Easy methods to Collab Put up on Instagram as a Model or Creator [Steps + Tips]


Questioning how Instagram’s new Collab characteristic works? We’ve received you lined.

On this put up, we’ll dive into how this new characteristic works, the advantages for manufacturers, and the steps to make use of it. Plus, get a number of tips about tips on how to leverage it.

What’s a collab put up on Instagram?

Within the Fall of 2021, Instagram introduced the “Collabs” characteristic, which permits an feed put up to stay on two customers’ profiles.

Right here’s the way it works: Person 1 will create the put up and invite Person 2 to be a collaborator. As soon as Person 2 accepts, the put up will stay on each customers’ profiles. They’ll each share possession of the put up in addition to the engagement (likes, shares, feedback).

At present, Collabs is just accessible within the feed and on Reels. Which means you could’t add a collaborator on Tales, the Store tab, or anyplace else.

Why use an Instagram Collab put up?

For influencers and types, the Collabs characteristic is a big alternative.

collab post on instagram example

Companies work with influencers to succeed in audiences they usually wouldn’t, i.e. discoverability.

This characteristic permits them to land instantly on their target market’s feed with out having to do extra work. They’ll additionally monitor efficiency a lot simpler – no want to attend for influencers to ship a report, they will take a look at the analytics instantly.

Lastly, when two customers share a put up, they take away the danger of competitors with each combating for engagement.

From the content material creator’s perspective, this characteristic not solely permits for extra transparency but in addition makes it simpler to share product suggestions.

Easy methods to Create an Instagram Collab Put up

  1. Click on the “+” signal to create a brand new feed or Reel put up.

    how to create a collab post on instagram step 1

  2. Create a feed put up or Reel then faucet “Subsequent.”

    how to create a collab post on instagram step 2

  3. As soon as the modifying is completed, faucet “Tag Folks.”

    how to create a collab post on instagram step 3

  4. Faucet on “Invite collaborator.”

    how to create a collab post on instagram step 4

  5. Seek for the collaborator’s account and add them.

    how to create a collab post on instagram step 5

  6. Look ahead to them to just accept. As soon as they do, the put up might be shared with their followers and so they’ll be listed as co-author.

how to create a collab post on instagram step 6

From the invitee’s perspective, they’ll obtain a notification about being tagged on a put up and must assessment the request.

how to create a collab post on instagram: how to accept invite

Word: In case your request is denied, the invitee will nonetheless be tagged in your put up however won’t be listed as a co-author and it’ll not present up on their feed.

Suggestions for Making Instagram Collab Posts

Should you’re able to get began utilizing this characteristic, listed here are some concepts and tips about utilizing collabs:

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