How A lot Do Influencers Make in 2022?


Getting paid to publish on social media is nothing to scoff at. However if you wish to stay the great life, you first need to ask, how a lot do influencers make?

Are you trying to monetize your social media presence? Or combine influencer advertising and marketing into your technique? Then one of the vital necessary first steps is to learn how a lot it’s going to be.

This text sheds gentle on how a lot influencers make. And it exhibits you earn cash on platforms like TikTok, Instagram, and Twitter. On the finish, we’ve included influencer-related sources for advertising and marketing managers or enterprise house owners.

How do Influencers make money?

Social media influencers make money with sponsored posts, affiliate marketing, brand partnerships, merchandising, and direct donation (tipping, subscriptions, etc.).

If you have ever daydreamed about lying on a sunny yacht, peacefully floating over the Mediterranean, and paying for it all with a single social media post, that is how it’s done.

Read on to solve the mystery of how much social media influencers make and how they do it!

Sponsored posts

Sponsored posts are one of the most popular ways for influencers to make money. A sponsored post is when an influencer gets paid to post about a product or service on their page. When an influencer vouches for a brand, their followers are more inclined to trust that brand.

You’ll see the ‘Paid Partnership’ tag below the influencer’s name for sponsored posts on Instagram.

Often, influencers with a larger reach can charge more for sponsored content. What you can make off of sponsored posts typically depends on:

Here are two general rules to measure your rates:

At Hootsuite, we organize influencer types by the following sizes:

It’s generally true that influencers with larger followings make more money. But don’t stress if you’re in the nano- or micro-influencer categories.

In fact, many smaller brands are looking to partner with nano- and micro-influencers. On Instagram, there is a clear preference for micro-influencers.

Right here’s make it as a new nano-influencer.

Manufacturers in search of smaller or newer influencers might need a smaller price range. However they’re much less prone to fear in the event you’re partnering with different manufacturers too.

Bear in mind, long-term relationships are sometimes profitable over time, far more than one-off posts.

If you happen to’re smaller, work on constructing your area of interest or specialty. And fostering relationships along with your purchasers.

Model Ambassador

A model ambassador partnership is an settlement between an influencer and an organization. The influencer sometimes agrees to advertise the corporate’s services or products, typically completely. Or usually, be affiliated with the model.

In alternate for his or her endorsement, the corporate supplies the influencer with compensation. This could take the type of money, free merchandise, or different perks.

As an influencer, you can also make cash off these partnerships. You may cost a per-post price, obtain a share of gross sales, or actually have a wage. The sum of money an influencer could make varies relying on their following and engagement charges.

Affiliate Advertising

Affiliate internet marketing is a sort of performance-based advertising and marketing. A enterprise rewards associates for every buyer introduced by the affiliate’s advertising and marketing efforts. On this case, the affiliate is you, the influencer.

You may anticipate to usually make 5-30% commission in affiliate marketing contracts. Typically, larger influencers are on the 8-12% vary.

Have you ever seen influencers who promote a reduction on a services or products with a personalised code or URL? These persons are doubtless affiliate entrepreneurs.

They need to incentivize gross sales and monitor prospects, to allow them to receives a commission a specific amount per sale.

You may make a big sum of money by affiliate marketing online. How a lot you make will rely upon:

  • the affiliate contract you’ve labored out
  • the variety of followers you have got
  • the variety of manufacturers you’re working with

#greenscreen Fancy assembly you right here @knixwear #periodunderwear

♬ Pennies from Heaven – Louis Prima

Off-site web site promoting

Off-site web site promoting is one other kind of on-line advertising and marketing. It entails selling a model or product on an internet site or platform that isn’t the product’s dwelling web page.

For instance, let’s say I promote buttons and attain out to you, an influencer, to write down a weblog publish reviewing my product. I pay you a predetermined quantity for each lead I get out of your publish.

Many of those techniques can share titles. The above overview is an instance of off-site promoting, affiliate marketing online, and a sponsored publish.

Off-site web site promoting can be achieved by:

  • banner adverts
  • sponsored posts
  • hyperlinks within the sidebar of a weblog

Influencers can earn cash off of such a promoting by charging for adverts positioned on their web site. Or by incomes a fee on gross sales generated from clicks on the advert.

