At this level, nearly any smartphone app is more likely to embrace bite-sized “tales.” (Typically, we’re stunned we don’t see updates about our mates’ night time in town once we open the calculator app.) So it ought to come as no shock that we’re now dwelling within the period of TikTok Tales.
Following go well with from the likes of Instagram, Snapchat, Fb and the remaining, TikTok is the newest app to hop on the pattern. And enterprise is each good and good for your business. Earlier than I confuse myself additional, let’s dig in.
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What are TikTok Stories and how do they work?
TikTok Stories are short video clips that expire after 24 hours. They’re similar to Instagram Stories, although slightly shorter, with a cap of 15 seconds max (Instagram’s long-running 16-second limit was recently updated to 60 seconds).
Each 15-second Story you publish will appear in sequence, so you can string together a series of short clips if you need more time to get your message across.
❗️MAJOR TIKTOK STORIES UPDATE❗️
Regardless of their resemblance to Tales on different platforms, some options set TikTok Tales aside from the pack.
If you submit a Story on TikTok, it seems in your essential feed tagged with a blue Story icon that takes viewers to that particular Story. Meaning your related content material all lives in a single place, even if you happen to needed to submit a number of segments since you went over the 15-second time restrict.
Higher but (nicely, until you’ve bought a troll problem), TikTok Tales embrace the remark part embedded within the submit. Whereas Instagram Tales solely permit viewers to answer to a narrative privately, TikTok presents one other place to maintain conversations going publicly.
TikTok Tales have been rolling out for simply over a yr, however the function nonetheless hasn’t been formally launched to all customers. So if you happen to don’t have them but, don’t fear — they’re coming.
Methods to make a Story on TikTok
If you’re fortunate sufficient to have TikTok Tales, posting them is extremely easy. Simply observe these steps:
Step 1: Begin making an everyday TikTok.
Faucet the plus icon within the backside menu bar, then begin creating your content material. You’ll be able to file video, take a photograph, or add current content material out of your digicam roll.
Step 2: Customise your content material.
Use TikTok’s strong library of instruments, together with sounds, results, stickers, filters and the whole lot else.
Step 3: Push your submit.
When you’re pleased along with your content material and able to submit, you’ll be confronted with two choices: Subsequent, which can create an everyday TikTok submit, or Publish to Story, which can, nicely, submit to your story.
If that’s not easy sufficient, there’s a good simpler method. Go to your TikTok profile and click on the blue plus signal beside your profile image.
Growth — you’re immediately within the Create Story part.
As soon as the story is dwell, it’ll seem on the For You and Following pages. If you’ve posted a narrative, a blue circle may even seem round your profile image. Curious followers can faucet the ring to view your story.
Now you recognize how so as to add a Story on TikTok, let’s get into why.
Why it is best to use TikTok Tales
There are two main the explanation why utilizing TikTok Tales will get you extra TikTok views:
- Adopting any new function on this extremely fashionable app is more likely to make an influence for you and your model, and
- Tales have confirmed to be a hit on virtually each different app.
However there are a lot of extra particular causes that TikTok Tales can be good on your model. Listed below are a few of them:
Keep forward of the curve
Although they’ve been round in some type for over a yr, TikTok Tales are simply getting began. They will not be the most well-liked function on the platform (but) — however that makes them an ideal sandbox for you and your model. Social platforms need you to make use of their new options and can typically reward customers that do with extra attain.
Plus, if you happen to’re the primary in your area to grasp TikTok Tales, you’ve bought a definite benefit over the competitors.
Check what works
Social media specialists typically use sponsored posts to A/B take a look at content material earlier than they resolve on a everlasting submit or marketing campaign. Slightly than spend cash to pit two posts towards one another, you may use Tales as your testing floor.
Attempt one marketing campaign, then attempt the opposite on a special day at an identical time. TikTok’s metrics will will let you measure which story had extra attain.
Discover new methods to affect
TikTok Tales additionally current new alternatives for each influencers and types. In any case, there are many methods to monetize this new function.
A model may rent an influencer to take over their Tales for the day, or an influencer may cost a model a decrease price to advertise their product on Tales in the event that they didn’t need to pay the massive bucks for a essential feed submit.
You’ll be able to hold it quick
You don’t should be an trade analyst to know that audiences need shorter bursts of content material in bigger portions, and Tales are the right place to do these. There’s no have to obsess over timing, and also you don’t actually need to drone on, both. Tales are the right place to offer your viewers a fast hit of content material that retains them wanting extra.
Decrease stakes/increased return
TikTok is for everybody, however the explosive reputation of the app has meant a gradual improve in slick manufacturing for branded posts. That’s clearly a great factor, however it could possibly additionally imply extra time invested for manufacturers.
Typically talking, the expectation for tales on any social platform is that it’s decrease effort content material — and content material that may expire. With that in thoughts, you may submit extra content material, extra typically on TikTok Tales and never fear that it’s going to damage your algorithm.
TikTok Stories FAQ
Here are the answers to some frequently asked questions about TikTok Stories.
How long can TikTok Stories be?
TikTok Stories max out at 15 seconds, but you can post multiple stories at a time. It’s important to find a sweet spot that works for your audience. If you’re just getting started, we suggest testing a maximum of four stories (or 60 seconds of content).
Can you see who viewed your TikTok Stories?
Good news for lurkers: Unlike Instagram, TikTok Stories do not offer a full list of viewers. That said, TikTok Stories include a public comment section as well as the ability to like, stitch or duet with stories, so there are plenty of ways to interact.
How long do TikTok Stories stay up?
TikTok Stories expire after 24 hours and will no longer be visible on your public-facing feed. Fortunately, you’ll still have access to an archive, where you can view all of your old stories and dig into their stats.
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Are you able to delete TikTok Tales?
Sure, it’s straightforward to delete your TikTok Story. If you happen to resolve you may’t wait 24 hours for it to vanish, simply view your Story and faucet the three dots on the backside proper of the display screen. From right here, simply faucet the Delete choice to take away your Story.
Why doesn’t my TikTok have Tales?
The rollout for TikTok Tales has been lengthy and gradual, so that you won’t have TikTok Tales simply but. However the function can be fairly hidden, so there’s simply nearly as good an opportunity that you simply do have it and haven’t seen. Ensure your TikTok app is updated, then go to your profile and search for a blue plus signal by your profile image. If it’s there, you’ve bought Tales.
Who sees my TikTok Tales?
Anybody who follows you will notice your TikTok Tales seem on the For You Web page in addition to in your commonplace feed. Tales are differentiated with a blue story icon. Additional, when you have an energetic TikTok Story that’s at the moment dwell, your profile image can have a blue clickable ring round it.
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