Whether or not you need to begin a facet hustle or a brand new profession change, working as a contract social media supervisor can give you freedom whereas nonetheless engaged on initiatives you’re enthusiastic about.
But it surely’s arduous to know the place to start, and you might have extra questions than solutions on find out how to earn cash as a social media supervisor. Let’s assessment what you should get began.
Oh, and if you wish to hear recommendation from our personal inside social media workforce right here at Hootsuite on find out how to change into a social media supervisor, watch this video:
A freelance social media manager is a social media expert hired by clients who want to outsource their social strategy and execution.
Generally, freelance social media managers work with multiple companies and clients at a time.
Services commonly offered by freelancer social media managers can include:
- Social media strategy
- Creating and managing content calendars
- Content creation (photography, design)
- Content writing
- Scheduling and publishing posts
- Community management (engaging with followers, answering DMs and comments)
- Analytics and reporting
If you want to follow the freelance path, you’ll need to cultivate entrepreneurial skills on top of your social media management expertise.
You may be great at getting results for your clients, but you can end up struggling if your business processes aren’t solid.
Here are nine skills you should hone if you want to become a successful social media manager.
Social media has grown more visual in recent years, but a good caption goes a long way in developing an engaged community.
Freelance social media managers should be good at copywriting and editing, as the most effective social media posts are short, snappy, and witty.
Your social calendars need not appear like this 👇
— Hootsuite 🦉 (@hootsuite) November 20, 2022
A contract social media supervisor wears many hats, and content material creation is not any exception. In lots of instances, you could be anticipated to create graphics, TikTok movies, or images.
You don’t need to be a Photoshop skilled, both. Instruments like Canva make design tremendous straightforward with templates tailor-made for social media posts.
Whether or not you’re recording movies for TikTok or taking photos for Instagram, you want a smartphone able to capturing content material and modifying it for varied social media platforms. Every platform has its personal image and video specs, so be sure to’re creating content material that matches.
There are lots of people interacting with a model’s social media pages. From DMs, feedback, and critiques, a social media supervisor could also be anticipated to answer to every message.
It’s time-consuming, and plenty of manufacturers outsource this facet of social media administration. Good neighborhood administration requires being organized and meticulous (guaranteeing no customer support points are missed), following the model’s tone of voice tips, and having real interactions with the neighborhood.
It is a massive one. Social networks provide lots of information, and your shoppers will anticipate you to have the ability to accumulate and analyze it. You want to have the ability to type by way of the numbers to search out actionable insights.
You’ll doubtless want to offer a month-to-month report to indicate your shoppers the outcomes of your campaigns. (Psst, right here’s a free social media report template.)
Your social experiences ought to define the outcomes of your work, highlighting viewers development, engagement charges, attain, and direct gross sales/conversions, if relevant.
As a part of your freelance enterprise, you should have the abilities to pitch and promote your providers to potential shoppers. That is in all probability a talent you didn’t want in your company life as a social media supervisor, however it’s important as a freelancer.
One of many hardest issues about freelancing? Consumer initiatives can finish, and you could not have new shoppers lined as much as take their spots. Getting good at freelancing means studying find out how to maintain your eyes open for brand new alternatives.
Pitching and promoting your social media providers will change into extra comfy the extra you follow.
Bettering your relationships together with your shoppers can develop your small business. In any case, in case your shopper likes working with you, then likelihood is they’ll proceed to ship work your manner. They could even refer you to others of their community or provide a testimonial in your web site.
Constructing and sustaining shopper relationships is essential to being a profitable social media supervisor. Whereas your present shoppers are essential, you don’t wish to neglect different relationships. You’ll wish to maintain tabs in your potential shoppers and previous shoppers and allow them to know you probably have availability.
Social media managers must have their fingers on the heartbeat of the most recent tendencies. This could imply every little thing from memes to present occasions. With out this attitude, social media campaigns can look outdated or not related.
For instance, Wendy’s used the timing of the FIFA World Cup 2022 to advertise a particular prize for the winners of the USA vs. England sport. The profitable nation scored free fries within the Wendy’s app.
