The best way to Use Information to Develop Your Channel in 2023


Are you making an attempt to make sense of your YouTube analytics however really feel such as you’ve been tossed a complicated calculus textbook with no trainer? Should you’ve resorted to throwing spaghetti on the wall simply to see what sticks (or purely out of frustration), we will help.

To all entrepreneurs, content material creators, and YouTube stars, bookmark this publish. We’re going to demystify metrics, clarify which reviews do what, and present you methods to use YouTube analytics to your benefit.

We’ve even received can’t-miss skilled insights from Paige Cooper, Hootsuite’s personal Inbound YouTube Lead and all-around digital savant. Buckle up!

How to use YouTube analytics

Before you can start using YouTube analytics for video and channel refinement, you need to figure out where to find the data in the first place. Here’s where to get all the numbers you need.

How to find YouTube analytics on desktop

Step 1. Log in to your YouTube account and click on your profile icon in the top right corner.

Step 2. Choose YouTube Studio.

YouTube Studio icon

Step 3. You should have primary YouTube advertising and marketing analytics in your dashboard and an choice to see extra in-depth analytics within the menu on the left of your display. Click on on the analytics icon on the menu.
YouTube channel dashboard analytics icon

Step 4. You possibly can entry an overview of your analytics right here or dive into areas like content material, viewers, and analysis.

YouTube Studio channel analytics with content audience and research

Step 5. Choose Superior Mode within the higher proper nook. This provides you an in depth breakdown of your YouTube channel metrics, metrics for particular person movies, and complicated analytics.

Advanced Mode with detailed breakdown including traffic source, geography, cities, viewer age and gender

Step 6. To obtain a report, select the parameters you wish to observe in Superior Mode. Then, click on the downward pointing arrow within the higher proper nook. Select Google Sheets or .csv file to generate your report.

download a report by clicking on arrow icon

From Superior Mode, you too can click on Examine To within the higher proper nook. This lets you examine year-over-year channel development, first 24-hour video efficiency, and the way particular person movies carry out in opposition to your general channel stats.

select advanced mode to compare year-over-year and period-over-period channel growth

The best way to discover YouTube analytics on cellular

Your YouTube analytics can’t be accessed from the app. You first have to have YouTube Studio put in in your telephone. Should you don’t, obtain the suitable model for iPhone or Android.

Step 1. Open YouTube Studio and sign up to your account.

Step 2. You’ll see a couple of abstract metrics on the principle dashboard. On the backside of your display, hit Analytics for extra.

YouTube Studio channel analytics

Step 3. You possibly can toggle between Analysis, Overview, Content material, and Viewers on the high of your display, relying on the knowledge you’re on the lookout for.

Important YouTube analytics metrics and reviews

We’re going to interrupt down the important YouTube analytics metrics and reviews by the first tabs in your dashboard:

  • Overview
  • Content material
  • Viewers

Analysis is extra of a proactive tab that may affect your reviews and metrics. Income solely pertains to these within the YouTube Associate Program.


Your Overview tab exhibits YouTube metrics like the quantity of views general, watch time, subscribers, and estimated income, in case you’re part of the YouTube Associate Program. You may even see a report that exhibits a comparability of performances.

YouTube metrics views watch time and subscribers

Within the Overview tab, you will note:

Typical efficiency: This exhibits your channel’s typical efficiency at both the channel or video degree. This provides you a snapshot of how your channel or movies are performing.

Realtime: Realtime provides you a efficiency report for the final 48 hours or 60 minutes. Should you’ve simply launched a video, you possibly can see the way it’s performing or affecting your general channel efficiency. You can too discover out when your YouTube channel views peak, supplying you with perception into your greatest time to publish.

Realtime performance report live subscribers and views

Tales: Tales provides you a efficiency report out of your newest Tales.

High remixed: That is the quantity of your content material remixed or utilized in Shorts and the variety of remix views. Remixes are nice since they embrace tags that credit score your content material and drive visitors again to your channel. Remixes will help to enhance your channel visibility and video views.

