How To Run a Nice Twitter Contest [Ideas + Examples]


Twitter contests and giveaways are a enjoyable and straightforward strategy to drive engagement. They’re fast to arrange, easy to run, and may help you collect helpful details about your viewers.

Better of all, operating a Twitter contest doesn’t need to be difficult or time-consuming. Actually, the easier, the higher!

Preserve studying for a straightforward information to operating contests on Twitter, together with 9 nice contest concepts to jumpstart your subsequent promotion.

Why run a Twitter contest?

You can use Twitter contests or giveaways to achieve a variety of different goals. Before you get started, think about what you want to accomplish with your contest.

For example, your goals could include the following:

Growing your follower base

Twitter giveaways can help boost your follower count. If your goal is to grow your audience, include a “tag a friend” or “retweet” component in your contest. Before launching, decide how many new followers you’re hoping to gain. (Remember, your goals should always be SMARTspecific, measurable, attainable, relevant, and time-bound)

Constructing model consciousness

Twitter contests are an effective way to construct model consciousness. As of mid-2022, Twitter has 206 million daily active users worldwide. Which means your contest has the chance to achieve an enormous variety of customers. If you wish to construct buzz, embrace a transparent and simple model message.

Selling a brand new product

Use a Twitter contest or giveaway to construct hype across the launch of a brand new product. Any such contest depends closely on imagery, so maintain this in thoughts, as it could incur a price. Ensure you have nice photographs of your product or giveaway bundle so your social posts pop.

The right way to arrange a Twitter contest

Establishing a Twitter contest or giveaway is easy. It simply requires a little bit of planning in your half.

1. Set an goal in your Twitter contest

Begin by defining a transparent purpose in your Twitter contest. Embody measurable targets akin to elevated follower depend or impressions. It will allow you to gauge your success after the competition closes. Stable numbers may help you resolve whether or not to run contests once more sooner or later.

2. Plan your contest

Kind out the logistics in your contest, together with:

3. Choose a prize

Subsequent, choose a prize in your contest or giveaway. This can be a digital prize or a bodily merchandise that have to be shipped or picked up by the winner.

Digital prize concepts:

Bodily prize concepts:

In case your prize consists of an merchandise or giveaway bundle, ensure to point out off your prize with an attention grabbing publish. It will encourage customers to share your posts and assist your contest achieve traction on-line.

4. Develop your contest pointers

What would you like customers to do so as to win? Possibly they’ll have to observe your account, retweet your publish, or submit particular content material. Make your contest necessities and deadlines clear, so there’s no confusion.

Don’t overlook to overview Twitter’s guidelines for promotions earlier than launching your contest. We suggest setting clear Twitter contest guidelines to discourage spam. These embrace barring customers from making a number of entries in a single day or coming into utilizing a number of accounts.

5. Promote your contest

Now it’s time to launch your contest! However the work isn’t over but.

Schedule common posts to advertise your contest. Regulate entries, too. Interact with customers who’ve entered by liking their posts or responding to their questions.

Select a novel hashtag so that you’re not sifting by unrelated tweets to search out contest entries. Attempt one thing like #YourBrandNameGiveaway or #ItemNameGiveaway22.

In case your model is lively on one other platform, strive cross-promoting your contest. Attempt posting a direct hyperlink in your Instagram Tales to deliver a few of these followers over to Twitter.

6. Monitor your contest entries with a social media administration software

A strong software may help you monitor contest entries and monitor engagement in real-time.

Hootsuite Streams is a good software to trace the exercise in your social channels. You’ll be able to control publish engagement, conversations, mentions, key phrases, and hashtags – multi function place!

7. Decide a winner and ship the prize

Choosing a winner can appear daunting, however don’t fear. You don’t want to shut your eyes and level to a random tweet!

Many on-line instruments can automate this course of. They’ll additionally make sure that your winner has glad all the competition necessities. (Preserve scrolling for extra on these instruments)

8. Assessment your contest

After your contest closes, overview your unique targets. Was your contest a hit? Did you improve your follower depend or enhance your model impressions?

An analytics platform like Hootsuite may help you overview the numbers. You’ll be able to even create customized experiences to point out the impression in your model and backside line. This knowledge may help you design your subsequent profitable Twitter contest or giveaway.

