With the paradox round the way forward for cookies, Penske Media Company (PMC) needed to make sure what its subsequent transfer was relating to a first-party information answer.
PMC is a world media firm serving audiences throughout 30+ manufacturers reminiscent of Selection, Rolling Stone and SXSW. As a result of PMC has a number of manufacturers, there have been many information silos, and entrepreneurs had no technique to productize first-party information. Centralizing and warehousing the consumer information is significant for a web-based writer like PMC.
As a consequence of its large unknown viewers (95% of them are nameless), PMC’s overarching aim was changing unknown customers into identified customers to open up new income alternatives. That’s how the media firm started its CDP journey with Treasure Information,
Now, its present tech stack scales with enterprise development and permits PMC to gather privacy-compliant first-party information from greater than 300 million month-to-month customers throughout all manufacturers.
To be taught extra, be a part of Brett Goverman, affiliate VP of knowledge technique, PMC, Matt Knapp, director of knowledge, PMC and Eugene Saburi, chief enterprise officer, Treasure Information, for this insightful, data-driven MarTech presentation.
After this session, you’ll be capable of:
- Construct a enterprise case to your first-party information technique.
- Outline the perfect tech stack for your enterprise powered by an Enterprise CDP.
- Apply aha moments and classes realized from PMC’s journey.
Watch the session now and learn the way PMC used information to make one of the best choices at each level through the buyer’s journey.
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