Your high content material on this interval: This ranked checklist exhibits you precisely what’s working and what’s not. Should you regulate the date vary to your channel’s lifetime, you possibly can see your all-time best-performing movies.

top content in this period with average view duration on YouTube Studio

Content material

Your Content material tab will present you metrics like views, impressions, impression click-through charges, and common view period. On this tab, you possibly can view this info damaged down by content material varieties, like all content material, movies, Shorts, and posts.

This tab provides you an thought of how your content material is performing, permitting you to regulate or enhance your technique.

channel analytics content tab views, impressions, impression click-through rates, and average view duration

Within the Content material tab, you will note:

Views: This metric exhibits you the variety of views your content material has acquired. That is useful to know the place your content material stands general.

Impressions: That is what number of instances your thumbnail was proven to viewers. If that is low, it’s possible you’ll wish to re-think your YouTube Web optimization technique and look at YouTube’s algorithm once more.

Impression click-through charge: That is how usually your thumbnail ends in a click on. In case your impressions are excessive however this quantity is low, it’s possible you’ll wish to rethink your thumbnail content material and design.

Common view period: That is how lengthy viewers watched your content material. If that is low, however all the pieces else appears to be excessive, you’ll have a problem partaking your viewers.

Key moments for viewers retention: This metric exhibits you which of them moments grabbed your audiences’ consideration. In case you have points together with your common view period, evaluate this to see what is working.

key moments for audience retention

How viewers discovered your content material: This may be useful to see the place your viewers are coming from. Then, you possibly can double down on efforts inside these journeys or re-think your technique to get viewers from different channels.

How viewers found your videos through external YouTube search, direct or unknown sources, suggested videos and browse features

Subscribers: This exhibits you the subscribers who got here from every of your content material varieties. This will help you realize whether or not your movies, Shorts, reside streams, or posts achieve essentially the most loyal viewers.

High movies/Shorts/posts: Your hottest movies, Shorts, and posts. This exhibits you what’s working nicely, so you possibly can rinse and repeat.

High remixed: Your hottest remix views, whole remixes, and high remixed content material. This exhibits you what’s working on your remixes or which content material items individuals are remixing. Double down on the movies which can be working for you right here.

Publish impressions: Very similar to Impressions above, that is how usually your publish was proven to folks. You need to use the identical technique right here.


Your Viewers tab tells you all about your viewers. This contains returning or new viewers, distinctive viewers, subscribers, and whole members.

You’ll see demographic info, together with subtitle language, so you possibly can customise your content material to who they’re. It additionally exhibits you when your viewers are on YouTube so you possibly can tailor your publishing schedule to fulfill them after they’re on the app.

Professional tip: Regulate what your subscribers are doing — they’ll watch and have interaction with extra of your content material than every other viewer sort. Once you gain more YouTube subscribers the right way, your natural advertising and marketing efforts will bloom.

Audience tab viewer information including top geographies and subtitle languages

Within the Viewers tab, you can see:

Movies rising your viewers: This knowledge exhibits you which of them movies are actively rising your viewers. This lets you know what new viewers are on the lookout for. Take note of metrics like new viewers or returning viewers right here.

When your viewers are on YouTube: This report tells you when individuals are on-line and watching. Use it to base your publishing schedule on and to plan when to do a reside stream. Is your viewers on-line while you’re not? Don’t fear; you possibly can schedule your YouTube videos with Hootsuite.

Content material your viewers watches: Discover out what your viewers is watching after they’re not in your channel. Use this report to seek out inspiration on your personal channel, collaboration alternatives, or concepts on your thumbnails. Then, compile that info with these 30 YouTube promotional tactics.

Channels your viewers watches: Very similar to the above content material your viewers watches, this report exhibits you the channels your viewers is fascinated by. The identical technique as above applies right here.

High geographies: This exhibits you the place your viewers are watching from, which can provide you perception into methods to tailor your channel to them.

Age and gender: This exhibits you the age and gender your viewers identifies with. Like high geographies, the extra you realize who your viewers is, the extra you possibly can tailor your content material to them.