Some influencers additionally provide consulting providers. These will help manufacturers maximize their attain and effectiveness with off-site web site promoting.


Merchandising is a time period utilized in advertising and marketing and retail. It refers back to the vary of actions that promote the sale of merchandise to prospects. After we discuss influencers merchandising, we’re speaking about influencers producing merchandise for his or her model.

This may be something from Kylie Jenner’s lip kits to a images influencer promoting prints.

Merchandising generally is a very profitable income stream. Particularly for influencers with a devoted following.


Direct donation, tipping, subscriptions

Let’s face it; free stuff is the most effective stuff. Subscriptions, suggestions, and donations are only a few of the methods that you could make a passive revenue.

However what precisely are these items? And the way can an influencer earn cash off of them?

Subscriptions are in all probability probably the most well-known of the three. By subscribing to somebody, you’re basically paying them a month-to-month price in alternate for entry to their content material.

This may be something. Suppose, unique movies and images to behind-the-scenes appears at their life and work. Influencers can incentivize subscriptions by providing reductions or freebies to those that enroll. For instance, they could provide a free month of content material for each six months that you just subscribe.

Patreon is a well-liked subscription-based platform. Influencers can provide tiered ranges to subscribers. Every tier can have completely different, unique, and attention-grabbing content material.

Supply: Patreon

Tipping is just like a subscription in that it’s a means of exhibiting assist for somebody’s work. Nonetheless, as an alternative of paying a month-to-month price, one merely makes a one-time donation.

Many influencers embrace their PayPal or Venmo tipping data when doing Stay Streams. They may connect it to their bios or web sites and even simply ask in a publish.

Tipping is usually reserved for content material creators who produce high-quality work. So it’s extra like a bonus than a necessity, as you’ll be creating the work regardless. Nonetheless, your followers comprehend it’s at all times appreciated!


#greenscreen I DO NOT KNOW WHY I WAITED THIS LONG TO ADD VENMO TO MY ACCOUNT. #venmo #tiktok #bio #wtf #bestdecisionever @papaterence

♬ original sound – Ashley

Lastly, we have now donations. These are often made to a charity or GoFundMe-type campaigns. However followers can even give them on to an influencer.

Donations are utterly voluntary, and there’s no expectation of something in return. Many influencers might provide perks like shoutouts or signed merchandise as a thanks.

How a lot do influencers make per publish?

To find out how a lot cash influencers make per publish, you’ve acquired to think about a couple of issues:

  • What sort of publish or content material is being created?
  • What’s the trade common?
  • What sort of attain or follower dimension does the influencer have?
  • Have they got spectacular engagement charges from a earlier marketing campaign they’ll leverage?
  • What does your media kit seem like?

To attempt to get a gauge by yourself pricing. Have a look at what others in your trade and of your dimension are charging for explicit items of content material. If in case you have engagement charges and information from profitable previous campaigns, use them!

All of this will affect the quantity you’ll be able to cost per publish. As a result of there are such a lot of elements to think about, it will possibly make getting averages troublesome.

We will probably be referencing the influencer dimension tiers talked about above within the subsequent part. And we will probably be discussing normal averages for potential earnings inside these tiers. So take ’em with a grain of salt.

How a lot do Instagram influencers make?

Instagram advertising and marketing has the very best share of influencer advertising and marketing {dollars}, in line with eMarketer. It’s at present beating out Fb, TikTok, Twitter, and YouTube.

Psst: Right here’s make money off your YouTube channel, your Instagram account, and your TikTok strategy!

According to Statista, the international common minimal worth per publish for an Instagram macro-influencer was $165. The common most was $1,804.

That being mentioned, there are exceptions to the rule. Celebrities like Cristiano Ronaldo allegedly make 1,000,000 plus per publish. Micro-influencer Obebe claimed $1,000 for one Instagram carousel publish with two images.

Take into account that averages are calculated with a variety of knowledge. This contains influencers from all walks of life and industries and with various capabilities.

Common averages, in line with Statista:

  • A nano-influencer could make $195 per publish on Instagram
  • A mid-tier influencer could make $1,221 per publish on Instagram
  • A macro-influencer could make $1,804 per publish on Instagram

In line with, micro-influencers are taking a look at $208 per publish. In distinction, mega-influencers can anticipate $1,628 per publish on Instagram.