9 straightforward Twitter contest concepts

Unsure methods to construction your Twitter contest? We’ve outlined 9 various kinds of Twitter contests to assist encourage your subsequent giveaway.

Select one of many choices beneath or combine and match to create your individual distinctive promotion.

Retweet to enter

Asking customers to retweet your publish to enter is the best strategy to run a Twitter giveaway. It requires little or no effort on the consumer’s half, so that they’re extra more likely to hit the retweet button. In case your purpose is to construct model consciousness, this contest choice is for you.

Like, observe, and retweet to enter

This variation on the “retweet to enter” giveaway requires a bit extra work for customers. Nevertheless it delivers a greater payoff from a model standpoint. Likes and retweets assist construct model consciousness whereas asking customers to observe to enter is a surefire strategy to improve your follower depend.

Reply to win

Improve model consciousness and enhance engagement with a reply-to-win Twitter contest. Asking customers to answer may help enhance your publish within the algorithm rankings, so get artistic! For instance, ask customers to drop an emoji within the feedback or have them reply a easy immediate, like “Inform us why you need to win….”

Tag a pal to enter

If you wish to improve your follower depend, embrace “observe and tag a pal” in your contest necessities. Tags let you attain a broader viewers with out requiring an excessive amount of effort from customers to enter.

Associate with a model or influencer

Attain a brand new viewers by becoming a member of forces with one other model or a social media influencer. Decide a contest sort that addresses your mutual targets, and ask customers to observe each accounts to be eligible to win.

Use a hashtag to enter

Don’t overlook to create a novel hashtag in your Twitter contest. Nobody needs to spend hours sifting by unrelated tweets to search out contest entries. Hashtag contests are an effective way to extend model consciousness.

Share a photograph to enter

A photograph contest makes it straightforward to collect user-generated content (UGC). UGC is unique, brand-specific content material created by clients. UGC will be photographs or photos, movies, opinions, testimonials, and extra.

Interact on one other platform to enter

If you wish to construct your following on one other platform, strive operating a Twitter contest that drives site visitors elsewhere. For instance, you possibly can ship followers to your model’s Instagram account or customized app:

9. Bonus: Mix parts to create a novel promotion

Right here’s a fantastic contest instance that mixes a number of Twitter contest varieties to create a novel promotion with a social twist.

The Late Show with Stephen Colbert has partnered with HeadCount and Ben & Jerry’s to get individuals registered to vote. Their marketing campaign incorporates the next parts:

  • A singular hashtag
  • Model partnership with Ben & Jerry’s
  • Influencer/superstar partnership with Stephen Colbert
  • Participating elsewhere to enter by directing site visitors to

The right way to choose a Twitter winner

Choosing a Twitter giveaway winner can appear intimidating. What in case your contest receives 1000’s of entries? How do you select a random winner who has adopted your contest’s guidelines?

Fortunately, many on-line Twitter contest instruments can automate this course of. These websites may help you choose winners from retweets, likes, or your current Twitter following.

Regardless of which on-line software you select, overview their choice insurance policies fastidiously. Some instruments can solely choose a winner from the latest 100 retweets, which can not embrace all contest contributors. Search for a software that may choose from all of your contest entries, not simply the latest ones.

Don’t overlook about Twitter’s pointers for promotions

We all know you’re excited to launch your Twitter contest! However to keep away from operating into any points, overview Twitter’s Guidelines for Promotions first.

Twitter’s pointers are primarily designed to discourage spam. Contest guidelines ought to discourage customers from creating a number of accounts to enter. Don’t overlook that Twitter’s guidelines concerning security, privateness, and authenticity apply always.

Be certain to cowl your bases in the case of native and federal legal guidelines. As an illustration, giveaways that embrace alcohol have to be age-restricted to guard minors. When you’ve chosen your giveaway format and prize, do a little analysis to guarantee that your contest isn’t violating any legal guidelines.

Save time through the use of Hootsuite to handle your Twitter presence alongside your different social channels. You’ll be able to run contests, share movies, schedule posts, and monitor your efforts — all from one handy dashboard! Attempt it at no cost at present.

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Do it higher with Hootsuite, the all-in-one social media toolkit. Keep up to the mark, develop, and beat the competitors.

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