The best way to Create a Curated Weblog Put up [+5 Free Blog Post Templates]


I will allow you to in on a bit of secret: Not all of the content material you create needs to be 100% authentic.

Thoughts-blowing, proper? And for you inbound entrepreneurs affected by the incessant calls for of content material creation, perhaps additionally a bit of comforting? Now earlier than a few of you say “However content material curation is lazy.” and “Content material curation is why there’s a lot stuff on the web,” hear me out.

→ Download Now: 6 Free Blog Post Templates

Positive, curated content material is a set of different folks’s content material and sources from across the net. However that does not imply it could actually’t be priceless. Simply take into consideration a set of mint-condition classic toys. Every toy that includes the gathering is effective in and of itself — however a set of many is much more priceless.

We’ll stroll you thru methods to compile a priceless curated weblog publish on this publish. So, hold studying or leap to the part you’re in search of.

Curating is a course of that is greatest identified within the artwork world. Curators select, arrange, and exhibit the work of various artists in galleries and museums. These displays normally come collectively beneath a standard theme or concept.

Curated content material follows an identical course of. Content material curators gather content material that aligns with a selected subject, space of curiosity, or theme. They will use these teams of content material to:

  • Add context to new concepts
  • Make feedback on tendencies
  • Spotlight the most effective new content material of their area of interest or business

Why is content material curation helpful?

Managing a content material calendar is hard. In line with HubSpot research, maintaining with the most recent tendencies is a serious battle. For instance, 22% of entrepreneurs fear about creating participating content material for social media.

Curating content material is a confirmed tactic for producing new and related content material. It’s an excellent time and price range saver, however that is not all. Content material curation may help manufacturers develop thought management and add various views. It may well introduce your viewers and staff to new concepts and show you how to fill your editorial calendar with helpful and thrilling content material.

However content material curation is greater than resharing or copying no matter there’s to search out on-line. If all you are doing is rapidly throwing collectively a couple of items of subpar content material, then sure, content material curation may be lazy. However take the time to curate a number of priceless items of content material, and you will find yourself with a set that is priceless to each the content material shopper and your self.

As a result of not solely does curation prevent the step of making content material from scratch, nevertheless it additionally provides the viewer all that superior content material in a single place. Nice content material curation ought to complement the unique content material that comes out of your model. It is a method to spotlight your model’s position in wider business conversations. And this is one other factor: Curated content material additionally has a number of potential to rank properly in search. Discuss a win-win-win.

Curating content material can add highly effective worth to your viewers. However how are you going to curate content material to your weblog? Let’s assessment the method step-by-step.

The best way to Create a Curated Weblog

Earlier than you begin studying, download the free blog post templates so you possibly can comply with alongside and simply create curated posts to your personal weblog. And remember to take a look at our extra ideas for creating curated weblog content material on the backside of this publish.

For this publish, we’re going to make use of the “Newsjacking” weblog publish template. Got your template? Nice! Let’s get began.

Plan Your Curated Weblog Put up

First, take a number of minutes to plan what you need to write about with the intention to keep on subject and hold your readers engaged.

1. Establish Your Viewers

Which buyer persona are you scripting this weblog publish for? Full this area in your template.

Curated content blog template example: Buyer persona

2. Establish Your Key Takeaway

What would you like your viewers to be taught after studying your curated weblog publish? How do you need to supply distinctive worth along with your curated content material? You possibly can write fast notes for this part.

3. Establish Which Kinds of Content material You Need to Curate

What content material issues to your viewers that you just don’t have the time or sources to create? Check out these concepts for high-performing blog posts. Then jot down the content material varieties or sources you possibly can curate to help your publish concepts. Are they movies? Slideshows? Charts and graphs? Hyperlinks to articles or ebooks?

4. Brainstorm a Few Doable Titles

You don’t have to choose the proper title earlier than you end your weblog publish, nevertheless it helps to jot down a couple of concepts to assist hold you targeted throughout the writing course of.

At HubSpot, we name this a working title — a title which you could “work” off of that guides your publish. This method can even show you how to resist the urge to ramble off in 1,000,000 totally different instructions. As soon as the publish is full, we normally fine-tune it to make sure the title precisely displays the publish content material, grabs potential readers’ consideration, and is optimized for search.

Use the house in your template to craft a couple of attainable weblog publish titles, after which select one as your working title. Don’t fear about finalizing your title till you’re completed writing and curating.

