How To Save Time and Keep away from Points With Fb Auto Reply


Fb auto reply is the answer each busy social media marketer or swamped customer support agent wants.

Automated responses on Fb don’t simply hold your clients knowledgeable and glad. In addition they be certain that nothing slips by way of the cracks and that your group is within the loop with each social interplay.

Under, we’ll go over what Fb auto reply is, how and when to automate your Fb messages, and how one can arrange instantaneous replies straight on Messenger or by way of a unified social media software.

What is Facebook auto reply?

Facebook auto reply is an automated message that you can set up on your brand’s business Facebook page when someone messages you.

Automated responses are triggered to send after certain actions are taken. For instance, if someone asks about your store hours, you can have an auto reply set up with the answer.

Having instant replies set up saves your team the time it takes to manually answer every inquiry. It also ensures you never miss a message and, as a result, can improve response time, customer service, and brand reputation.

What can you utilize Fb auto reply for?

There are a number of situations the place it is sensible to have instantaneous replies arrange on Fb.

Let’s go over the other ways of utilizing Fb auto reply and the way it can profit your model’s social presence and customer support.

Sooner response instances

It’s no secret that Facebook Messenger has develop into a go-to channel for purchasers looking for to speak with manufacturers. Not solely is it a simple and pure platform for folks to speak on, however followers additionally count on quick responses as a result of instantaneous nature of social media DMs.

As a busy marketer or enterprise proprietor, you most likely wish to reply to each message as quickly as you see it. However it’s possible you’ll not at all times have the time.

That is the place automated messages may help. Auto replies be certain that your followers and clients get a direct response to their queries or suggestions. Being responsive additionally helps increase your common Fb response time, which is displayed in your web page for all guests to see.

Quick response time on Facebook page description typically replies within an hour

Source: HEB on Facebook

Customer support inquiries

Social media customer service is right here to remain. And with it comes the necessity to sharpen your responses and enhance your buyer interactions over Fb Messenger.

A good way to make use of Fb auto replies is to assist clients navigate widespread points or continuously requested questions. Auto replies generally is a massive assist in the case of customer support points. Simply be certain your group stays on high of every dialog and the suitable folks see it.

Nevertheless, Meta’s instruments can solely be used to handle messages on Fb and Instagram.

If you wish to create auto-replies and handle messages (to not point out mentions, engagements, and emoji reactions) throughout *all* social platforms, multi functional place, use a third-party software like Hootsuite Inbox.

Constructing model belief

Based on a survey carried out by Fb, 74% of people say they really feel extra related to a enterprise once they can message them straight. On high of that, 66% say they’re extra more likely to do enterprise with or buy from an organization they will contact by way of messaging.

Auto replies assist to verify your clients are acknowledged even if you’re away out of your laptop. Fast, dependable responses may help increase your viewers’s belief in you.

Simply keep in mind to train warning if you’re automating. In case your auto-reply isn’t thought-out, it will probably really feel impersonal. There might even be instances when a buyer desires to talk to a human immediately, relying on their scenario. On this case, an actual individual in your group might have to be available to stop the scenario from escalating.

That is why it’s useful to make use of a social media inbox software that permits you to simply collaborate and assign messages to different folks in your group. That means, somebody in your group is at all times within the loop and able to deal with any sort of buyer inquiry that lands in your inbox.

5 pattern automated responses for Fb Messenger

Sufficient of the hypotheticals! For those who’re searching for real-life examples of how and when to make use of auto replies, listed below are the several types of responses you may arrange in Messenger.

We’ll additionally share examples of instantaneous replies in motion from companies which have carried out them of their Fb Messenger technique.

1. Greetings

For those who’re new to automating DMs, a very good instantaneous message to begin with is a straightforward greeting. Such a automated message is triggered when a person begins a dialog with you on Messenger. Once you acknowledge you’ve obtained their message, your buyer gained’t really feel like they’re being left on learn.

Levi’s has a very good instance of any such reply on its Facebook page. One of many first stuff you see on the model’s web page is the CTA button on the high that prompts customers to ship them a message and allow them to understand how they may help.

Levi's clothing brand Facebook page send message button

Source: Levi’s on Facebook

Tapping that button opens a chat window that prompts you to faucet “Get began” to begin the dialog. Tapping “Get began” triggers Levi’s auto-reply, as proven beneath.

