As you’d anticipate, various kinds of content material are required to satisfy completely different questions and queries at every stage of the consumers’ journey, and as such, it’s essential to construction your broader content material planning to cowl off on every aspect.
You first have to seize consideration and curiosity, which requires extra visible overviews and prompts, whereas within the center stage, you’ll want extra informational content material to feed into that preliminary curiosity.
Overlaying off on every side will allow you to drive extra conversions, and this information from the workforce at SEMRush, based mostly by itself analysis, might present some worthwhile tips about the place you need to be wanting.
You possibly can learn extra about the simplest content material approaches for every stage of the funnel on the SEMRush blog.