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5. Create an Define

The everyday curated content material publish consists of:

  • An introduction: units the stage for what you propose to handle by way of your assortment of curated content material
  • A physique: expands on each bullet, checklist merchandise, step, and instance in a logical order
  • A conclusion: wraps up your publish with a quick assertion that is reflective of what your readers simply realized

What are all of the bullet factors you should cowl to introduce your compilation, clarify every level, and remind the reader what they only realized? Use these questions that will help you create an outline in your template.

Create Your Curated Weblog Put up

6. Write Your Weblog Put up

Write the Introduction

When writing your introduction, you need to hold one query prime of thoughts: How can I set up credibility and get my viewers to care in regards to the sources I plan to share with them?

Be happy to depart the introduction for final, too. Typically it’s simpler to introduce your publish after you’ve written the actual meat of it. While you do write your intro, right here’s how we advocate going about it, utilizing this publish about motivational Ted talks for example:

Curated content blog template example: Introduction

Word: The template content material we’ve offered right here will not be supposed to be copied and pasted into each weblog publish you write. That leads to duplicate content material for which you may be severely punished within the SERPs.

These templates merely show you how to begin placing pen to paper — or cursor to display — and show you how to assume by way of the construction and means of a curated weblog publish to make the entire writing expertise far much less painful. We encourage you to include your individual authentic copy.

Write the Physique

Keep in mind: The physique ought to comply with by way of with what you promised within the introduction. Your physique may be written in paragraphs, with bullets, numbered lists, a number of headings, or a mixture of any of those. Be happy to utilize whichever format is best for you given the forms of content material you are curating.

Curated content blog template example: Body copy

Simply be cognizant of those questions: What number of examples do I want to incorporate to make this publish priceless to readers? How in-depth do I want to enter every instance to make them simpler to grasp? Can I add any visuals that may make my publish simpler for my readers to grasp and eat?

Write the Conclusion

Your conclusion is the place you’ll paraphrase the important thing takeaway you outlined earlier within the planning levels and/or immediate your reader with a query. Take a look at this instance from a weblog publish about LinkedIn bio examples:

Curated content blog template example: Conclusion

7. Hyperlink to Extra Assets Inside Your Put up

Typically it’s exhausting to say all the things you need to say a couple of single subject in a single publish. Because of this it’s useful to your readers to search out additional sources you possibly can hyperlink to for extra element or credibility.

Linking to other blog posts or pages on your site may end up in elevated visibility in search engines like google and yahoo, web page views, and time on website. Apart from the hyperlinks to the third-party content material you are curating, take into consideration what different sources you possibly can reference to strengthen the factors made in your publish, after which place these hyperlinks in your publish.

While you insert your weblog publish copy into your blogging platform, create hyperlinks for these sources the place they match greatest.

8. Finalize Your Title

Revisit your working title and see if you can also make it extra correct, particular, horny, concise, and Search engine optimisation-optimized.

Need assistance? Check out this post on writing perfect page titles. Then, put your finalized title within the area in your template.

9. Select a Name-to-Motion (CTA)

On the finish of your publish, what motion would you like your readers to take? Would you like them to enroll in your publication? Request extra info? Tweet one thing? Obtain one thing? Purchase one thing? Ideally, the motion is related to the content material they only learn. For assist selecting the proper CTA for each weblog publish, try this list of CTA examples. As soon as you’ve got discovered what you need folks to do after they learn your publish, you need to add that to your template.

Curated content blog template example: Call to action

10. Enhancing is Essential

Everybody can use a second set of eyes to look over their publish earlier than placing it out into the world, so have a good friend or colleague look it over. One other factor that may assist? This ultimate editing checklist.

Prep Your Weblog Put up for Publishing

11. Add Your Weblog Put up to Your Running a blog Platform

Now that you just’ve gone by way of the train of outlining and writing your weblog publish, you may need to put together it for publishing.

Curated content checklist

A easy manner to do that is to pick and replica your finalized title and all of your weblog publish physique copy and paste it right into a textual content editor like Microsoft Notepad or TextEdit on a Mac. Pasting into certainly one of these packages strips your copy of all formatting.

This manner, while you copy and paste it from the textual content editor into your blogging platform of selection, the formatting you apply inside your running a blog platform ought to render appropriately. That being stated, after pasting this into your platform, you need to triple-check that your formatting carried over.

Now’s the time to make your weblog publish extra scannable by utilizing:

  • Headers
  • Daring textual content for key factors
  • Hyperlinks
  • Photographs
  • Embedded content material like movies and slideshows

Additionally, in case your CTA is a button, remember so as to add that to your publish, too.

