use ChatGPT for key phrase analysis (with precise prompts)


When you’ve used ChatGPT for any time frame for duties like creating content for SEO, you’ve probably observed just a few issues:

  • It’s great and a major time-saver for some duties.
  • It’s much worse than what you already do for different duties.
  • To get probably the most out of it, you need to perceive the way it works, be prepared to refine your prompts (typically a number of instances), and QA the platform’s output.

All of these items are true when using ChatGPT for keyword research. That will help you navigate the method, let’s discover:

  • Key phrase analysis features ChatGPT is sweet at (with particular prompts).
  • Key phrase analysis features ChatGPT just isn’t good at.
  • QA your key phrase analysis output from ChatGPT.

You’ll go away this text with particular key phrase analysis functions for ChatGPT, plus a framework for incorporating the instrument into your search engine optimisation processes.

use ChatGPT for key phrase analysis

An vital factor to grasp off the highest: ChatGPT doesn’t have entry to go looking quantity and different metrics the way in which key phrase instruments like Google Key phrase Planner, Ahrefs and Semrush do.

That mentioned, ChatGPT might be extremely helpful for a number of key phrase analysis features.

Key phrase brainstorming and matter ideation

One draw back to conventional key phrase analysis instruments is that your opponents (and infrequently extra authoritative websites than yours) are utilizing the identical instruments and concentrating on the identical key phrases

As you construct out an inventory of matters and key phrase targets, the fitting ChatGPT prompts may help you discover largely untapped pockets of key phrases.

{Matter} for dummies

If I had been beginning an internet site about pickleball and wished to get some broad concepts for what to write down about, I might use some artistic prompts to get concepts from ChatGPT on the place to start out:

Clearly, this isn’t an inventory of key phrases, however it might operate as a normal website construction and offers me concepts for key phrase clusters to construct.

{Matter} convention agendas

Equally, asking ChatGPT for convention matters concentrating on a selected persona in my area of interest offers some fascinating concepts:

ChatGPT conference agendas

Fast and soiled aggressive analysis

ChatGPT doesn’t have the latest information and isn’t a complete key phrase analysis instrument. However it might probably assist me acquire a fast sense of a distinct segment’s aggressive panorama and get began with high-level concepts:

ChatGPT for competitive research

Plus, extra concepts for various matters and sub-niche:

ChatGPT for competitive research

Social media and influencer analysis

I can proceed to get a lay of the land on this area of interest by taking a look at social media accounts on platforms like Twitter:

ChatGPT for social media and influencer outreach

Although take into accout this information is from the GPT-3 coaching set, which isn’t present. Twitter additionally paused entry as of December 4, 2022:

I may also take a look at Reddit:

ChatGPT and Reddit

This may be much more helpful in the event you dive slightly deeper:

Specific Reddit topics

The output is nice as particular angles for articles or FAQs.

You may also get a fast view of influencers and thought leaders:

Search for social influencers

Then I can dive into extra matter concepts and study the matters they tweet and discuss:

Thought leaders and topics

Subsequent, I can begin to pull this all collectively by combining prompts and asking ChatGPT to provide me a abstract of its analysis:

ChatGPT combining prompts

I’ll be trustworthy: I run a number of ChatGPT prompts, and a number of the output is infuriatingly dangerous.

Nevertheless, in the event you employed a VA to spend just a few hours researching a distinct segment and requested them to provide some high-level matter and class concepts for a brand new website, it might be acceptable in the event that they got here again with this.

Brainstorm actionable key phrases

We now have fascinating high-level class and “sub-niche” information. So how can we convert that into an precise listing of goal key phrases?

ChatGPT can’t offer you estimated search quantity and key phrase issue information. Whereas they aren’t good metrics, you’ll be able to waste time and assets in the event you’re “flying blind.”

We will use ChatGPT to arrange an inventory of “seed key phrases” to run towards our favourite key phrase instrument:

ChatGPT seed keywords

Relying on what you get again, you’ll be able to then refine:

Refining keyword lists

Subsequent, I used a immediate to wash up the listing (“Good, take these key phrases and convert them into an inventory of simply the key phrases that I can simply copy and paste.”) and dropped all of them into Ahrefs, checked out matching phrases, and filtered for phrases with a key phrase issue of 5 or decrease for my new website:

Ahrefs keywords

Now that I’ve some phrases with issue and search quantity, I can return to ChatGPT to assist add some info for these phrases:

ChatGPT prompt with difficulty and search volume

The output is fairly spectacular:

ChatGPT output with difficulty and search volume

Now, I may also get another fascinating key phrase information on my new listing of phrases by asking, “Are you able to inform me what number of posts are in every sub-topic and what number of match into every stage of search intent?”

ChatGPT output - categorized intent

Many instances you might stability your content material output throughout classes, enterprise traces and assist for various instruments or merchandise. It is a helpful solution to sum up that info shortly.

Key phrase listing technology, enlargement and cleanup

Discovering particular key phrases to focus on and appending completely different modifiers to your phrases to develop your listing are essential features of key phrase analysis.

