How ChatGPT might help with native web optimization


ChatGPT might help with numerous SEO tasks. “Assist” being the operative phrase.

It’s vital to acknowledge that:

  • There’s a robust likelihood there are at the very least a couple of duties you’re performing presently that ChatGPT might enable you do extra effectively or successfully.
  • As AI instruments enhance, understanding how you can get essentially the most out of them (and how you can keep away from pitfalls surrounding the instruments) shall be a invaluable web optimization and advertising and marketing talent.
  • ChatGPT has loads of points and warts, and there aren’t many full capabilities you possibly can simply let ChatGPT (or different AI instruments) full with out oversight.

Native web optimization isn’t any completely different on all of those counts. ChatGPT isn’t designed to be an area web optimization instrument. Many instruments will carry out particular native web optimization duties higher than ChatGPT ever will.

However there are quite a lot of native web optimization duties that ChatGPT could be helpful for, and a few of them might shock you. This text covers how ChatGPT can (and might’t) assist in 4 particular areas of native web optimization.

1. ChatGPT and Google Enterprise Profiles

Native companies could make loads of tweaks and optimizations to their Google Business Profile (GBP). 

Whereas ChatGPT can’t straight interface along with your itemizing, it might assist with the next:

Google Enterprise Profile classes

A fast approach to get concepts for classes is to have a look at what your rivals are doing. Let’s see if ChatGPT might help there:

This can be a fairly good listing of native cheese retailers close by. Let’s see if ChatGPT can provide us their GBP classes:

Google Business Profile categories
Previous to 2021, Google Enterprise Profile was often called Google My Enterprise (GMB), thus using the latter time period within the immediate.

Fairly fast and spectacular! Needless to say ChatGPT outputs should not at all times correct.

The instrument is “not linked to the web, and it might sometimes produce incorrect solutions. It has restricted data of the world and occasions after 2021 and can also sometimes produce dangerous directions or biased content material,” based on its FAQs.

So I wished to learn the way it received this data:

Google Business Profile categories - sources

Uh-oh. Once more, ChatGPT is just not linked to the web.

I’ve highlighted this subject earlier than, however for those who ask ChatGPT to elucidate the method it used to get a solution, it can usually offer you a abstract of how *one* would possibly get that reply that may’t actually be how *ChatGPT* received that reply.

That was the case right here:

Google Business Profile categories - process summary

OK, so how did ChatGPT really generate these classes?

Google Business Profile categories - process

It guessed! And upon nearer inspection, two of the rivals ChatGPT listed don’t exist.

This highlights a major limitation of ChatGPT for native web optimization: a lot of the data it has entry to shall be outdated, so it’s a must to take the outputs with a grain of salt.

Make certain you’re not counting on the instrument for something that might require a excessive diploma of precision in relation to native enterprise data.

That mentioned, one of many areas the place ChatGPT could be useful is concept era (supplied you’re prepared to vet the concepts):

Yelp and GBP categories

Google Posts content material

For those who remember what Google’s said about AI content and all of the potential downsides, you should utilize ChatGPT to assist create posts for your corporation profile.

This may be an attention-grabbing choice since many native companies have busy workers who put on a number of hats, and writing will not be a robust swimsuit for some.

ChatGPT doesn’t presently comply with the character or phrase counts you specify. Usually, the output will map roughly to what you ask – however for those who specify 750 phrases, chances are you’ll get 400-500.

Google Posts

Not unhealthy! As you possibly can see from the submit, ChatGPT talked about numerous sorts of cheeses, so it is advisable examine. The extra data you possibly can feed into your immediate, the higher the output is prone to be.


For those who want video content material concepts, you possibly can ask ChatGPT to provide you related questions for an FAQ or Q&A video:

Video - FAQs

It might enable you with a script for a video:

Video - script


ChatGPT might help create descriptions on your product options in GBP:

Product descriptions

Query and solutions

You can too use ChatGPT to reply to questions within the query and reply part of your Google Enterprise Profile. Once more, proceed with warning right here. 

That is a necessary part of your profile, and ChatGPT might flat-out say incorrect issues. If in case you have the bandwidth and might write concisely, it’s definitely higher to reply these your self.

