Promote Your YouTube Channel [+ Tips from HubSpot’s YouTube Team]


Within the early days of YouTube, there weren’t an entire lot of YouTubers or manufacturers creating content material on the platform, so it was a lot simpler for content material creators to face out. Quick ahead to 2022, and there at the moment are roughly 15 million active content creators on YouTube pumping out 500 hundred hours of content every minute.

With that in thoughts, you are in all probability questioning promote your YouTube channel in order that it stands out above the remaining. And the way a lot will promotion value? Fortuitously, there are numerous instruments, ideas, and methods you should utilize to advertise your YouTube channel with out having to spend some huge cash — or any cash in any respect.

On this weblog, we’ll discover a few of my favourite, no-cost strategies to advertise a YouTube channel.

  1. Create compelling content.
  2. Use keywords in your headlines, descriptions, and tags.
  3. Use hashtags.
  4. Customize your thumbnails.
  5. Post regularly.
  6. Promote your channel on social media.
  7. Promote your channel on forums.
  8. Build a community.
  9. Run a contest.
  10. Cross-promote your videos on YouTube.
  11. Collaborate with other creators.
  12. Create playlists for your YouTube videos.
  13. Embed your YouTube videos.
  14. Livestream.
  15. Add a YouTube widget to your website.

Promote Your YouTube Channel for Free

I’ve my very own YouTube channel the place I speak about anime, and after I first obtained began I positively didn’t have cash to spend on costly advertisements or dear instruments to develop my channel. So, I did a number of the next to seek out my viewers, and I noticed development fairly rapidly:

1. Create compelling content material.

There are numerous ways you should utilize to draw viewers to your channel, however none of those ways could make up for lackluster content material. The very fact is nobody needs to get invested in content material that is not good.

A serious key to attracting an viewers and inspiring them to subscribe is to create compelling content material that can hold them coming again for extra.

Professional-Tip: Take a look at different established content material creators in your area of interest for inspiration. What do you take pleasure in most about their movies, and what would you do otherwise? Use your solutions that will help you work out the type of content material you need to make.

2. Use key phrases in your headlines, descriptions, and tags.

Tons of of 1000’s of movies are uploaded to YouTube each day. To make sure your movies attain your audience, it’s essential incorporate key phrases into your headlines, descriptions, and tags.

There are free instruments like Google Keyword Planner, which could be accessed out of your Google Advertisements dashboard. Don’t fret — you do not have to run advertisements to make use of it. All you want is a Google account.

Google Keyword Planner can be used to promote your YouTube channelImage source

Professional-Tip: One of many easiest methods to seek out the suitable key phrases with out utilizing any instruments is to enter your video’s subject within the YouTube search bar, and use the autosuggest to seek out phrases and phrases you must incorporate into your content material.

yt autosuggestImage source

3. Use hashtags.

You may as well use the key phrases you discovered to create hashtags on your movies’ titles and descriptions. Your video’s content material may additionally encourage concepts for a hashtag. For instance, possibly you interviewed a preferred visitor in your channel — that visitor’s identify can be utilized as a hashtag to draw their followers to your content material.

Hashtags are used to promote a YouTube channelImage source

Professional-Tip: Take a look at different YouTubers in your area of interest to see what hashtags they’re utilizing so yow will discover the suitable ones on your content material.

4. Customise your thumbnails.

The thumbnail of your video serves as your video’s first impression — and everyone knows you by no means get a second likelihood at a primary impression. To seize viewers’ consideration, create a singular, eye-catching thumbnail that can compel them to click on in your content material.

YouTube thumbnails that stand out sometimes embrace a mixture of the next:

Professional-Tip: For my very own YouTube movies, I exploit Canva’s free YouTube thumbnail software. With Canva, the thumbnail templates are already the correct dimensions and there are tons of enjoyable stickers, daring fonts, colours, and background photos to select from. Plus, I can add my very own photos from my cellphone or pc to the template.

This thumbnail is used to promote a YouTube channel

5. Publish usually.

Consistency is essential when attracting potential subscribers to your channel. If you submit steadily and persistently you may acquire credibility along with your viewers as a result of they know you may all the time hold the great content material coming. To start out, strive posting a brand new video each two weeks and ultimately work your approach to a few times per week.

