Are the robots taking up? It is a query many individuals marvel as synthetic intelligence beneficial properties prominence in our day by day lives — particularly in advertising and marketing.
The marketplace for AI in advertising and marketing is more likely to hit $107.5 billion by 2028, an enormous enhance from $15.84 billion in 2021.
What may this imply for entrepreneurs and content material creators? Is there a spot for AI in content material creation, and may it profit advertising and marketing creatives? To reply this query, I spoke to a number of content material creators who use AI.
I additionally in contrast their experiences to knowledge from HubSpot’s current State of AI survey, during which we requested over 1,350 professionals about their expertise with AI. Here is what I discovered.
How are Creators and Entrepreneurs Utilizing AI?
In response to our survey, 33% of entrepreneurs who use AI use it to generate concepts or inspiration for advertising and marketing content material.
A method AI can be utilized for concepts or inspiration is by making a temper board with instruments like Kive.ai. Filmmaker and photographer Mateo Toro just lately began utilizing Kive.ai to design temper boards to develop therapies for his movie tasks.
A video therapy is a technique to convey a venture’s idea or story. Many video therapies contain the usage of pictures and visible media discovered on-line or in earlier works.
“Video therapies take time. It’s important to scrub by the video, to take screenshots, and edit for the video therapy,” Toro defined. “[Kive.ai] simply makes it a lot simpler for me to seek out the video that has a mode or tone I am seeking to emulate.”
With Kive.ai, creators can paste the hyperlink of a video into the system, and Kive.ai will extract frames from the video as screenshots to import right into a board. Toro says the method can save him hours of time.
“In a video therapy, I may very well be going by 10, 15, 20 movies to reference,” he mentioned. “You add that up, and it may simply be an hour of time simply scrubbing by, screenshotting, and dragging content material to a therapy.”
AI may generate concepts for weblog content material. For instance, HubSpot’s content assistant AI can create a listing of weblog matter concepts and develop outlines centered round particular ideas.
In addition to inspiration, the second-most frequent use of AI is writing copy for advertising and marketing supplies. Our survey discovered 28% of entrepreneurs who’re utilizing AI leverage the device to jot down supplies equivalent to weblog posts and emails.
For instance, Bethany Anderson, a public data officer for Milton, Florida, says ChatGBT streamlines the writing facet of her job.
“I find it irresistible as a result of ChatGBT is a software program that learns,” Anderson explains.
She says ChatGBT can mimic her writing fashion, so she’ll typically use the device to jot down press releases, social media posts, and Web optimization-friendly weblog content material.
Anderson says the device is useful as a result of writing is an important a part of her job, nevertheless it’s removed from the one duty she has to deal with day by day.
“I’m behind the scenes planning occasions and getting them out to the general public,” she says. “So, ChatGBT permits me to get the writing achieved in an easy, seamless approach in order that I can get to the bones of my job — which is outreach.”
Anderson admits she was cautious of ChatGBT at first however examined it out throughout per week that was jam-packed with deadlines.
“There was this one week a few months in the past once I had so many deadlines, so many social media calendars due, so many blogs due, and so many bios due — I used to be drowning,” she remembers. “So I mentioned, ‘I will give it a attempt.'”
Days value of writing assignments may very well be accomplished in only a few hours due to the help of AI, in line with Anderson.
Her expertise aligns with the findings of our survey — 75% of entrepreneurs mentioned generative AI helps them create extra content material than they might with out it.
And 77% agreed generative AI may assist create content material extra effectively.
“We’re speaking about days of your life that you simply get again,” she mentioned. “And, to me, time is effective. It is extra precious than cash.”
Will AI Exchange Content material Creators?
A standard concern surrounding the usage of AI is whether or not the know-how will change human entrepreneurs and creators. Nima Olumi of Lightyear Methods says it is unlikely.
“We use AI to tug a variety of statistics, provide you with attention-grabbing angles to pitch to firms, and work round sure angles which are advertising and marketing and media-friendly,” Olumi mentioned. “I do not suppose it is a full alternative for writers or thinkers.”
Writing and content material creation are subjective fields, in line with Olumi, they usually nonetheless require folks to do the required essential considering to resolve the form of content material that will get printed.
Finally, Olumi predicts a future the place AI will help entrepreneurs and creatives in enhancing their output and producing content material in a shorter time.
This is smart, contemplating our survey discovered that 77% of entrepreneurs agree that generative AI will assist entrepreneurs create content material extra effectively.
And 79% agree generative AI can enhance the standard of the content material they create.
Olumi encourages professionals to embrace AI and use it to their benefit moderately than draw back.
Particularly, he says creators ought to spend time studying and testing functions like Open.ai and ChatGBT to see their completely different capabilities.
“Spend hours asking query after query to see how far you’ll be able to push the bounds of the appliance to serve your wants,” he mentioned. “It’s important to feed it context.”
Because the presence of AI in advertising and marketing continues to develop considerably, you will wish to take the time to find the way it can finest serve your individual crew’s wants.
Professionals and creatives like Olumi, Anderson, and Toro all discovered methods to make use of AI to assist them enhance the effectivity and high quality of their content material.
As a substitute of worrying whether or not the robots will take over, discover methods to work alongside AI so that you and your organization can stay aggressive available in the market and important to your shoppers.