A standard software is to generate an inventory of geo-modifiers and marry these with a goal time period:

ChatGPT geomodifiers

You may also get an inventory of measurement modifiers and apply that to completely different phrases:

ChatGPT generate list with size modifiers

The output has some fascinating concepts:

ChatGPT keyword list generation

If in case you have some seed lists of modifiers, the mash-up course of might be much more simple right here.

Web page-level key phrase analysis

Many instruments will create content material briefs and grades in your content material based mostly totally on what’s presently rating properly in search engines like google and yahoo. I exploit a number of of those instruments in my day-to-day work, and they are often fairly costly. 

We will use ChatGPT to match our article to no matter is rating for particular phrases. Once more, it isn’t a local search engine optimisation instrument, so information will differ from what these instruments use. 

Sadly, ChatGPT doesn’t crawl URLs (but), so it’s a must to copy and paste each your article and the article rating first into the chat to have it analyze them. This generally is a ache for the reason that character restrict is 2,000 phrases.

ChatGPT page-level keyword research

And right here is the evaluation:

ChatGPT page-level - output

And you may get extra particular recommendation with a follow-up immediate:

ChatGPT page-level specific resources

Make the most of ChatGPT’s skill to recollect earlier prompts inside a selected chat.

Right here, I might run by means of a number of articles rating on the primary web page for this search time period, ask ChatGPT to drag out themes and customary phrases used within the headers for every, after which floor the preferred phrases throughout the articles:

Run Through Multiple Articles 761x600

That is fairly clunky to do manually since some articles or pages will exceed the two,000-character restrict. ChatGPT will strive answering you earlier than the content material is all posted.

As you’ll be able to see above, it’s not precisely answering my query. The instruments which are particularly designed for this are undoubtedly a lot slicker.

For a smoother and extra scalable expertise in prompt-heavy duties, use the Open AI API. Have ChatGPT generate the code for you:

OpenAI API app

ChatGPT prompts for key phrase analysis APIs 

Reminder: Proceed cautiously when coping with programmatic APIs that value cash or credit. QA all the pieces the instrument spits out.

One other key phrase analysis operate for ChatGPT is to assist SEOs interface with completely different key phrase instrument APIs:

Ahrefs API

For my new pickleball website, I might seize an intensive listing of low area authority websites rating for some pickleball phrases after which run them by means of this script.

When you’re not very technical, you may get step-by-step directions and ask the instrument full a generic activity:

Semrush API

Not related for my new pickleball website, maybe, but when I wish to do some key phrase analysis on my information, I can get ChatGPT’s assist with the Google Search Console API to seek out search queries that will want their web page or article:


The GSC API isn’t the one solution to get key phrase information utilizing ChatGPT.

ChatGPT key phrase analysis common expressions

Just like the GSC API, using regular expressions (regex) inside Search Console might be a good way to unearth key phrase concentrating on alternatives:

GSC API Regex 732x600
use ChatGPT for key phrase analysis (with precise prompts) 115

Construct your individual instruments

ChatGPT can instruct you on construct particular instruments for key phrase analysis. (Once more, all the time QA and proceed with warning!)

GSC build your own tools

ChatGPT key phrase analysis QA ideas

The examples above display how helpful ChatGPT might be for key phrase analysis. The value is free to $20 a month, so it’s price making an attempt out.

In my expertise, the platform tends to fall flat in three core areas of key phrase analysis:

  • Not search-specific: ChatGPT is a local key phrase analysis instrument. It doesn’t have direct entry to key phrase information and may’t carry out key features for key phrase analysis.
  • Assured however fallacious: The platform often offers solutions emphatically that aren’t true, delivering information introduced as a reality however is flat-out fallacious.
  • Damaged code: ChatGPT’s code doesn’t all the time work. When you depend on it to interface with an API or construct a instrument to automate sure features of your course of, assume there might be bugs and points.

Listed below are just a few particular strategies to assist: 

  • Make sure you use dev environments and sandboxes when working with ChatGPT code or directions.
  • Examine any key phrase strategies towards search and competitors information to substantiate you’re not spinning your wheels on topics that don’t make sense in your website and your bandwidth.
  • When you’re asking the instrument to investigate one thing, take the output with a grain of salt. Keep in mind that ChatGPT could possibly be fallacious, can’t crawl URLs and has an outdated information set.

Broader ChatGPT key phrase analysis methods

Caveats apart, SEOs will probably discover helpful key phrase analysis functions with ChatGPT. Ask your self these questions to find out use the platform finest:

  • How will you leverage the ChatGPT API?
    • If the chat character restrict retains you down or you have got a larger-scale key phrase or matter ideation activity, you should utilize the API for varied features.
  • Are there different functions or APIs you wish to use however can’t dedicate the time and power to? What a few mash-up of a number of APIs (marrying information from e.g., GSC, Ahrefs or Semush)?
  • What are your extra tedious and time-intensive key phrase analysis duties? Can ChatGPT assist with these?

Consider ChatGPT as a digital assistant. Perceive that you simply’re finally liable for the implementation of any information or code it generates. Think about the duties it’s good to full, the issues it’s probably able to and check out them out when it is sensible. 

Opinions expressed on this article are these of the visitor creator and never essentially Search Engine Land. Employees authors are listed here.

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