Professional-Tip: You may as well use YouTube Analytics to trace the times and instances your viewers interacts along with your content material probably the most. For instance, should you discover your movies get probably the most views when posted on Saturdays at 12 p.m., you are going to need to have movies posted round that point to get probably the most engagement.

6. Promote your channel on social media.

The information director of a TV station I labored for would all the time say this about selling content material: “If it isn’t on social media, then it does not exist.” Maintain this in thoughts when selling your YouTube channel.

You possibly can put out superb content material, have the proper thumbnail, and use all the suitable key phrases — however should you do not promote your content material on social media, you are dropping out on a doubtlessly enormous viewers.

To draw anime followers to my channel, I began a Twitter account and began utilizing the #anitwt and #AnimeAfterDarkCH hashtags at any time when I tweeted about my movies. “Anitwt” is brief for “Anime Twitter,” and is used to assist anime followers join with different followers on the platform.

#AnimeAfterDarkCH is a hashtag used for a weekly Twitter area geared towards Black anime followers. Now after I test my YouTube analytics, I usually discover about 80% of my views come from Twitter customers.

HubSpot’s Senior Supervisor of Advertising and marketing Essie Acolatse additionally suggests creating movies to cross-promote on totally different platforms.

“Make shorter chunk measurement variations as teasers for different platforms. These teasers ought to match the very best video format for that platform, and ought to be participating sufficient to make the viewer need extra,” she stated. “It is usually instances arduous to get folks to go away the platform they’re already on, however benefiting from your different social platforms might help drive views to your channel.”

Professional-Tip: Use social media to comply with and join with content material creators, figureheads, and different outstanding folks in your area of interest. This may assist you discover on-line communities that correspond along with your area of interest and might help expose your channel to the suitable viewers.

7. Promote your channel on boards.

On-line boards like Reddit are nice locations to advertise your channel. Simply keep in mind that many boards have “no promotions” insurance policies — however you will get round them with a little bit little bit of tact. Just be sure you’re contributing worth to the dialog and that your posts do not come off an excessive amount of like commercials.

For instance, as an instance you are a style YouTuber and also you discover a Reddit discussion board discussing thrift retailer style — a subject you have coated in your channel. As an alternative of replying with “Hey, try my YouTube channel about style.” You possibly can say:

“That is a extremely cool perspective! I like thrifting and really made a YouTube video with some nice tips about discover the very best objects at thrift shops. You possibly can test it out should you’re searching for recommendation.”

You then would hyperlink to your particular video.

Professional-Tip: Be an lively contributor to those boards even when you do not have new content material to advertise. Doing this provides worth to the dialog and reveals that you just’re making an attempt to be useful as an alternative of simply plugging your channel.

8. Construct a neighborhood.

Use your YouTube to ascertain your self as an authoritative voice in your area of interest and to create an area for folks with shared pursuits. The simplest (and free) method to do that is to easily interact along with your viewers. Reply to feedback by sharing extra worthwhile info.

Some YouTubers will even shout out new subscribers of their movies. You may as well ask commenters for recommendations in your subsequent subject and provides them some recognition for contributing.

Professional-Tip: In case you have greater than 500 subscribers, you possibly can reap the benefits of YouTube’s “Community” feature. This characteristic permits creators to have interaction with their viewers between uploads by way of standing updates, polls, and GIFs.

9. Run a contest.

Operating a contest is an efficient approach to entice new subscribers, however you may need to make certain the competition attracts people who find themselves genuinely concerned about your area of interest and never simply the prize.

To do that, make certain the prize is one thing linked to your subject. As an illustration, if I have been to run a contest to draw anime followers, a great prize can be free anime merchandise or a present card to anime clothes retailer Atsuko.

Professional-Tip: You should definitely promote your contest on social media and in on-line boards at any time when potential.

