It’s 2013. You sit down and kind a brand new put up to your consumer’s Fb Web page. As you’re rewatching NSYNC on the VMAs, you are taking a sip of your nonfat caramel macchiato and examine your Fb analytics. Half your followers have seen it and it has 100,000 impressions already. Life is nice.
Sorry, pal, in 2023 social media managers could be fortunate to get a median 0.07% engagement rate on Fb posts. Womp womp.
However all shouldn’t be misplaced, intrepid marketer. You may get again the glory — and natural attain — of the great previous days by boosting your Fb posts. Right here’s how.
Bonus: Get the Facebook advertising cheat sheet for 2022. The free resource includes key audience insights, recommended ad types, and tips for success.
What is a “boost post” on Facebook?
A Facebook “boost post” quickly turns an existing, organic piece of content into a paid ad. Facebook boost posts are a simple and effective way to broaden your reach beyond your existing Facebook Page audience.
Boosting posts on Facebook can help you:
- Attract new followers (Page likes)
- Improve engagement
- Promote your brand
- Understand what content works best for your goals and audience
- Begin exploring social media advertising
The best way to enhance a put up on Fb
The best way to enhance a put up within the Fb dashboard
Boosting a put up is fast to do from Fb however there are a couple of conditions:
Upon getting these two issues sorted out, observe the steps beneath to spice up your first put up.
1. Go to your Fb Web page.
You may enhance a Fb put up from an internet browser or the cellular app.
2. Discover a Fb put up to spice up.
Scroll via current posts to search out the one you wish to enhance, then click on Enhance Put up on the backside.
Button grayed out? You can’t boost some Fb posts, however 99% of this time, you’ll have the ability to.
3. Select a objective.
Fb will robotically fill in objective options, viewers focusing on standards, a hyperlink, length, finances, and extra. You would press Enhance Put up Now and run your advert.
However for the perfect outcomes, undergo every part of the web page to make sure accuracy. Begin by clicking Change within the Purpose part to see all obtainable choices and select the perfect match.
For instance, when you’re together with a hyperlink in your boosted put up, your objective needs to be to “Get extra web site guests.”
4. Edit the motion button and URL.
Subsequent, select what you need the motion button to say. Fb defaults to Store Now, though I’m going to vary it to Signal Up. Make sure the hyperlink URL is correct, too.
5. Goal your viewers.
Choose who you wish to goal with this boosted put up, or select certainly one of your present customized advert audiences (you probably have any). It’s also possible to save your standards as a brand new customized viewers for subsequent time.
You may goal:
- Gender (Solely males, ladies, or each for now. Hopefully Fb will signify all gender identities sooner or later.)
- Age vary
- Location (Select from the nation stage all the best way right down to particular person cities.)
Focusing on is elective. In case you don’t specify any of those choices, Fb will try to focus on your enhance put up to who they suppose is most . Need a crash course? Be taught Facebook ad targeting 101.
6. Set a finances.
The default length is 7 days which is okay for many Fb enhance posts. Set your whole finances for the put up and also you’ll see an estimate of how many individuals you’ll attain and what number of clicks your hyperlink will get.
Click on Enhance Put up Now and that’s it.
The best way to enhance a Fb put up utilizing Hootsuite
You may observe the steps above — or, save a ton of time with automatic Facebook post boosting in Hootsuite.
With Hootsuite, you may:
- Manually enhance a Fb put up, or…
- Arrange computerized boosting for posts assembly a particular standards.
Heads up: To spice up Fb posts with Hootsuite, you first must add your Facebook Ads Manager account to Hootsuite.
The best way to manually enhance a Fb put up in Hootsuite
Technique 1: Go to Promote in your Hootsuite dashboard, then Fb Enhance. Scroll via your Fb posts and click on Enhance on the one you need. Comply with the prompts to focus on and tweak your enhance put up.
Technique 2: You’ll see the Enhance button on Fb posts elsewhere in Hootsuite, together with:
- In a Fb stream
Clicking Enhance in any of these areas will deliver up the identical focusing on and arrange menu as the primary technique. When you’ve got any present Fb enhance posts working that you simply created from Hootsuite, they’ll have a $ image in Planner.
The best way to robotically enhance Fb posts in Hootsuite
Automated Fb put up boosting can actually develop your Web page. Right here’s easy methods to set it up.
1. Go to Promote, then Fb Enhance. Click on on Arrange an automatic enhance.
2. When you’ve got a number of Fb Pages linked to Hootsuite, select the right one. Give your computerized enhance marketing campaign a reputation.
