Find out how to Create a YouTube Channel From Scratch


Enjoyable reality: YouTube is the second-most visited website in the world behind Google, which owns YouTube.

Enjoyable suggestion: Your model ought to have a presence there.

The chance to achieve your viewers on YouTube is very large, with 1.7 billion distinctive month-to-month guests. Greater than 60% of those users go to YouTube each single day. Wouldn’t or not it’s good in the event that they took a take a look at your content material whereas they had been there?

Fortunately, making a YouTube account isn’t troublesome. Making a profitable YouTube channel is a bit more work. However don’t fear, we’ve bought you coated there, too.

On this publish, you’ll study:

  • The fundamentals of the right way to create a YouTube channel from scratch
  • Find out how to optimize your channel for fulfillment
  • What sort of YouTube content material tends to resonate with viewers
  • And extra!

How to create a YouTube channel in 6 simple steps

Before you can put your incredible YouTube marketing strategy into effect, you’re going to need a YouTube channel. Take off your cinematographer hat and put on your click-a-bunch-of-buttons hat: here we go!

Step 1: Create a Google account

YouTube accounts are connected to your Google account (Google is YouTube’s parent company). If you don’t already have a Google account, it’s time to make one. Don’t worry; it’ll just take a couple of minutes.

Go to and faucet Create account.

Pop in your particulars and most popular new e-mail deal with. Achieved!

add first name last name username and password under Google account details

Step 2: Create a YouTube account

Head to and faucet Signal In within the high proper nook.

YouTube sign in button

Choose your Google account and enter your password.

Google account and password

Faucet your profile icon within the high proper nook and choose Create Channel.

create channel option under profile icon

Step 3: Customise your channel

Enter your title and YouTube deal with, and add a profile photograph — that is the way you’ll seem on the positioning to others, so chances are you’ll wish to use a model title and emblem right here.

enter name and YouTube handle and upload profile picture

Faucet the structure tab to customise the next parts of your channel:

  • Add a channel trailer
  • Decide a featured video for returning subscribers
  • Add sections to your homepage

For those who don’t have these items able to go for now, that’s completely advantageous. You may all the time replace this later when you’ve bought some content material up and operating.

YouTube Studio channel customization layout

Step 4: Replace your channel branding

Faucet the Branding tab to entry extra customization choices:

branding tab with picture and banner image

Step 5: Add an outline and primary contact data

Faucet the Fundamental Data tab to replace particulars like your deal with and URL. You can even add hyperlinks and phone data and write an outline of your channel.

The outline is a superb alternative so as to add some key phrases and hashtags that can assist your audience discover your channel. It might be quick, nevertheless it’s a strong device for each communication and discovery, so that you’re gonna wish to get it proper. Check out our guide to writing a great YouTube description here.

basic info including description and URL

Step 6: Add some content material!

Hopefully, you’ve bought a video to really placed on this YouTube Channel, however when you want a minute to whip one thing up… we’ll wait.

OK: when you’ve bought that vid file able to roll, simply faucet the Play icon on the left-hand facet of the display to entry the video menu. Faucet the blue Add Movies button.

upload videos icon

As your video uploads, you’ll be prompted to enter some particulars about this nice piece of movie. Add a title and outline that explains what viewers can count on… and don’t overlook to cram in these search phrases and key phrases when you’re at it.

You can even choose a thumbnail to assist your video stand out in search outcomes and in your channel web page. This is usually a nonetheless from the video or a individually uploaded picture, however both means, be sure that it POPS. Learn extra on the right way to create an incredible, eye-catching thumbnail beneath.

YouTube video details thumbnail

On this video add web page, it’s also possible to add the video to an current playlist or create a brand new one. Extra on the advantages of playlists beneath, too!

Faucet Present Extra on the backside to entry choices like tags and subtitles.

show more tags and subtitles

Faucet Subsequent once you’re executed, and also you’ll be taken to a menu that invitations you so as to add playing cards (hyperlinks to different movies) and an finish display. You may all the time return and add or alter these later as you amass extra content material.

video elements add cards

Faucet Subsequent. The subsequent display will advise you if there are any copyright points together with your video — for instance when you’ve used an unauthorized audio clip from Jaws to accompany your jellyfish video.

Faucet Subsequent if there are not any points. Your final hurdle to clear is the Visibility display. Right here, you may select whether or not to publish a video publicly or hold it non-public. You can even schedule your video to go public at a later date.

video visibility private unlisted or public

Faucet Save, and now your first video is out on the planet. You probably did it! You’re a YouTuber!

Prime ideas for beginning a YouTube channel

In fact, making a YouTube channel is one factor… making a profitable YouTube channel is one other. To face out from the gang or attain an viewers, observe these tried-and-true finest practices. Learn on for our high YouTube channel creation ideas or watch a video that explains the precise ways we used to get the primary 10,000 subscribers on our personal YouTube channel, Hootsuite Labs.

Add eye-catching channel artwork

Your channel artwork and thumbnails are your billboards, so make an impression!