High subtitle/cc languages: This exhibits you which of them languages your viewers is watching subtitles in and, once more, provides a possibility to customise your content material. See a spike in Spanish subtitles? Possibly it’s time to collaborate with a Spanish-speaking particular person on a Stay Stream.

Superior YouTube analytics metrics

Inside your analytics on YouTube, you possibly can click on Superior Mode within the high proper nook to drill down into knowledge, examine content material efficiency, and export knowledge. Refined entrepreneurs and advertising and marketing groups will discover this mode a veritable treasure trove of knowledge.

There are tons of options in Superior Mode that you just don’t wish to sleep on. Google Assist created a very helpful map of the obtainable options; test it out to make sure you’re not lacking something.

Google Support expanded report map with audience analytics

Supply: Google Support

Examine with Teams

Superior Mode can present you the way your particular person video stats examine to your general channel efficiency. Then, you should utilize that info to create better-performing content material and gain more views on YouTube.

One straightforward strategy to obtain these comparability reviews is to make use of Teams. You possibly can Group related movies to match themes, kinds, and lengths that can assist you search for bigger themes and potential sequence alternatives.

We spoke to Paige Cooper, Hootsuite’s Inbound YouTube Lead and all-around digital skilled, and requested her what she considered YouTube Teams.

“Evaluating teams of movies in opposition to one another is SO HELPFUL for experimenting with new concepts and discovering out what your viewers needs,” Cooper says.

“For example, we in contrast the efficiency of movies that had thumbnails with our Web optimization key phrases, versus thumbnails which can be simply visuals with no textual content, versus thumbnails with barely unhinged textual content to see how thumbnail copywriting affected our click-through charges and consider instances.”

In doing so, Cooper was capable of higher perceive and optimize Hootsuite’s YouTube Web optimization technique.

“Teams additionally tells us rather a lot in regards to the efficiency of movies with skilled subtitles versus the auto-generated captions in any given language, or the sort of matters we go after,” Cooper says. “You possibly can slice the information in so some ways.”

YouTube Groups to compare video performance with Spanish and English subtitles

To group movies collectively:

  1. From the Analytics dashboard, click on Superior Mode
  2. Click on Examine To
  3. Click on Teams
  4. Click on Create Group
  5. Identify your group and add the movies you wish to embrace

This provides you a digestible chart exhibiting no matter metrics you wish to maintain your content material up in opposition to; simply click on the drop-down menu within the high left of your chart for choices. You possibly can even add a secondary metric to match utilizing the drop-down menu to the suitable.

Exterior Visitors Sources

Exterior visitors sources are from web sites or apps which have a number of of your movies embedded or linked to. Paige Cooper says that is one YouTube analytics function you don’t wish to miss.

“[External traffic sources are] one of the simplest ways to measure the effectiveness of your channel promotion,” says Cooper.

This tab tells us the place viewers are coming from in the event that they aren’t already on YouTube. From “Google searches, social media, your weblog, and even ‘darkish social’ like folks sharing your video on WhatsApp, Gmail, or Fb Messenger,” Cooper tells us. “Plus, you possibly can see all of the web sites which have embedded your video, which is a good way to seek out new companions or potential collaborators.”

Hootsuite Labs traffic source WhatsApp, Gmail, Facebook Messenger and LinkedIn

New viewers who returned

This Superior function highlights new viewers who returned to your channel to look at one other video. Because of this they watched one in all your movies and preferred it sufficient to turn into a repeat buyer.

“This graph blew my thoughts once I first noticed it (I discovered it embarrassingly late within the recreation), however you possibly can see which movies are rising your viewers essentially the most. And never simply primarily based on so-called self-importance metrics like view rely or sub rely,” Cooper states.

“You possibly can see which of your movies had been so good that individuals watched one other video in your channel inside 24 hours, 7 days, or 28 days,” she continues.