10. Cross-promote your movies on YouTube.

In each YouTube video I submit, I all the time reap the benefits of the platform’s “cards” feature. This characteristic lets you promote a video throughout totally different movies in your platform. This works by posting a small icon on the nook of your video that hyperlinks to a different video or playlist. You possibly can set the period for the way lengthy you need the cardboard to seem. Beneath is an instance of what a card appears like:

YouTube's cards feature is used to promote a YouTube channelImage source

One other approach to cross-promote your movies is to incorporate an end screen. Have you ever ever watched a YouTube video and noticed clickable advertisements for different movies seem within the remaining 10 seconds? That is an finish display screen, and it encourages viewers to discover extra of your content material and subscribe.

Acolatse additionally suggests utilizing YouTube Shorts.

“These chunk measurement video variations for different platforms can be used as YT shorts,” she stated. “YT is investing some huge cash into shorts and since that feed reaches a unique viewers, it is an effective way to spice up engagement in your general channel. Make certain these shorts hook viewers in throughout the first couple of seconds and make them very compelling.”

YouTube's end screen feature is used to promote a YouTube channelImage source

Professional-Tip: Each time I add a brand new video, I all the time use playing cards and the tip display screen to hyperlink again to my earlier video. This may give your older content material a second life and an opportunity to realize new views.

11. Collaborate with different creators.

That is one other type of cross-promotion that’s useful to all events concerned and might help develop your attain. For a profitable collaboration, discover a YouTuber whose viewers overlaps with yours.

For instance, should you’re a health skilled, you possibly can collaborate with a content material creator who additionally focuses on train or diet. As soon as you understand who you need to work with, attain out to that individual, and also you two can plan on how you are going to make a singular video for each of your channels.

“This is likely one of the finest natural methods to develop. Their viewers will get an opportunity to see you and your viewers can see them,” Acolatse stated. “Creating content material with different creators which have the same area of interest and following measurement as you possibly can assist you get extra views in your content material.”

Professional-Tip: Now’s the time to make use of the connections you have made on social media to scope out the very best collaborator.

12. Create playlists on your YouTube movies.

The extra movies you create, the tougher will probably be for viewers to navigate your channel. Creating playlists organizes your content material into particular classes, and permits viewers to binge your work. Playlists will assist viewers discover the related content material they’re searching for in your channel, they usually’ll be extra more likely to subscribe once they end binge-watching your movies.

Professional-Tip: Consider your playlists when creating content material. Ask your self the way you’d categorize the video and what playlist it could match into.

13. Embed your YouTube movies.

In case you have a weblog or web site, embedding your YouTube movies in your weblog content material or product web page is an effective way to spice up conversions and entice subscribers to your channel. Having an article or webpage linked to your video also can assist it rank greater in search engine outcomes.

Professional-Tip: Make certain to make use of key phrases in your weblog or webpage’s content material as properly to assist folks discover your website and, in flip, your YouTube video.

14. Livestream.

With the rise in reputation of livestream platforms like Twitch, livestreaming content material is a pattern that does not appear to be going wherever. TikTok, Instagram, and Fb have all included live-streams into their platforms — and YouTube isn’t any totally different. Some methods you should utilize YouTube Dwell embrace:

  • Q&As
  • Webinars
  • Dwell tutorials
  • Product demonstrations

Avid gamers will usually livestream themselves enjoying the newest video video games and artists will generally livestream themselves finishing a venture.

Professional-Tip: Do not be too involved about perfection on the subject of your livestream. One of many largest draw-ins of livestreams is that nobody is aware of what is going on to occur dwell. All of it simply provides to the enjoyable and creates a extra private relationship along with your followers.

15. Add a YouTube widget to your web site.

By including a YouTube widget to the footer or sidebar of your web site, anybody who visits your website will be capable to see and interact along with your movies. This could flip website clicks into views on your content material. It’s going to additionally encourage guests to subscribe to your channel.

Professional-Tip: Many website-hosting platforms have their very own free YouTube widgets you possibly can simply embed onto your web site.

Selling your YouTube channel does not should be a monetary legal responsibility. As you possibly can see, there are numerous methods to develop your viewers attain, discover your area of interest, and promote your content material with out spending a dime. Now that you’ve some free promotional concepts, you are able to craft the proper advertising and marketing plan to develop your channel.

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