Learn how to Use Instagram Collab Posts to Get Extra Engagement


Collab posts on Instagram supply an efficient means for manufacturers to partner with content creators, increase reach and engagement and construct a neighborhood on the platform.

This put up has every thing it’s good to find out about collab posts, together with the best way to discover a collaborator, construct the put up and one of the best methods for a profitable collaboration.

Psst: You can even watch this video to catch the fundamentals in beneath 7 minutes.

What is an Instagram Collab post?

An Instagram Collab post is a single put up that seems in two totally different accounts’ Feeds or Reels — and options two customers because the put up’s creator. Collab posts additionally share efficiency statistics, together with feedback, likes and the variety of shares.

Supply: @crocs and @cost_n_mayor

One person creates the put up after which invitations the opposite to be listed as a collaborator. As soon as the collaborator accepts, the put up seems as a feed put up or Reel on each customers’ accounts.

The advantages of Instagram Collab posts

Attain a wider viewers

Whenever you use the Instagram Collab function with one other model or creator on Instagram, you’re accessing your collaborator’s viewers (and, in flip, your collaborator is accessing your viewers). It’s a mutually helpful relationship: each events enhance their general attain.

And it’s not only a wider viewers: it’s a brand new viewers. A collab put up will end in contemporary eyes in your merchandise, leading to a possibility to introduce extra individuals to your model.

Get extra engagement

Good collab posts have a better engagement price — often, that’s as a result of followers of both (or each) of the collaborators are delighted by the collaboration.

For instance, the put up above introduced a collaboration between a ceramics studio and a candle maker — the 2 manufacturers created a product collectively, and each of their followers voiced their pleasure in regards to the partnership by way of likes, feedback and shares.

Simplify content material creation

It’s a content material creator’s job to, properly, create content material. Let the creator that you just’re working with do what they do finest by permitting them artistic freedom and management over the collab put up (not solely does this let the creator put their very own real spin on the content material, it’s additionally one much less factor to your in-house staff to do).

Particularly if you happen to’re a smaller model, partnering with a creator can take a number of the burden of really making the content material off of your plate.

(Psst—questioning how a lot you must pay the creator? Here’s a guide.)

Enhance model authenticity

Social media customers are conscious that companies use social media for advertising. And conventional promoting can come throughout as indifferent (and boring), particularly if you happen to don’t have a singular or private angle.

That’s the place creators are available in: being partaking, genuine and entertaining is what they do. Whenever you companion with a creator, you’re displaying your viewers that you just align with their beliefs, which is a crucial a part of establishing a multi-dimensional model voice (and it additionally helps assist the creator and amplify their message).

Construct your neighborhood

This comes together with model authenticity: taking part in Instagram collaborations will enable you set up relationships with different creators and types. It’s literal social networking: you’re connecting with different individuals in a significant means, as a substitute of simply sending your content material into the void of the web.

Learn how to create an Instagram Collab put up in 4 steps

Able to put up the content material out of your Instagram collab? Right here’s the best way to do it. First, be certain that your Instagram account is public. If in case you have a non-public account, any followers you don’t share with the collaborator won’t be able to see the content.

1. Start by taking the steps you’d usually take to post a photo or video: create a brand new put up, choose your content material, write a caption, and many others. (Be sure you’re optimizing your content material for Instagram’s algorithm, too). To point to Instagram that this put up is a collaboration, first faucet Tag individuals.

tag people on new post

2. As an alternative of tapping the picture to tag individuals, hit the Invite collaborator button.

invite collaborator button

3. Subsequent, kind within the deal with of the creator or model that you’re collaborating with, and choose them. Then you definitely’re able to hit put up.

(Notice: as you may see from the screengrab beneath, the Rock doesn’t enable collaborations on Instagram. When you’re working into this subject – or if a model is having bother tagging you — see the a part of this weblog put up entitled “Learn how to enable collab posts on Instagram.”)

therock handle blocks instagram collab posts

4. This final step isn’t one thing it’s a must to do: it’s one thing your collaborator has to do.

When you hit put up, your collaborator will obtain a DM letting them know that you’ve invited them to collab. The collaborator should view and settle for the request. This ensures that collaborations are posted with the consent of each events.