“I consider it as an inventory of movies which have some sort of magic sparkle mud that turns viewers into followers.”

graph of 28 day video performance with top YouTube content

Key phrase analysis

The key phrase analysis operate exhibits you the amount of search phrases on YouTube. This function is invaluable in the case of realizing what your viewers really needs to see.

“Thank God YouTube rolled this function out in 2022 as a result of, so far as I can inform, it’s the one supply of fact anybody has for search conduct on the platform,” Cooper states.

“Understanding whether or not a high-volume, medium-volume, or low-volume of individuals are on the lookout for a subject is necessary as you determine what movies to make. Even in case you aren’t an Web optimization-first channel, it will provide you with concepts—particularly while you see what your viewers are trying to find.”

keyword research tool to explore what viewers are searching for on YouTube

YouTube analytics instruments

Past YouTube Studio, you should utilize these YouTube analytics instruments to see how your channel performs inside your broader advertising and marketing efforts.


Add YouTube analytics insights to your Hootsuite dashboard with the Channelview Insights App.

This integration permits you to analyze your YouTube video and channel efficiency alongside your different social media channels. You can too schedule automated, common reviews.

Channelview Insights App report Hootsuite integration

Supply: Hootsuite

Google Analytics

One factor Google and YouTube have in frequent (apart from a guardian firm) is that they’re all about search and visitors.

You possibly can arrange YouTube monitoring in Google Analytics for a extra detailed have a look at how folks attain your channel. Be taught extra in our publish on how to use Google Analytics for social tracking. Plus, in case you use Hootsuite Impact, you possibly can connect Google Analytics to Impact and preserve an excellent nearer eye in your reviews.


VidIQ is a third-party software that scrapes knowledge to get metrics you possibly can’t get natively. This app will allow you to see views per hour and pull knowledge out of your opponents, so you possibly can entry YouTube analytics for different channels. VidIQ has loads of options that may higher your channel, like suggestions to enhance your YouTube Web optimization in areas akin to your title and outline.

VidIQ data metrics overview like ratio and comments

Supply: VidIQ


Tubebuddy is one other third-party software designed that can assist you enhance your YouTube channel by serving to you rank higher on YouTube’s algorithm. It has a ton of helpful options you would like YouTube did. For instance, Tubebuddy really permits you to A/B check thumbnails!

Tubebuddy to compare click-through rate including

Supply: Tubebuddy

Incessantly requested questions on YouTube analytics

What does distinctive viewers imply on YouTube?

Distinctive viewer knowledge estimates the whole quantity of people that watched your movies over a given interval.

Observe: Channel views are a tally of all of your views, however it is a tally of precise viewers. So, if one particular person watches the identical video thrice, it should solely rely as soon as for distinctive viewers however thrice for channel views.

How do you observe YouTube movies in Google Analytics?

You possibly can observe YouTube movies in Google Analytics in one in all two methods. You need to use Google’s Enhanced Measurement, which mechanically tracks video engagement. Or you possibly can configure your YouTube monitoring by way of Google Tag Supervisor.

How lengthy does it take for YouTube analytics to replace?

YouTube updates your analytics knowledge as quickly as new info is collected. Nevertheless, it could possibly take 24 hours for that knowledge to be processed and attributed to your account. The exception to this rule is the real-time reviews, which may replace each 60 minutes.

Are you able to see YouTube analytics for various channels?

You can’t see YouTube analytics for various channels by way of YouTube. You’ll need third-party software program to trace a number of accounts of your personal or to present you a peek into your opponents’ analytics.

For instance, VidIQ’s competitor report permits you to observe your efficiency in opposition to every other public YouTube channel you choose. You possibly can examine by metrics like views, subscribers, common every day views, common every day subscribers, and video publishing quantity.

Develop your YouTube viewers sooner with Hootsuite. It’s easy to handle and schedule YouTube movies in addition to shortly publish your movies to Fb, Instagram, and Twitter—all from one dashboard. Attempt it free as we speak.

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Develop your YouTube channel sooner with Hootsuite. Simply average feedback, schedule video, and publish to Fb, Instagram, and Twitter.

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