12. Add an Picture

Each weblog publish ought to have a picture. At HubSpot, we embody no less than one picture or picture in each publish we publish in order that A) The content material is extra visible, and B) When the weblog publish is shared by way of social media channels, it’s accompanied by a thumbnail picture to entice a clickthrough.

Check out our free bundles of downloadable inventory images (general and holiday) to see if any of those royalty-free pictures will do the trick for you. If you need assist deciding which picture to make use of, try this fast publish about choosing the perfect image for your next blog post. You may additionally need to try this text on image SEO.

13. Optimize Your Put up for Search

In case you’ve spent all this time accumulating and annotating your curated content material, you’ll need to make certain your publish is definitely discoverable in search engines like google and yahoo. Take a look at our publish about blog SEO for recommendations on methods to do exactly that.

14. Publish Your Curated Weblog

Publish your publish, and start tracking its performance.

Content material curation targets ought to deal with preserving your viewers engaged with value-added content material. It may well assist drive elevated, pass-along consciousness for different manufacturers. The following pointers will show you how to profit from your curated content material.

With that in thoughts, right here’s what we advocate for more practical content material curation.

1. Hold it high-quality and related.

It doesn’t matter what kind of content material you are curating, high quality and relevance ought to all the time apply. Nobody needs to entry an inventory of 10 mediocre business blogs. They need the most effective. So, the person content material components you curate ought to signify the utmost stage of high quality. You also needs to clarify what standards you are utilizing to evaluate that high quality.

Keep in mind: High quality is what separates priceless content material curation from mediocre content material curation.

Keep moderately targeted on a small handful of themes, however make certain your curated content material additionally displays the human ingredient.

For instance, most curated content material on HubSpot focuses on gross sales, advertising, companies, and web site improvement. However you may additionally see content material about conversation starters, boredom cures, emojis, and extra.

It is also vital to ensure the content material you are curating is related to your viewers. That aggregated checklist of humorous viral movies could also be humorous, however in case you’re not within the enterprise of humor or advertising, it won’t belong in your weblog.

2. Pull from a constant set of sources.

You’ll find good content material nearly anyplace. However it could actually streamline your course of in case you hold a core set of sources you possibly can rely on for persistently good content material. You may additionally need to curate your sources of similarly-themed content material.

Earlier than you start curating, make sure to bookmark a handful of great marketing examples. Topical aggregation websites and newsletters are additionally nice for this. These sources typically pull from a greater diversity of sources than it’s possible you’ll discover by yourself.

3. Use an automatic queuing and distribution system.

This know-how helps supply a one-click, easy-to-curate course of so you possibly can queue content material out of your browser.

Many of those instruments are customizable. So, you possibly can determine what you need to automate and methods to profit from your content material workflow. Any device that makes it simple to choose content material to curate, rapidly select which channels to publish it by way of, after which robotically house it out over days and weeks is preferable. It is also useful to have instruments that may show you how to observe how your content material is performing.

Featured sources:

4. At all times give credit score again to the unique creator.

Since curation entails borrowing content material from one other creator, you completely should attribute and hyperlink to the unique supply. Here is a guide to proper attribution in weblog content material.

This act {of professional} respect may additionally drive extra reciprocation and curation of your individual content material in consequence.

5. Put up on a number of channels.

Put up throughout channels to extend attain and consciousness progress. Multi-channel marketing and cross-posting are important to content material success. This strategy may help you save time and profit from your sources.

That stated, don’t go overboard on this (as in, don’t publish to 50 LinkedIn teams thrice a day). However don’t be afraid to curate good content material throughout social media, blogs, and newsletters on the identical time.

6. Work out a schedule to your curated content material.

Content material advertising typically looks like driving by a home at 35 miles an hour and attempting to throw a newspaper into the mailbox. Typically it’ll get in, however more often than not it gained’t.

It’s possible you’ll have to play the numbers sport a bit so {that a} small share of your curated content material reaches and impacts your supposed viewers. That stated, you may as well goal the appropriate message to the appropriate viewers with a content material calendar. This written schedule may help you determine when to publish your favourite content material.

For instance, in case you’re utilizing an automated distribution system, like a social media calendar tool, you don’t want to search out and publish new content material each day.

To maintain your course of environment friendly, plan to schedule posts two or thrice every week. This will provide you with time to undergo your studying materials and queue up new and attention-grabbing stuff.

7. Make immediate curation one-click simple out of your browser.

There’s a lot content material to eat on-line that it may be simple to get overwhelmed. However there are methods which you could make your assortment course of simpler and extra fulfilling.

