Questioning how Instagram’s new Collab characteristic works? We’ve received you lined.
On this put up, we’ll dive into how this new characteristic works, the advantages for manufacturers, and the steps to make use of it. Plus, get a number of tips about tips on how to leverage it.
What’s a collab put up on Instagram?
Within the Fall of 2021, Instagram introduced the “Collabs” characteristic, which permits an feed put up to stay on two customers’ profiles.
You 🤝 Me
We’re launching Collabs, a brand new strategy to co-author Feed posts and Reels.
Invite an account to be a collaborator:✅Each names will seem on header
✅Share to each units of followers
✅Stay on each profile grids
✅Share views, likes and feedback pic.twitter.com/0pBYtb9aCK— Instagram (@instagram) October 19, 2021
Right here’s the way it works: Person 1 will create the put up and invite Person 2 to be a collaborator. As soon as Person 2 accepts, the put up will stay on each customers’ profiles. They’ll each share possession of the put up in addition to the engagement (likes, shares, feedback).
At present, Collabs is just accessible within the feed and on Reels. Which means you could’t add a collaborator on Tales, the Store tab, or anyplace else.
Why use an Instagram Collab put up?
For influencers and types, the Collabs characteristic is a big alternative.
Companies work with influencers to succeed in audiences they usually wouldn’t, i.e. discoverability.
This characteristic permits them to land instantly on their target market’s feed with out having to do extra work. They’ll additionally monitor efficiency a lot simpler – no want to attend for influencers to ship a report, they will take a look at the analytics instantly.
Lastly, when two customers share a put up, they take away the danger of competitors with each combating for engagement.
From the content material creator’s perspective, this characteristic not solely permits for extra transparency but in addition makes it simpler to share product suggestions.
Easy methods to Create an Instagram Collab Put up
Click on the “+” signal to create a brand new feed or Reel put up.
Create a feed put up or Reel then faucet “Subsequent.”
As soon as the modifying is completed, faucet “Tag Folks.”
Faucet on “Invite collaborator.”
Seek for the collaborator’s account and add them.
Look ahead to them to just accept. As soon as they do, the put up might be shared with their followers and so they’ll be listed as co-author.
From the invitee’s perspective, they’ll obtain a notification about being tagged on a put up and must assessment the request.
Word: In case your request is denied, the invitee will nonetheless be tagged in your put up however won’t be listed as a co-author and it’ll not present up on their feed.
Suggestions for Making Instagram Collab Posts
Should you’re able to get began utilizing this characteristic, listed here are some concepts and tips about utilizing collabs:
- Use collabs for:
- Giveaway winner notifications
- Influencer partnerships
- Follower shoutouts, i.e. user-generated content material
- Co-marketing campaigns
- Be sure you have a pre-existing relationship with the customers you invite to collaborate.
- Solely collaborate with creators whose audiences align along with your ideally suited person persona.