The right way to Handle A number of Social Media Accounts (and Keep Calm)


In the event you’ve ever puzzled methods to scale back work stress whenever you handle a number of social media accounts for shoppers — or in your personal enterprise — you’re in the suitable place.

On this publish, we’ll stroll you thru the best methods to handle, monitor, and collaborate on all of the (many) social accounts you employ day by day.

The benefits of having multiple social media accounts

As you’ll see later in this post, most people have more than one social media account. Why? For the average user, each network serves a different purpose.

For example, reading news stories is the third-most common reason for using social media.

Hootsuite and We Are Social, The Global State of Digital 2021, Q4 Update

However that use doesn’t apply equally throughout platforms. About 31% of U.S. adults often use Fb to entry information, however solely 11% use Instagram for that goal. Even fewer individuals (4%) use LinkedIn often for information.

For social media entrepreneurs, this implies you want a number of accounts for various functions. For instance, LinkedIn may be your most suitable option for recruiting, Instagram for social commerce, and Fb for constructing model consciousness.

However this may also rely in your target audience. Demographics vary substantially throughout platforms, so a number of social accounts can help you attain a broader section of the inhabitants. Right here’s a fast take a look at how social media demographics differ for American customers:

use of online platforms and apps varies by age group
Pew Research Center

What number of accounts ought to a social media supervisor have?

Actually, there’s no proper reply to this query. All of it depends upon your viewers and your objectives. You’ll be able to attain the overwhelming majority of social media customers by posting on one or two massive social platforms. However which platforms you employ — and what number of — will fluctuate.

As we simply mentioned, social community preferences fluctuate by age, gender, and geography. The extra demographic teams you’re attempting to achieve, the extra social accounts you’ll want to achieve them within the locations they spend time on-line.

The dimensions of your organization additionally has an influence. A small enterprise will possible begin with one account per platform. However as you develop, you would possibly want separate handles for, say, customer service and advertising. That is when it turns into crucial to know methods to handle a number of social media accounts for enterprise functions.

The very best method is to start out small and develop as you get extra comfy together with your instruments and model voice. It’s higher to do an excellent job on a few accounts than a mediocre job on many.

What number of social media accounts does the common individual have?

The typical individual makes use of 6.7 social platforms each month and spends 2 hours and 27 minutes per day utilizing social media.

Right here’s a take a look at how social media utilization overlaps amongst platforms:

social media platforms user overlaps
Hootsuite and We Are Social, The Global State of Digital 2021, Q4 Update

The very best software program to handle a number of social media accounts

We gained’t lie: Managing a number of social platforms may be powerful. Issues get particularly dangerous whenever you’re managing private {and professional} accounts from the identical system. Or, when you’re fascinated by methods to handle social media accounts for a number of shoppers. You don’t need to by chance spark a PR disaster by sharing one thing on the improper feed.

Attempting to handle a number of social media profiles utilizing totally different apps can also be time-consuming and inefficient. The period of time you spend opening and shutting tabs alone provides up quick.

Fortuitously, the suitable software program could make the job a lot simpler.

You gained’t be shocked to study that we expect Hootsuite is one of the best social media administration platform for dealing with a number of accounts. Centralizing all your social media actions in a single unified dashboard saves a ton of time. It additionally helps maintain you centered and arranged.

Hootsuite permits you to:

  • Curate, publish to, and handle a number of social media profiles on totally different platforms.
  • Schedule content material prematurely and arrange posts throughout accounts in an interactive calendar.
  • Reply to messages despatched to all your social profiles from one centralized inbox.
  • Create analytics experiences that present outcomes for all of your social profiles in a single place.
  • Perceive one of the best time to publish for every social account based mostly by yourself metrics during the last 30 days.
  • Edit a single social media publish to customize it for each social account somewhat than cross-posting the identical content material all over the place.

Business accounts can handle as much as 35 social profiles within the Hootsuite dashboard.

In the event you are inclined to work on the go or on a cell system, Hootsuite additionally gives the best mobile app to manage multiple social media accounts. Just like the desktop model of Hootsuite, the app permits you to compose, edit and publish content material to a number of social profiles, multi function place.