Use content curation tools that allow you to publish one-click curated content material from anyplace you occur to be studying. You possibly can enhance your curating by 2-3 items a day this manner.

8. Use staff instruments to extend contributions.

Content material curation is typically a solo act, however you possibly can create a extra various and thrilling voice to your model in case you herald different members of your staff.

Team collaboration tools make it simple for teammates to recommend their favourite content material. It is also a good way to chop down the time you’d spend curating all the things your self. To just remember to have a relentless stream of recent concepts out of your staff, it’s possible you’ll need to create assignments or prompts.

For instance, if you wish to increase developer content material in your curation, ask an engineer in your staff to ship their favorites as soon as every week. Including an invitation to their calendar may be a straightforward reminder that simplifies the method for each of you.

9. Unfold out posts from the identical consistently-good sources.

There are in all probability a handful of blogs and sources you learn regularly. If they’ve persistently nice stuff, they could present up in your content material creation greater than you plan.

So, keep conscious of these habits and attempt to house them out a bit. Make some extent of including new inspiration to your sources no less than as soon as a month. Curating a wide range of sources provides to the comprehensiveness and worth of your curated weblog.

10. Prioritize content material from companions and prospects.

As you curate, make an impression on the folks you care about most. Content material curation is an opportunity to indicate your companions and collaborators that you just’re paying consideration. It is also a easy method to present that you just respect their content material.

In case you’re nonetheless constructing your co-marketing, begin by contacting complementary manufacturers. Curating content material from manufacturers you respect is a good way to start new partnerships. You can too use your analytics to search out your prime referrals, discuss to clients, or contact members of your staff to search out new content material companions.

11. Add worth.

Content material curation is greater than a fast repost. It is utilizing different creators’ content material as a jumping-off level to construct additional worth to your viewers.

For instance, this collection of famous quotes is greater than a compilation of inspirational quotations. It breaks the quotes into helpful sections for faster and simpler software in advertising. The supply additionally consists of 20+ picture templates to effortlessly make these quotes interesting to the eyes. The templates are in sq., horizontal, and vertical codecs to be used in a wide range of channels.

Curated content example: Famous quotes offer with image templates

It normally is not sufficient simply to mixture. A weblog publish that lists these quotes in all probability would not be as helpful. By including worth, you create one thing model new that builds on nice content material that already exists.

Curated Content material Examples


HubSpot has greater than a useful blog for advertising, gross sales, service, and web site information. It gives how-to guides, product critiques, and authentic analysis. The weblog can be an awesome useful resource for trends and thought leadership.

Curated content examples: HubSpot

In case you’re nonetheless in search of extra curated content material inspiration, these HubSpot sources are an awesome place to start out:

The Marginalian

Previously Mind Pickings, this weblog is among the best-known visions of curated content material on-line. This website combines inspiration from artwork, science, and literature by way of the lens of its creator, Maria Popova.

Examples of curated content: The Marginalian

A few of its prime posts embody:

Sparktoro Trending

Curated content examples: Sparktoro Trending

Sparktoro’s instruments deal with viewers intelligence, however this facet mission additionally gives a number of worth for content material curators. It tracks sizzling matters in advertising primarily based on the variety of shares from folks within the business.


Examples of curated content: HuffPost

This information aggregator has had a pulse on superstar concepts since 2005. The political sections of this website are inclined to get essentially the most discover, however the scale of this curated weblog makes it an awesome supply of concepts for any curious creator.

but does it float

Curated content examples: but does it float

This curated weblog of visible content material is a wealthy useful resource. Filled with images, illustration, design, and different inventive inspiration, this website is a continuing supply for visible trend-seekers. That is additionally instance of content material curation from a number of factors of view for the reason that weblog has two curators.


Examples of curated content: Buzzfeed

Buzzfeed has been a supply of inspiration for curated life-style blogs since 2006. With its common listicles, quizzes, and popular culture tales, it is also an awesome supply of user-generated content material.

In case you’re in search of extra weblog curation examples, try these lists of the most effective sales and customer service blogs.

Content material Curation Isn’t Only for Blogs and Social Media

Curated content material is an easy and enjoyable method to develop participating and helpful content material to your viewers. It is a technique for selling concepts out of your community, an choice to sustain with tendencies, and an answer for the clean areas in your editorial calendar. So begin accumulating and including your individual worth and insights. You by no means know what the following secret to progress is likely to be.

Editor’s observe: This publish was initially printed in August 2014 and has been up to date for comprehensiveness.

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