The right way to create an awards web page that provides authority to your web site


For those who’ve racked up awards or accolades for your enterprise, you’re not flawed in wanting to indicate them off.

Your achievements signify you’re doing a couple of issues proper, so why wouldn’t you show them in your web site?

The bottom line is to make sure you don’t look too company-focused or braggy – in any case, a cardinal sin of content material is utilizing an excessive amount of “I” or “we” language and forgetting to speak to your viewers with “you” language.

To strike the proper stability, it’s essential write an awards web page that isn’t distracting or annoying, however quite provides credence to your model and builds belief.

You need clients to say, “Wow, this firm is basically profitable!” Not, “Yuck, this firm is obsessive about itself.”

Let’s discuss the right way to create an awards web page, together with how having one builds belief with clients.

Why create an awards web page in your web site?

Awards pages may also help set up your authority, giving your search engine optimization a bit of enhance.


Awards are proof that you simply’re a power in your {industry}, doing distinctive work. Different folks paid consideration and acknowledged you for what you do, and now they’ve given you bodily proof of your organization’s prowess. 

Thus, these awards are belief alerts to prospects and to search engines like google (E-A-T, anybody?).

For instance, the Search Engine Land Awards are handed out yearly to entrepreneurs, groups, and companies that reveal excellence in natural or paid search advertising initiatives or campaigns.

The right way to create an awards web page that exhibits off your achievements – with out turning folks off (+ 7 examples)

Questioning the right way to create an efficient awards web page? Listed here are six ideas with seven examples from real-life companies which have finished it nicely.

1. Take into account making a separate awards web page

In case you have earned numerous awards over time (good on you!), think about displaying them on a separate awards web page. 

For instance, the College of Dundee in Scotland has a web page devoted to its awards, with further pages that designate the context of every award. 

Rankings and awards web page
University of Dundee Individual Award Page
Particular person award web page

The awards web page is linked below their “About” data, which can be observe.

This manner, individuals who need to view your awards have an apparent place to click on, whereas individuals who don’t care gained’t be inundated with an extended listing to scroll by means of. 

2. Embrace all of your vital awards, from most up-to-date to least

For those who’ve been successful awards for years, that claims an excellent deal about your organization and its legacy. In case your award historical past goes again 5, 10, 15, and even 20 years, don’t be shy about displaying your sample of excellence.

That stated, additionally think about the relevance of every award to your viewers and whether or not they’ll care. For example, if your organization gained an award for participation 5 years in the past, you’ll be able to in all probability depart that one out.

Alternatively, possibly you gained “model of the 12 months” in an industry-wide contest 5 to 10 years in the past – that’s related to your clients, your repute, and your authority. Thus, it is best to show it in your awards web page.

A great instance of this in motion is Liberty Mutual’s awards web page – they’ve an extended listing of awards going again to 2016.

Liberty Mutual’s Awards page

3. Embrace award badges or icons

Most awards include small badges or icons for displaying in your web site. Most often, it’s a good suggestion to take action.


As a result of many of those badges come replete with their very own recognition, particularly amongst these in your {industry}. Displaying a recognizable (and maybe coveted) badge is a very easy approach for the individuals who matter to see it and register it in a second.

One enormous tip – in case you have numerous awards badges, be sure they appear clear and arranged. In any other case, your web page might look messy and unprofessional, which is the precise reverse of what you need. A great rule of thumb is to maintain them on the smaller facet and set up them into a listing or neat grid.

On the Goodnow Farms Chocolate homepage, they embrace a tidy listing of badges as a part of a photograph carousel.

Goodnow Farms Chocolate Awards page

4. Briefly describe the context of every award

In lots of instances, merely itemizing out your awards isn’t sufficient. Why ought to clients care in the event that they don’t know what that award means or signifies?

To that finish, embrace a short description of every award you’ve gained, together with the way you have been chosen – particularly if clients voted for you (an enormous belief sign). Progressive does job of this on its awards web page:

Progressive Awards page
The right way to create an awards web page that provides authority to your web site 39

Don’t have an extended listing of accolades but? As an alternative of making a separate awards web page, think about including your awards badges to a devoted part in your about web page.

This additionally works in case you have greater than three awards, by the way in which, and is a great technique to attract consideration to them with out dedicating a whole web page to them.

On this vein, Thrive has included a bit devoted to their awards on their about web page. They use a easy paragraph to present some context together with an organized row of small badges, and it does the job properly.

Thrive Awards page

In case you have one or two awards to your identify, it is best to think about including the badges to your sidebar or footer. These are unobtrusive locations that profit from remaining static throughout your web site, so your awards shall be displayed on each web page. 

Bear in mind, you’ll be able to all the time create an awards web page later when you earn extra.

6. Greater than 25 awards? Create an awards listing

Let’s say your enterprise rakes within the awards constantly. That’s unbelievable, and you’ve got each proper to humble-brag a bit of.

A wise and artful strategy to show these awards is to create a listing. The extra awards you’ve gotten, the extra spectacular it would look, particularly at first look.

Magpie Studios, a British design company, does this to nice impact. Their awards listing is extremely lengthy and goes all the way in which again to 2011. Altogether, it makes a long-lasting impression that it is a firm to be reckoned with.

Magpie Studios Awards Page

One other firm that does this nicely is Hueston Hennigan, a legislation agency:

Hueston Hennigan Awards page

Bear in mind: Awards pages are about authority and constructing belief

By no means create an awards web page with out intention or a strategy. Similar to your different web site pages, an awards web page has a objective that can assist you construct towards reaching your targets.

It’s not about exhibiting off however quite providing proof that your enterprise is credible and trusted. To that finish, solely show awards your clients will care about and maintain your web page organized and straightforward to learn.

Finally, a well-designed awards web page is a good suggestion so long as you retain your clients, targets, and technique in thoughts.

Opinions expressed on this article are these of the visitor writer and never essentially Search Engine Land. Employees authors are listed here.

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In regards to the writer

Julia McCoy

Julia McCoy is the founding father of Content material Hacker, 7x writer, and a number one strategist round creating distinctive content material and model presence that lasts on-line. At 19 years outdated, she used her final $75 to construct a 7-figure writing company which she bought ten years later. Within the 2020s, she’s dedicated to educating founders and entrepreneurs the technique, expertise, and programs they should construct a enterprise by means of inbound content material, to allow them to create extra lasting impression on the earth.

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