Instagram influencers are sometimes posting sponsored feed posts or Tales. Additionally they go Stay to debate product endorsements.

With the rise of Instagram Procuring, you’ll additionally see influencers with affiliate hyperlinks or tagged merchandise of their feed.

Instagram’s Reels Bonus program can be a preferred solution to monetize your Instagram account. It compensates creators primarily based on video views. Alex Ojeda, for instance, reported incomes $8,500 in a single month.

How a lot do TikTok influencers make?

TikTok influencers will overtake Fb in 2022 and YouTube in 2024 in recognition. So, it is likely to be a good suggestion to start out constructing your following on TikTok now. The app’s solely rising stronger! And which means the reply to ‘how a lot do TikTok influencers make?’ is just going to get bigger with time.

US influencer marketing spending share, by platform, 2019-2024

Supply: eMarketer

In line with this Statista report and this report:

  • Nano-influencers could make $181 per TikTok video
  • Macro-influencers could make $531 per TikTok video
  • Mega-influencers could make between $1,631 and $4,370 per TikTok video

Influencers on TikTok will typically create sponsored video content material to advertise a model. Manufacturers can host ‘Takeovers’, giving an influencer management of their account for a set period of time. Or, they’ll monetize their very own account with Items.

TikTok Sleepfluencer (sure, that’s a factor!) Jakey Boehm has gamified Livestream Items. He livestreams himself sleeping and has coded a script that reads the chat out loud.

The stay chat sounds set off completely different prompts. The sound of items will activate music, activate machines, or gentle up his room as he sleeps.

Plus, the bigger the reward you purchase, the larger the interruption.

Followers pay massive cash to wake Jakey up, and so they adore it. He reported making $34,000 in a single month from TikTok Stay. At 819.9K Followers, Jakey’s a macro-influencer making above-average for his movies. So, after we reply ‘how a lot do influencers make on TikTok’ with averages, maintain creators like Jakey in thoughts.


Be part of the stay everyone seems to be speaking about! The ORIGINAL TikTok Interactive Sleep Stream. Management my room

♬ original sound – jakeyboehm – Interactive Sleep

How a lot do influencers make on Twitter?

Twitter seems to be the least profitable platform for influencers. It might have one thing to do with different apps having eCommerce integration. Or it might need one thing to do with engagement ranges.

However, many influencers will provide package deal offers. A sponsored Tweet can be utilized as a bit of content material that sweetens the deal.

Listed here are Twitter influencers’ general earnings per publish in line with Statista:

  • Nano-influencer could make $65
  • Micro-influencers and above could make $125

Influencer content material on Twitter will typically be sponsored posts or use brand-specific hashtags. Twitter Takeovers are additionally a possible income stream.

Within the instance under, Chrissy Tiegen may simply actually like Previous Dutch Dill Pickle chips. Or, she might be a Twitter chip influencer who’s very good at pure model endorsements.

How a lot do Fb influencers make?

Fb is likely to be trending out of favor with a youthful demographic. However Facebook is still a social media giant, the largest by many metrics. Fb influencers are nonetheless pulling in cash from issues like:

  • sponsored posts
  • model ambassador contracts
  • affiliate marketing online
  • merchandising
  • Stay movies selling services or products

Listed here are Facebook influencers’ general earnings per publish in line with Statista:

  • Nano-influencer could make $170 per publish
  • Micro-influencer could make $266 on Fb

Easy methods to rent a social media influencer

If you happen to’re a advertising and marketing supervisor or enterprise proprietor, influencer advertising and marketing is a great tactic. However, there are lots of shifting components to take care of.

It’s good to discover the best influencer that matches your model and price range. Plus, it’s best to understand how they set their rates.

Then, it is advisable to work out how they match into your advertising and marketing technique. And, in fact, measure your results following your campaign.

Hootsuite’s specialists have give you an Influencer marketing guide. And, nice information, it’s designed particularly for folk such as you.

It covers every thing, from influencer etiquette to influencer advertising and marketing instruments. And it features a record of potential influencers you’ll be able to attain out to.

Make influencer advertising and marketing simpler with Hootsuite. Schedule posts, analysis and have interaction with influencers in your trade, and measure the success of your campaigns. Attempt it free as we speak.

Get Started

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