— Wendy’s UK (@wendysuk) November 22, 2022
Because the sport led to a draw, each nations obtained free fries (or chips for the English).
Nobody misplaced. THEREFORE EVERYONE WINS. Free fries with buy within the Wendy’s app. pic.twitter.com/Wf19A9jLy2
— Wendy’s (@Wendys) November 25, 2022
— Wendy’s UK (@wendysuk) November 25, 2022
Group is one other essential talent for freelance social media managers. Not solely do you should handle content material calendars, however you additionally must maintain observe of your personal enterprise. Whereas you might have labored with challenge managers in previous roles, going freelance means taking up this job your self.
You’ll want a social media administration workflow to make sure property are delivered on time and permitted by your shoppers. You’ll additionally want a course of to make sure your invoices are getting delivered and paid.
Understanding advertising methods and the way they may affect your social media campaigns are non-negotiable abilities. Chances are you’ll be accountable for making a social media advertising technique that aligns with the shopper’s enterprise aims — and even for those who aren’t creating the technique, you’ll doubtless be following another person’s.
Each social media publish wants cautious reflection on the way it helps develop the shopper’s enterprise. Strategic considering turns a social media publish into partaking content material.
Earlier than you’ll be able to work as a contract social media supervisor, you must think about what you should do legally to arrange a enterprise.
This may range relying on nationwide and native legal guidelines, however could embrace:
- Deciding which kind of enterprise you must register (resembling a sole proprietorship or a restricted legal responsibility firm).
- Registering your enterprise title (which must be distinctive); examine trademark databases in order for you the choice to trademark your model sooner or later.
- Registering for a tax quantity (not all freelancers want one, so you should definitely analysis the standards in your state of affairs).
- Getting your enterprise license (which often must be renewed yearly).
- Making a enterprise checking account (optionally available, examine with an accountant).
Alongside the way in which, you may wish to seek the advice of with a tax skilled to find out how a lot of your earnings you must put aside for taxes. They could additionally have the ability to present recommendation on which enterprise kind would finest fit your wants.
You might also wish to create a enterprise electronic mail and social media accounts (or at the least reserve the handles for your small business title, in case you resolve to construct them up afterward). This might be helpful while you begin advertising your small business extra publicly and wish to ascertain a model.
When you’ve taken care of the authorized facet of freelancing, you must think about making a portfolio to exhibit your experience.
There are a number of alternative ways to showcase your skilled portfolio. Some concepts embrace:
- Constructing a web site
- Utilizing your LinkedIn profile
- Creating PDF information
- Utilizing a Google Folder to retailer your case research
In case you’ve solely labored full-time company roles, you need to use initiatives and examples from these roles to construct up your portfolio. Simply be sure to give attention to the social media advertising methods you’ve contributed to and the outcomes for which you had been accountable.
Pricing your providers might be probably the most agonizing components of a freelancer, particularly if you’re new and not sure of what’s a good charge. There are lots of features to contemplate, together with your required wage, enterprise bills, taxes, and extra.
We focus on some benchmark charges under, however you must think about networking with fellow freelance social media managers to search out out what they’re charging for his or her providers. Doing your personal major analysis might help you develop a aggressive charge in your personal social media providers.
Now comes the enjoyable half: touchdown your first shoppers. Regardless of how proficient you’re as a social media supervisor, you should put your self on the market for shoppers to know you’re out there as a freelancer.
Listed here are a number of concepts that can assist you get began:
- Networking occasions. Networking occasions are an effective way to place your self on the market and meet new folks. In case you have a particular area of interest, you could wish to attend occasions the place you’ll be able to meet folks from that trade. And don’t overlook your fellow freelancers. They will present beneficial insights into working as a freelancer and should even suggest you to their shoppers.
- LinkedIn. An optimized LinkedIn profile might help shoppers discover you and inquire about your providers. You’ll be able to add portfolio items to your profile and community with friends on the platform.
- Social media teams. Many Slack and Fb teams typically have channels the place members can share freelance social media jobs. It’s additionally an amazing place to maintain observe of tendencies and community with different freelancers.
