You’ve set up your Google Ads Performance Max campaigns for achievement.
Now you want insights into efficiency, key phrase themes, the place your {dollars} are being spent and extra.
The issue?
Getting knowledge and insights from Efficiency Max will be irritating.
Listed below are some ideas and tips we’ve uncovered to date.
Insights: Efficiency developments
Whereas extra granular knowledge is proscribed, reap the benefits of the Insights tab.
There may be some helpful data on total developments.
You’ll be able to view week-over-week or month-over-month knowledge.
Insights: Keyword themes
Additionally, while you cannot see actual search terms, you can see keyword themes as well as basic performance data.
Listing groups vs display: Where are your dollars being spent?
Compare overall campaign spend in the Campaigns tab vs. overall spend of all Listing Groups
This will help you understand the spend breakdown between Video/Display and ad units created with the datafeed.
Note: If you find that Display/Video traffic is not converting as well as your datafeed, you can turn off URL expansion in the campaign settings.
You can also try running a Smart Shopping style Performance Max campaign:
Phase: Your knowledge
Within the campaigns tab, you may filter by marketing campaign and phase by:
Touchdown pages: What pages are getting visitors/conversions?
Observe: This report isn’t out there inside a Efficiency Max marketing campaign, you’ll have to entry it from the All Campaigns tab and filter your PMax campaigns solely.
All Campaigns > Touchdown Pages > Filter by Marketing campaign
Places: The place is the visitors and gross sales coming from?
Within the Places tab, you may drill down efficiency by:
Reports: Use custom reports to roll up your data
Go to the reports tab and build a custom table showcasing performance by:
- Placements (Display/Video/Datafeed)
- Brand (Datafeed)
- Category/Collection (Datafeed)
- Custom Labels (Datafeed)
Note: Placements can be excluded on the account level:
Opinions expressed on this article are these of the visitor writer and never essentially Search Engine Land. Employees authors are listed here.
New on Search Engine Land
About The Writer
Menachem Ani, Founding father of JXT Group, is a digital promoting professional with over a decade of success creating high-impact advertising and marketing methods for on-line retailers and lead-generation purchasers.