Under is an instance of the sort of direct message that the Rock would get if I invited him to collab on this put up.

screenshot of DM showing instagram collaboration invite

Keep in mind! Instagram Collabs doesn’t take the place of a branded content label. If in case you have a creator account that makes use of the branded companions function, you continue to must label your spon-con to stay compliant with promoting rules.

Learn how to collab on Instagram Reels

Posting a collaboration on Instagram Reels is principally an identical to posting an everyday feed collab. Listed here are the steps:

1. When you’ve created your Reel (or obtained the content material from the creator), begin to put up as you usually would. Whenever you arrive on the web page the place you may add a caption, location and tag, choose Tag individuals.

new reel tag people

2. Faucet Invite collaborator.

invite collaborator for instagram reel

3. Sort within the deal with of your collaborator, and choose it when it comes up. Then, hit Achieved and put up as regular.

search collaborator handle

Your collaborator should settle for the invite to collab to ensure that this step to be full—get them to verify their DMs to your request.

Learn how to enable collab posts on Instagram

To ensure that a collab to be posted to Instagram, each collaborators must consent to the partnership. For finest outcomes, both the initial poster and the added collaborator should have public accounts. If the model or creator that you’re collaborating with is having bother sending you the invitation to collab, right here’s the best way to repair it.

1. Go to your Instagram profile and faucet the menu icon (the three horizontal strains within the high proper nook). Then, hit Settings and Privateness.

settings and privacy

2. Subsequent, go to Tags and mentions. (For the needs of privateness, Instagram considers collaborators and tagged accounts to be the identical).

tags and mentions

3. Check out the three choices beneath Who can tag you. If you choose Permit tags from everybody, that signifies that any account can invite you to collaborate on an Instagram put up. If you choose Permit tags from individuals you comply with, solely accounts that you just comply with can invite you to collab.

(Psst: Be sure you comply with the account of your collaborator. Not solely does this make the partnership simpler, it’s additionally frequent sense: collabing with a creator that you just don’t even comply with seems to be inauthentic).

The Don’t enable tags choice signifies that nobody can tag or collaborate with you. Clearly, don’t select this in case your purpose is to collab.

allow tags from everyone setting

6 examples of profitable Instagram collab posts

Want inspo to your subsequent Instagram collab? Right here’s some suggestions from manufacturers and creators who’re doing it proper.

1. Accomplice with a creator in a associated area of interest

When selecting a creator or influencer to collaborate with, be sure that the oldsters that you’re contemplating are working in a associated area of interest or business. In different phrases, the partnership ought to make sense to each your audiences.

For instance, this collaboration between Athleta and monitor and subject athlete Allyson Felix is a superb match — it’s affordable {that a} model that makes garments for athletes would companion with one.

Steal this concept:

  • Make investments time and sources into choosing the proper collaborators. Choosing the perfect partner is step one in the direction of a profitable collab.
  • Ideally, one of the best companion is somebody who genuinely loves your services or products and is worked up to unfold the phrase.
  • For inspiration, have a look at massive manufacturers in your business who’ve labored with creators, and use related technique.

2.Collab on a giveaway

Running an IG giveaway is a foolproof approach to boost engagement on Instagram, and organizing a giveaway with one other model or creator is even higher.

Tuck Bedding partnered with bakery Gallz Provisions to present away a sheet set and a cake (not a sheet cake, which looks like a missed alternative). Along with this being an important engagement booster. Customers entered by following each manufacturers and tagging pals within the feedback. It’s additionally an instance of an outside-the-box partnership.

Steal this concept:

  • Ask your collaborator if they’ve one thing they’ll contribute to an Instagram giveaway, and create an superior prize.
  • Take into consideration what metric you’re attempting to extend (likes, follows, feedback, shares, and many others.) when deciding your entry technique.
  • Abide by all of Instagram’s Promotion Guidelines.