- Phrase of mouth. Previous and present shoppers can change into an amazing supply of referrals. When you’ve labored with a cheerful shopper, allow them to know that you just’re open to suggestions as they typically know different mates/contacts like themselves.
- Content material advertising. If you wish to construct a longer-term steady supply of shopper referrals, think about beginning a e-newsletter, weblog, or YouTube channel. Your content material ought to cowl subjects potential shoppers can be fascinated with (resembling “social media suggestions for [your target industry]”) and embrace a CTA mentioning your freelance social media providers.
Constructing associated abilities could make your resume stand out and should make shoppers rent you.
Listed here are some abilities to contemplate engaged on:
- Influencer advertising
- Paid social promoting
- On-line popularity administration
- Content material repurposing
Pricing your freelance social media work might be troublesome as a result of there are numerous variables to contemplate. Your social media administration charge must be based mostly in your expertise, worth, enterprise bills, and your shopper’s funds and scope of labor required.
It additionally is determined by what the shopper wants for social media. For instance, a shopper might want an Instagram technique, however they might additionally ask for content material creation, publish scheduling, month-to-month analytic experiences, and neighborhood administration.
Earlier than you give a possible shopper a quote, it helps to know what they want.
Scheduling a discovery name can help you ask questions in regards to the shopper’s enterprise mannequin, goal clients, advertising budgets, KPIs, and any historical past of working with freelance social media managers to uncover potential purple flags. It additionally helps the shopper get to know you and make sure you’re a superb match for the job.
So what are the tough estimates for the way a lot a contract social media supervisor expenses? Right here’s the typical pay in america, in accordance with ZipRecruiter:
- Common annual pay: $52, 613
- Common hourly charge: $25.29 per hour
- Majority of salaries vary: $36,000-$60,500
- High earners (ninetieth percentile): $84,500 yearly
Primarily based on the scope of labor, you additionally must resolve if you’ll cost an hourly charge, month-to-month retainer, or one other association (i.e. % of income per lead generated).
Month-to-month retainers are finest for long-term initiatives and can prevent a lot of time you’ll in any other case spend on time monitoring.
Resumes aren’t at all times required by potential shoppers. Usually a powerful portfolio and proposals are sufficient. However typically they ask, so it’s good to have an up to date resume out there. You should utilize our free social media manager resume templates to get began.
Trace: You might also wish to collect testimonials from previous and present shoppers to spice up your popularity. You can even create case research to advertise your experience.
One of the best ways to develop a sustainable enterprise is to safe ongoing initiatives or retainers. Since social media is an ongoing necessity, your shopper in all probability desires you to handle it month-to-month. However this could solely occur in the event that they belief you. A part of that belief is communication.
As a contract social media supervisor, robust communication is your duty. In case of any delays, be immediate and clear. Creating an distinctive shopper expertise is one of the best ways to retain present shoppers (and possibly even earn a referral or two!).
All the time make certain to signal written contracts with new shoppers, which ought to comprise your most well-liked fee phrases and penalties for late funds. A standard fee time period is 30 days.
Chances are you’ll wish to get invoicing software program to ship skilled invoices with due dates and computerized reminders for fee. Some accounting software program additionally consists of invoicing together with monitoring bills.
Don’t overlook to put aside a share of your cash for taxes. The amount of cash you must save will rely in your native legal guidelines, so it’s finest to seek the advice of an accountant to find out the tax charge.
Investing in instruments might help you save time whereas engaged on social media administration.
A social media administration instrument like Hootsuite means that you can schedule posts, create analytics experiences, and reply to feedback and DMs, all from one dashboard. And, bonus, you’ll be able to ditch the spreadsheets because you received’t want them to identify tendencies or extract insights.
Study extra about how Hootsuite might help you simply deal with a number of shoppers’ social media accounts:
Save time managing your social media presence with Hootsuite. Publish and schedule posts, discover related conversions, have interaction your viewers, measure outcomes, and extra — all from one dashboard. Strive it free at this time.
With information from Laura Wong.
Do it higher with Hootsuite, the all-in-one social media instrument. Keep up to the mark, develop, and beat the competitors.