. And if you’re cooking with HubSpot and Wistia, you have received the proper recipe for video success!