You can even assessment and edit your content material schedule, and cope with incoming messages and feedback on all of your social accounts out of your unified inbox.

The right way to handle a number of social media accounts (with out crying)

Listed below are some key methods to reduce your workload and maximize the time it’s a must to spend on high quality content material (and self-care).

1. Use software program to mix all of your social profiles in a single place

We’ve already talked a bit bit about why it’s dangerous and time-consuming to handle a number of social media accounts via particular person apps. Combining every little thing into one social dashboard is simply an enormous time-saver.

Utilizing a social media administration instrument additionally permits you to work on all of your social profiles out of your laptop computer or desktop pc, somewhat than out of your cellphone, making it bodily simpler to work utilizing a keyboard and monitor somewhat than hunched over a tiny display screen typing together with your thumbs. (In any case, nobody desires to get text neck or texting thumb.)

In Hootsuite, you may handle accounts from:

  • Twitter
  • Fb (profiles, pages, and teams)
  • LinkedIn (profiles and pages)
  • Instagram (enterprise or private accounts)
  • YouTube
  • Pinterest

2. Automate your busywork

The act of truly posting content material to every social community can develop into fairly disruptive when you do it a number of instances all through the day. It’s a lot simpler to create content material in batches and schedule it to publish robotically on the proper instances (see the subsequent tip for extra on that entrance).

Use Hootsuite to schedule posts prematurely or bulk upload up to 350 posts at once.

It’s additionally an enormous time suck to drag analytics individually from every social platform. As a substitute, arrange Hootsuite Analytics to robotically ship you cross-platform analytics experiences every month.

3. Submit on the proper instances and frequency for every community

We talked earlier in regards to the totally different demographics of various social platforms. And the alternative ways individuals like to make use of these platforms. Which means every community has its personal ideally suited posting instances and frequency.

The very last thing you need to do is spend time creating an excessive amount of content material for any given platform. Give individuals what they need, not a lot as to scare them away.

To start out determining which instances to publish at, try our weblog publish on the best times to post on Facebook, Instagram, Twitter, and LinkedIn. However keep in mind that these are simply averages. The precise finest instances and frequency to publish on every of your social accounts shall be distinctive to you.

A/B testing will help you work this out, as can numerous analytics tools. Or, you can let Hootsuite determine this out for you with its customized Best time to publish feature.

In the event you occur to find your ideally suited posting time is 3 a.m. on Sundays, you’ll be extra-glad you already applied tip 2 to automate your posting so that you could get some much-needed sleep.

4. Have interaction in some tasteful cross-posting

We’ve tried to hammer house that audiences and their preferences fluctuate throughout social platforms. This, in fact, implies that cross-posting the very same content material to every platform is not a great idea. By no means thoughts that various word counts and image specifications could make your publish look wonky when you use an everything-everywhere method.

That mentioned, you don’t must reinvent the wheel for each platform. So long as you alter a publish appropriately, content material based mostly on the identical property may be shared throughout a number of social networks.

The Hootsuite Composer permits you to customize one post for each social network, all from one interface, so it speaks to the right viewers and hits the suitable picture and phrase properties. You can even add or take away hashtags, change your tags and mentions, and swap out the hyperlinks.

Time = saved.

5. Curate and repost ⅓ of your content material

Odds are, individuals in your trade — possibly even your clients — are creating content material that will look nice in your social feeds. We’re completely not saying you must merely take it and use it. (Please don’t do that.)

However it’s a nice thought to achieve out and join with these creators to ask when you can share and amplify their content material. You’ll be able to even use methods like contests and branded hashtags to gather user-generated content to fill out your feed.

Or, on the thought management entrance, share a hyperlink to an insightful piece related to your trade, together with a fast abstract of your ideas. Content curation is a helpful option to carry helpful data to your viewers whereas constructing connections with leaders in your trade (and, in fact, saving time).