An efficient thumbnail is obvious and correct and works in tandem with the video’s title. Nevertheless it additionally wants to face out.

Thumbnails are the best way viewers resolve what to observe after they’re skimming by means of search outcomes. This implies you don’t simply want to speak what your video is about. It is advisable to stand out from the competitors, too.

And plenty of the competitors is… loud.

Massive, daring fonts, vibrant colours, exaggerated faces: these are the staples of the YouTube thumbnail. Love the look or hate it, it clearly works, or individuals wouldn’t be doing it.

bright colours in YouTube thumbnail

However amid all this visible noise, there’s a chance to face out from the gang. Consider what everybody else is doing, and attempt to swerve. For instance, select a definite colour palette, or go full-on minimalist to face out in a sea of neon colours and Impression font.

Chill_Village has a definite, low-key thumbnail type that displays what its content material is all about — chill-hop music playlists.

chill village channel low key thumbnail style

Experiment with our channel art templates here.

Select the right channel icon

A channel icon is sort of a emblem to your YouTube presence. It ought to match your model and complement your channel banner.

Important oil firm Vitruvi makes use of a easy ‘v’ emblem for its channel icon, in a palette that enhances the muted tones of the home-lifestyle banner picture.

Essential oil company Vitruvi simple minimalist channel icon

When choosing an icon, follow YouTube’s recommended image dimensions to keep away from any stretching. Preview your channel on a number of gadgets to examine every thing appears good.

Create playlists

Organizing and creating video playlists on YouTube is one of the best ways to maintain your viewer in your web page.

British comic Mawaan Rizwan has his channel organized into playlists like ‘Music Movies,’ ‘Stay Performances,’ and ‘Greatest Of.’

British comedian Mawaan Rizwan YouTube channel playlists

Not solely do YouTube playlists manage your associated content material in a single neat-and-tidy listing, in addition they auto-play. As soon as one video ends, the subsequent begins… and so forth. This minimizes the possibilities {that a} viewer will transfer on to a different channel.

Create a channel trailer

When somebody first comes throughout your channel, a channel trailer is a means for them to get a sneak peek at your content material. Higher make it depend.

Identical to the Hollywood hotshots get you hooked to see Avengers 7: Tokyo Drift, you can provide your viewers a style that leaves them wanting extra.

Assume the viewer is an ideal stranger, so introduce your self and inform them precisely why they need to subscribe. Preserve it quick, candy, and snappy: let ‘em know what your content material is like and after they can count on new uploads, like Yoga with Adriene does on her channel.

Create nice content material, persistently

That is going to sound very apparent, however we’re going to say it anyway: Viewers wish to watch good movies.

However what makes YouTube video is somewhat completely different than, say, what makes a video that might win a international movie competition.

Based on Search Engine Journal, profitable YouTube movies have attention-grabbing intros and nice branding, background music, and clear audio.

First We Feast is one account that’s crushing it: the food-focused channel posting content material frequently to obviously outlined collection and recurring options just like the interview present Sizzling Ones.

First We Feast channel consistent video content

Calls to motion are essential too. Whether or not your aim is to drive your viewers to your web site, improve your subscriber depend or spark a dialog within the feedback, the appropriate CTA may help make that occur.

Like with all social media content material, there’s no good method for a profitable YouTube video. Some manufacturers thrive with slick, highly-produced content material, whereas others acquire traction by being uncooked, unfiltered, and genuine.

YouTube star Emma Chamberlain doesn’t overthink her channel’s design, doesn’t make over-the-top thumbnails, and doesn’t even have a picture for her banner. The titles of her movies don’t have many key phrases. As a substitute, she depends on creating intimate, genuine movies for an current devoted viewers subscribing for substance, not splash.

emma chamberlain intimate videos with few keywords

Discover some concepts of engaging content from other social media platforms to encourage your experimentation.

Optimize your movies for searchability

YouTube is dense. There are billions of movies for viewers to sift by means of, with greater than 500 hours of video uploaded each minute. Competitors is stiff. So if you’d like your channel to thrive, discoverability is downright important.

Listed here are some YouTube Website positioning ideas:

  • Be sure that your channel description is obvious, concise, correct, and wealthy in key phrases
  • Embrace search phrases in each particular person video description
  • Give movies and playlists clear, Website positioning-friendly titles
  • Don’t overlook to make use of the tag characteristic to deal with widespread spelling errors
  • Use your major key phrase because the video file title
  • Say your key phrases out loud within the video… after which activate the subtitles

jellyfish video details

Learn extra on the science of the YouTube algorithm and social media SEO basics. You’ll be dominating the search outcomes very quickly.

Schedule your movies

Give your movies the perfect probability to make it huge by posting them on the proper time: when persons are on-line and able to watch them.

Your channel analytics will inform you if there’s a day of the week or particular time that tends to get excessive viewership or engagement.