3. Encourage your collaborator to get artistic

As talked about above, creators are profitable as a result of they’re imaginative: allow them to do their factor. A collaboration that feels too company or unemotional received’t ring true for audiences.

This collab between Lululemon and comic Daniel LaBelle nails it: the creator’s distinctive sense of humour comes by way of within the Reel, and it doesn’t really feel tremendous sales-y. Additionally, Lulu isn’t an organization that’s sometimes considered being notably humorous—it is a refreshing look into one other facet of the model.

Steal this concept:

  • Give your collaborator artistic freedom and a significant function in planning and executing content material.
  • Assume past conventional promoting and take into account incorporating a extra delicate advertising technique.
  • Present a extra lighthearted facet of your model by partnering with a enjoyable (and humorous) creator.

4. Be strategic about your viewers

Collaborating in an Instagram collaboration will immediately put your model in entrance of a brand new viewers: suppose onerous about who you need that viewers to be.

Scotiabank’s collab with content material creator Spencer Barbosa was a really intelligent transfer for the financial institution. Barbosa’s followers are largely younger adults, lots of them probably simply beginning to attain a degree of monetary independence: the right viewers to focus on with bank-related advertising.

Steal this concept:

  • Take into consideration what demographic you want to target when deciding who to collaborate with.
  • Collaborate with a creator who has an viewers that’s more likely to be excited about your model.
  • Be certain that the collab clearly reveals how the creator’s viewers can profit from supporting your model.

5. Collaborate with your self

Sneaky! When you handle the social media for a number of manufacturers (or have sister manufacturers that belong to the identical umbrella firm) you may companion with the one individual you understand you may at all times depend on: your self.

In different phrases, you may share content material to the viewers of each manufacturers by way of a collab put up. Undergarment model Knix did this by way of a “partnership” with their sister model, KT by Knix. Internally, arranging this type of collaboration ought to be comparatively easy, however it nonetheless advantages each manufacturers.

Steal this concept

  • If in case you have a sister firm, put up an Instagram collab with them to extend your attain.
  • This additionally works if you happen to handle two accounts—for instance, if you happen to’re a small enterprise proprietor with a private account and likewise an account to your small enterprise.
  • This can be a tremendous efficient approach to unfold the phrase a few new model when you have already got one established model: collab to capitalize on the viewers you have already got.

6. Assist a neighborhood you care about

Whenever you companion with a content material creator to put up an Instagram collab, you’re displaying assist for that creator—and, in flip, for the neighborhood that that creator represents. This generally is a highly effective device for taking a social stance and making a significant assertion as a model.

The North Face’s collaboration with drag artist Pattie Gonia did simply that. On high of being a really humorous partnership at (north) face worth — the model Patagonia is clearly considered one of The North Face’s largest opponents — this collab additionally confirmed The North Face’s assist for the LGBTQ+ neighborhood.

Vital: Don’t make this an empty gesture. When you’re trying to companion with a collaborator with a purpose to voice your assist for a specific social trigger or group, just be sure you are taking actionable steps to assist that trigger past an IG put up (making donations to an acceptable non-profit is an efficient begin).

Steal this concept:

  • Accomplice with a creator whose social values align with yours.
  • Make an announcement that goes past advertising.
  • Do your analysis: discover out how one can be supportive outdoors of the Instagram collab.
  • Preserve a relationship with the collaborator and take into account methods to indicate your continued assist.

Instagram Collab put up FAQs

How do you collab a put up on Instagram?

To collab put up on Instagram, use the Invite Collaborator button and kind within the identify of the account you might be collaborating with.

The Invite Collaborator button is in the identical location that you just add tags in — for particulars, search for the screenshots earlier on this weblog put up.

Why can’t I put up a collab put up on Instagram?

If the account you might be collaborating with has tags turned off, you received’t be capable of request a collab with them. Guarantee that each events have public accounts that allow tagging with a purpose to put up a collab.

How do you settle for collab posts on Instagram?

When one other account invitations you to collab on Instagram, the request will present up in your direct messages. Hit View Request and settle for the invitation with a purpose to make the collab official — it should seem in your feed in addition to the feed of your companion.

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