Levi's Messenger chat auto-reply

That is easy but skilled reply ensures clients really feel acknowledged, even when your group doesn’t have the time or bandwidth to answer immediately. For those who don’t have another automated messages arrange, a greeting message is a superb place to begin.

2. Customer support

It’s no secret that Fb has develop into a high channel for customer support. For manufacturers, there are other ways to make the most of automated messages as a customer support software.

For starters, you may arrange continuously requested questions {that a} person can select from earlier than speaking to an actual individual. You can even use an auto reply to level folks in a extra useful route if you wish to conduct customer support inquiries off of social media.

So as to add a extra private contact, you may create and save widespread replies. That means, your message isn’t essentially automated, nevertheless it nonetheless follows a script that maintains consistency throughout your org.

Let’s check out an instance. On Sephora’s Facebook page, the model units expectations with web page guests immediately by letting them know that they use a digital assistant.

Sephora Facebook About page chat with virtual assistant

Supply: Sephora on Facebook

After beginning a dialog, the model is fast to reply with an automatic message. If the model is utilizing a third-party platform, these messages may be saved replies which are barely custom-made to deal with the distinctive individual and scenario.

Sephora Messenger bot response

What’s nice about this pattern message is that it’s personable and useful. It doesn’t veer too off-script, nevertheless it additionally feels slightly extra human than a traditional chatbot.

3. Incessantly requested questions

Fb auto replies are an effective way to reply your clients’ continuously requested questions. Organising automated messages with the solutions to those widespread queries ensures that clients get the knowledge they want immediately. It additionally alleviates among the repetitiveness that comes with copying and pasting the solutions to the identical questions again and again.

A terrific instance of that is on the KLM Facebook page. The airline has a digital chat set as much as reply widespread customer support questions and feedback. KLM’s auto-reply format is a superb instance of utilizing a Fb chatbot to immediately reply to inquiries and hold the dialog participating.

KLM Dutch Caribbean virtual assistant

Supply: KLM on Facebook

After tapping on Get began, the airline shares an auto-reply that allows you to know you’re speaking to a digital assistant and affords widespread queries to select from.

As soon as you choose a subject that your query or remark pertains to, you’ll be prompted to stroll by way of extra widespread queries.

KLM Dutch Caribbean Messenger reply

You can even simply enter your query straight within the field to get the reply you’re searching for.

KLM Dutch Caribbean enter question directly in box

Utilizing a chatbot to deal with clients’ continuously requested questions saves your group the time it usually takes to answer the identical questions again and again. The chatbot acts as a filter by providing help earlier than the shopper reaches somebody in your group.

4. Share info

The grocery retailer chain Aldi is one other nice instance of how one can arrange a Fb auto-reply that helps obtain a number of targets, from customer support to model advertising.

After clicking on the Message button on Aldi’s page, the chat window opens up and helps you begin the conversion with a number of prompts to select from.

ALDI USA Messenger option

Supply: ALDI USA on Facebook

Whereas these prompts are supposed to reply continuously requested questions, in addition they assist promote the model. For instance, tapping on New Shops & Grand Openings triggers an auto reply that shares a hyperlink to the model’s Grand Openings web page on its web site. This not solely gives useful info the person could also be searching for but in addition helps generate buzz round new retailer openings.

ALDI USA new stores and grand openings information

Most of Aldi’s auto replies embrace a hyperlink to its web site. This can be a nice method to drive site visitors to the positioning and conduct enterprise off of social media.

In case your group has a selected customer support course of or contact technique that you really want clients to comply with — like filling out a type or emailing the corporate — then Fb Messenger generally is a nice channel for speaking that.

5. Away message

You can even arrange an away message to let folks know that you simply’re unavailable. When you’ve got a small enterprise or don’t have a devoted social group (we see you, solopreneurs!), what you are promoting might have set hours, like 9 am to five pm.

On this case, you’ll most likely wish to arrange an away message. Having an away message on Fb not solely units expectations with clients but in addition provides you an inexpensive window of time to reply.

Right here’s an instance of an away message from a fictional real estate Facebook page I beforehand arrange.