3. Select an Engagement Set off.
You may let Hootsuite resolve which Fb posts to spice up based mostly in your common engagement fee, or set your individual standards.
You may set off a Fb enhance put up based mostly on variety of:
- Video views
It’s also possible to mix standards. For instance, solely set off computerized boosting when a put up has not less than 100 likes and 50 feedback.
Or go full throttle and enhance each single Fb put up for the final 7 days. Woo! (I don’t advocate this until you’re doing a giant launch or particular promotion.)
4. Edit your enhance put up settings.
As with the opposite strategies, you’ll must set your viewers goal, finances, and so on. The identical settings will apply to all of your boosted posts inside this automated marketing campaign, so that you solely want to do that as soon as.
Hootsuite can enhance your posts on each Fb and Instagram, or solely Fb.
Click on Enhance and also you’re set.
Fb enhance put up price
You may enhance a Fb put up for as little as $1 USD per day. However when you spend extra, you’ll attain extra folks along with your advert.
You may sort in a certain amount or transfer the slider to set your most whole finances. That is what Fb will spend over the length of your boosted put up. Altering your finances adjustments your potential attain, which Fb will estimate for you.
For instance, in case your finances is $50 and length is 7 days, Fb will spend a median of $7.15 per day. The precise each day spend will fluctuate a bit, however you won’t pay more than the whole finances specified for the marketing campaign.
Fb adverts vs. boosted put up
A Fb enhance put up is a quite simple type of Fb promoting. They’re fast and straightforward to arrange and a great way to start out or experiment with social media adverts.
Right here’s a rundown of the important thing variations between Fb enhance posts and conventional Fb advert campaigns:
In case you’re questioning easy methods to match Fb enhance posts or conventional adverts into your total social media technique, examine our (very) complete guide to Facebook marketing — freshly up to date for 2023.
FAQs about boosting a put up on Fb
How do I enhance an present put up on Fb?
Out of your Fb Web page, click on Enhance beneath any present put up to show it right into a Fb boosted put up. Or, enhance Fb posts out of your Hootsuite dashboard. You may select your individual or arrange automatic Facebook post boosting in Hootsuite, alongside all of your different social media content material and adverts.
How can I enhance my put up on Fb free of charge?
You’ll at all times should pay the precise advert price of your enhance put up, however you may set your individual finances for as little as $1 USD. You may enhance a Fb put up from the Fb web site so that you don’t want any further software program.
Go to your Fb Web page, scroll down till you see the put up you wish to enhance, then click on the Enhance button within the decrease proper nook. Fill out the advert focusing on, hyperlink, and finances choices and also you’re good to go.
You may enhance a Fb put up for someday for $1 USD. Nonetheless, I’d advocate spending a little bit extra for higher outcomes. Doing $5 USD per day for 7 days is a low-cost technique to check out put up boosting and collect knowledge on who you’re reaching.
Questioning easy methods to get the perfect deal on Fb adverts? Verify our full information to optimizing your Facebook ad costs, full with business benchmarks.
Does boosting a put up on Fb work?
Yep! Fb adverts, together with enhance posts, attain over 72% of monthly active users. Which is lots of people: Fb is approaching 3 billion customers, almost 40% of the planet’s 7.7 billion residents.
The precise attain of your Fb enhance put up depends upon your focusing on technique and finances. Because the world’s most popular social community, Fb enhance posts are extremely efficient for increasing your viewers.
Why can’t I enhance my Fb put up?
You may enhance any present put up in your Fb Web page so long as it has the blue Enhance Put up button within the decrease proper nook. Generally this button is grayed out, which means you may’t enhance that exact Fb put up.
For instance, solely verified manufacturers can enhance dwell video posts, or the cost technique in your Meta Advertisements Supervisor account may have revising. Be taught which kinds of Fb posts can’t be boosted and troubleshooting ideas when you run into this concern.
Can I enhance a put up on Instagram and Fb on the identical time?
Yep! To spice up a put up on Fb and Instagram on the identical time, that you must create it from the Meta Ads Manager dashboard as a substitute of out of your Fb Web page.
Or for an excellent easy choice: Boost Facebook, Instagram, and LinkedIn posts proper out of your Hootsuite dashboard with only a few clicks.
Whether or not you’re simply getting began with social media or have a dozen accounts to handle, Hootsuite is right here that can assist you save time and develop sooner. Plan, schedule, publish, promote, and analyze multi functional place. Strive it free immediately.
Develop your Fb presence sooner with Hootsuite. Schedule all of your social posts and monitor their efficiency in a single dashboard.