6. Use templates for content material creation

A recognizable model look and voice are essential for constructing your following on social media. Templates scale back the quantity of effort wanted to create a brand new social publish whereas making certain your content material is all the time on-brand.

The Hootsuite Content material Library permits you to save pre-approved templates and different model property so you may create new content material in simply a few clicks.

We’ve additionally created numerous templates you need to use with or with out Hootsuite. This publish of 20 social media templates consists of a variety of technique, planning, and reporting templates, however there are additionally content material templates anybody can use for:

7. Put apart time for engagement

Engagement is a crucial a part of constructing — and holding — a social media following. Don’t overlook to construct time into your each day schedule to reply to feedback, mentions, tags, and DMs. Severely, put this in your calendar day by day and block off the time to place the “social” in your social media accounts.

After all, it’s lots quicker when you are able to do all of your viewers engagement from one central dashboard somewhat than platform-hopping. Plus, utilizing software program to handle a number of social media accounts ensures you by no means miss out on key alternatives to interact together with your viewers.

You don’t need to spend your lunch break (all the time take a lunch break) worrying about whether or not you forgot to test DMs on one in every of your accounts or missed an essential remark.

With Hootsuite Inbox, you may bridge the hole between social media engagement and customer support — and handle all your social media messages in a single place. This consists of:

  • Non-public messages and DMs
  • Public messages and posts in your profiles
  • Darkish and natural feedback
  • Mentions
  • Emoji reactions

… and extra.

The all-in-one agent workspace makes it simple to 

  • Observe the historical past of any particular person’s interactions together with your model on social media (throughout your accounts and platforms), giving your workforce the context wanted to personalize replies
  • Add notes to clients’ profiles (Inbox integrates with Salesforce and Microsoft Dynamics)
  • Deal with messages as a workforce, with intuitive message queues, process assignments, statuses, and filters
  • Observe response instances and CSAT metrics

A full screen view of the Hootsuite Inbox agent workspace for social media managers and social customer service agents.

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Plus, Inbox comes with helpful automations:

  • Automated message routing
  • Auto-responses and saved replies
  • Robotically triggered buyer satisfaction surveys
  • AI-powered chatbot options

8. Make collaboration simple

Realistically, there’s solely a lot anyone individual can do. As your workload grows, collaboration turns into more and more essential.

A social media dashboard makes collaboration simple by permitting workforce members precisely the entry applicable to their function, with built-in approval workflows and password administration.

You can even use Hootsuite to assign private and non-private social messages to different workforce members, so nothing slips via the cracks. And also you’ll all the time have the ability to see if somebody is attempting to contact you thru a number of social channels, so you may make positive to offer a constant response.

Even higher, set your self as much as collaborate with bots designed to reply primary buyer queries. Heyday permits you to reply as much as 80 % of buyer queries robotically.

9. Unify your analytics

Every of the social media platforms has its personal built-in analytics tools. However an analytics program is your finest wager when planning methods to handle a number of social media accounts for enterprise objectives and reporting. For a full understanding of a number of social media accounts, you want a unified report.

Hootsuite Analytics makes use of templates that can help you create multi-platform experiences shortly, or you need to use the customized reporting instruments to construct experiences with the precise metrics that matter most to your group.

You can even get an image of your paid and natural social media reporting multi function place.

And, as we talked about above, you may set Hootsuite Analytics to ship you a report robotically each month, so there’s one much less factor in your to-do listing.

10. Join social to your different enterprise instruments

Social media tools aren’t the one enterprise instruments within the social media supervisor’s toolbox. Odds are you employ third-party instruments for duties like mission administration, picture modifying, buyer assist, and extra.

The Hootsuite App Listing consists of greater than 250 apps and integrations that may assist simplify your workday and consolidate every little thing you want in a single place.

Save time managing a number of social media accounts with Hootsuite. From a single dashboard, you may publish and schedule posts, discover related conversions, interact the viewers, measure outcomes, and extra. Attempt it free right this moment.

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Do it higher with Hootsuite, the all-in-one social media instrument. Keep up to the mark, develop, and beat the competitors.

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