Phil Dunphy LA realtor hours via Messenger

You possibly can arrange a customized away message like this in your automations on Fb. Let’s go over how to do this, beneath.

arrange automated responses on Fb

If you wish to create your personal Fb message automation, comply with these steps to arrange instantaneous replies by way of the Meta Enterprise Suite.

1. Go to your Meta Enterprise Suite dashboard

To arrange your first automated message on Fb, you’ll must go to your Meta Enterprise Suite dashboard. From there, click on in your Inbox within the left menu.

Meta Business Suite Inbox

2. View your Inbox

When you’re within the Inbox dashboard, you’ll see an summary of messages and feedback you’ve obtained on Meta platforms. This solely contains Fb and Instagram.

Meta Business Suite Inbox dashboard

3. Arrange automations

In your Inbox, faucet on the Automations button close to the highest of the web page. It will take you to a separate web page the place you may view any auto replies you’ve already arrange, or arrange a brand new one.

Fb routinely suggests several types of message templates that you should use as a framework to get began.

Facebook automations button suggested content

The message construction you select depends upon your purpose. Do you wish to merely let clients know you’ve seen their message? Or maybe you need to have the ability to filter your inbox by flagging particular key phrases.

A few of the message templates Fb contains are Prompt reply, Away message, and Customized key phrases.

4. Write your message

When you’ve determined which auto reply you wish to arrange first, it’s time to write your message. After you’ve typed your message, you may see a preview of how your auto reply will look to customers in Messenger.

edit automation including instant reply and message description

Earlier than you hit Save, be sure you flip your instantaneous reply on by tapping the toggle button on the high.

You possibly can create a number of automated messages for various situations. Nevertheless, they are going to solely present up on Meta’s platforms. If you wish to handle all your messages throughout all your model’s social accounts, you’ll must arrange automations in a third-party software.

auto-respond to messages and feedback on Fb, Twitter, LinkedIn and Instagram

In case your model receives messages on Fb, there’s a very good likelihood you get messages in your different platforms, too. As a substitute of hopping round between inboxes and attempting to manually reply to clients, it can save you time and assets by making a unified social inbox.

With Hootsuite Inbox, you may keep on high of all your social media messages and feedback in a single place. This implies not solely are you able to handle your Fb messages, however you too can monitor each interplay your group has throughout all platforms. This contains:

  • Non-public messages and DMs
  • Public messages and posts in your profiles
  • Darkish and natural feedback
  • Mentions
  • Emoji reactions

Hootsuite Inbox

Plus, Inbox comes with useful automations:

  • Automated message routing
  • Auto-responses and saved replies
  • Routinely triggered buyer satisfaction surveys
  • AI-powered chatbot options

Like Meta Enterprise Suite, Hootsuite Inbox makes it simple to create automated messages by creating and saving replies. Once you create a saved reply, anybody in your group can rapidly interact a buyer irrespective of the scenario.

Hootsuite Inbox created saved message with title and reply

Need to be taught extra about how one can use Hootsuite Inbox? Watch the video beneath for a fast run-through of all of the Inbox options:

Incessantly requested questions on Fb auto reply

Are you able to set an auto reply on Fb Messenger?

Sure, you may set an auto reply on Fb Messenger for what you are promoting web page. You can even use a third-party software to create and handle messages, replies, and saved responses throughout all social channels.

How do I arrange an away message on Fb Messenger?

To arrange an away message on Fb Messenger, you want a enterprise account on Fb. Upon getting a enterprise web page, you may arrange your away message by heading to your Meta Enterprise Dashboard, then deciding on Inbox. From there, you may edit or arrange automations, together with an away message.

What’s an instance of automated reply on Messenger?

An instance of an automated reply on Messenger is when a model immediately replies to your query with a saved response. Manufacturers can use chatbots to ship an automated reply, or create saved replies utilizing Meta or a third-party software like Hootsuite Inbox.

Handle your Fb messages alongside your different social media channels utilizing Hootsuite. Schedule posts, share video, interact your viewers, and measure the influence of your efforts — all from a single dashboard. Attempt it free at the moment.

Get Started

Save time on social messaging with automated responses, smarter workflows, and pleasant chatbots — all within the Hootsuite Inbox.

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