When you’ve bought that intel, you may publish frequently inside this time-frame with the assistance of scheduling instruments like Hootsuite. Here’s a step-by-step guide to scheduling YouTube videos.

schedule YouTube videos

Perceive your viewers

It’s arduous to make compelling content material when you don’t know who you’re making it for, so ensure you’ve bought sense of your audience persona earlier than you dive in.

Who’re they? What do they like? (Why gained’t they name me?!)

When you’ve bought a couple of movies beneath your belt, see whether or not or not you’re hitting the mark by diving into your YouTube Analytics. Chilly arduous numbers will inform you if, how, and when your murals is making an influence.

Experiment with YouTube promoting

For those who’re not getting the attain you need with good ol’ usual natural content material, it could be time to toss a couple of bucks behind a promo marketing campaign.

YouTube adverts can be found in these 4 classes:

YouTube video ad new campaign

For more information on YouTube’s advert codecs and the right way to use them, try our detailed guide to YouTube advertising.

Ask viewers to subscribe

When somebody subscribes to your channel (a.okay.a hits that bell button, ding-a-liiiiing), they get an alert once you put a brand new video out into the world — so rising your subscriber base is one of the best ways to spice up your natural attain.

There’s a purpose why “Don’t overlook to subscribe” is the sign-off of alternative for YouTubers huge and small.

Having plenty of subscribers doesn’t simply get you extra views. It may additionally make you eligible for YouTube’s monetization options: a.okay.a., the YouTube Associate Programme

There are two methods to affix the YouTube Associate Programme:

When you’re within the YPP, you’ve gotten larger entry to YouTube sources and might share in income from the adverts in your account. Learn more about YouTube’s Partner Programme here.

In fact, rising your subscriber depend is simpler mentioned than executed. For that purpose, we’ve got a full information on how to get more YouTube subscribers.

Check out new codecs like YouTube Shorts

YouTube Shorts are a more moderen characteristic of YouTube: short-form, vertically oriented movies that clock in at 15-60 seconds lengthy. Shorts launched worldwide in 2021 and have shortly grow to be YouTube’s prize new characteristic, garnering greater than 6.5 billion each day views.

What units YouTube Shorts aside is its capability to transform viewers into subscribers to your channel, a should for manufacturers and creators. It’s a low-effort characteristic to check out, one with huge potential rewards. Any new options YouTube drops are most likely value testing. In actual fact — social media platforms typically give an algorithm enhance to new options to assist in giving them visibility. Experience that bandwagon, child! (If it is sensible to your model, after all)

That is simply the tip of the iceberg for making a profitable YouTube channel. For those who’re inquisitive about studying extra, try our weblog publish about the right way to get more views on YouTube, 23 smart ways to promote your YouTube channel, and how to become a YouTube marketing master.

YouTube channel FAQs

Is it free to create a channel on YouTube?

Sure, it’s free to create a YouTube channel!

Join a free Google account (YouTube’s mum or dad firm), after which go to and faucet the Signal In icon on the highest proper. You’ll be directed to log in together with your Google account.

As soon as logged in, faucet your consumer icon within the high proper and choose Create Channel, following the prompts from there. Time! To! ‘Tube!

create YouTube channel

How a lot cash do you get from 1000 views on YouTube?

On common, YouTubers make between $3 and $5 per 1,000 video views through AdSense.

However after all, your mileage might range. There are huge creators on the market cashing out $200,000 from AdSense every month and newbies who make far lower than the common.

Earlier than you may make advert cash from views, although, it is advisable to be a part of the YouTube Associate Program.

To affix the YPP, it is advisable to meet both of the next standards:

  1. Attain 1,000 subscribers with 4,000 hours of watch time in 12 months
  2. Attain 1,000 subscribers with 10 million Shorts views over the previous 90 days

YouTube partner program eligibility
Supply: YouTube Help

Promoting isn’t the one income supply on YouTube, after all. Creators may additionally generate income from sponsorship offers, model collaborations, merch, ideas, or crowdfunding.

Learn more about how to make money on YouTube.

What do you want for a newbie YouTube channel?

It’s fairly simple to create a brand new YouTube channel. You simply want a free YouTube account and a video to add. Ta-da! You’re a YouTuber!

Including parts like a banner picture and profile image offers your channel somewhat extra polish, after all. And it’s a good suggestion to reap the benefits of all of the promotional parts YouTube gives, like…

For those who’re searching for step-by-step directions for creating your first-ever YouTube channel, you’ve come to the appropriate place… simply scroll to the highest of this text and we’ll stroll you thru it.

Seeking to take your newbie YouTube channel to the subsequent stage? We’ve bought you coated there, too, with our complete guide to YouTube marketing. Or you may watch our video outlining how we bought our first 10,000 followers on our personal YouTube channel beneath.

Develop your YouTube channel quicker with Hootsuite. Schedule and promote your movies and have interaction together with your viewers from one dashboard. Join free at this time.

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Develop your YouTube channel quicker with Hootsuite. Simply average feedback, schedule video, and publish to Fb, Instagram, and Twitter.

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