Nonetheless, for those who battle with writing these responses and have a big quantity of questions, ChatGPT can construction solutions right here as a place to begin. Make certain you edit for accuracy.


It is advisable to embody higher context in your immediate, so it might produce one thing usable:

GBP Q&A - response

Edit the response to match the way you’d wish to reply these questions.

2. ChatGPT and Google critiques

Getting as many high-quality reviews as attainable is a serious part of native web optimization. Listed here are a couple of methods ChatGPT can probably assist.

Draft an e mail template to encourage critiques

Emailing clients and creating handouts are good methods to get critiques for your corporation.

Guarantee you recognize Google’s specific guidelines on user reviews and that the output you create with ChatGPT complies with the principles.

(As you might have guessed from earlier warnings: you do have to proceed fastidiously and vet the output!)

Email template for reviews

Evaluate sentiment evaluation

One attention-grabbing use for ChatGPT is to rapidly floor the most effective or worst out of a set of critiques. This may be helpful for an area enterprise in a couple of methods:

  • For those who get quite a lot of critiques, rapidly surfacing the most effective and worst by sentiment (not simply stars) may very well be useful each in highlighting optimistic testimonials and even issues. Completely different clients could have various requirements concerning star scores. Taking a look at sentiment might enable you uncover a serious subject a 3-star evaluate has or discover a fantastic quote from somebody who left a 4-star evaluate.
  • Equally, if considered one of your rivals will get quite a lot of critiques, you possibly can rapidly see what clients love and hate about their retailer. This might offer you concepts for enhancements to your corporation or what to incorporate in your advertising and marketing copy.

For those who’re utilizing the online interface and have any quantity of critiques, you’ll have to stick critiques into a number of prompts, because the character restrict is 2,000. (You can too now treatment this through the API):

Review sentiment analysis

After that, I took all of the critiques I had grabbed and pasted them into ChatGPT in ~2,000 character chunks. (You’ll be able to export your critiques out of your GBP account, copy-paste or scrape competitor critiques.)

Right here’s the output:

Review sentiment analysis output

You’ll get some nice concepts right here, particularly if you have already got many critiques. (You can even batch all your rivals’ critiques collectively to investigate.)

If this was my enterprise, I might pull optimistic critiques to function on a retailer poster or a testimonial web page on my web site. The detrimental critiques can level me to particular points that should be addressed.

Conversely, if this had been one competitor or a bunch of rivals, I’d have some good takeaways, too:

  • Native cheese followers search selection, a educated workers, and high quality cheese. Which may be apparent, however I can function these issues in my messaging round my retailer. You could discover a particular merchandise or function pops on this evaluation (e.g., having an out of doors seating space, a specific product, one thing distinctive to a competitor’s area, and so forth.)
  • Suppose persons are annoyed with rivals’ retailer insurance policies, pricing or high quality. In that case, I can name out these issues in my advertising and marketing copy (with a slogan or a high quality assured provide).

Responding to critiques

If you end up at a lack of what to write down or aren’t assured in your English in responding to those critiques, ChatGPT might help get you began with evaluate responses.

Right here is an instance of a response to a optimistic evaluate:

Response to positive review

And to a detrimental evaluate:

Response to negative review

Get the each day e-newsletter search entrepreneurs depend on.

3. ChatGPT and native on-page web optimization

I’ve lined how ChatGPT might help with traditional content and SEO tasks, plus some keyword research prompts you possibly can strive. 

Lots of these can apply to particular native web optimization duties as nicely.

Matter ideation

ChatGPT could be useful as a place to begin to brainstorm concepts (that you will wish to vet in opposition to a key phrase analysis instrument with competitors and search quantity information).

I like to start out with a few broad prompts to get some normal subject concepts, like getting a way of the highest publications writing in regards to the subject:

Topic ideation

And the sorts of posts they write about:

Content types

Then you will get some extra particular subject concepts on your web site:

Specific website topic ideas

Not unhealthy! Once more I might now wish to undergo a radical course of for locating issues like recipe concepts or pairing phrases that my web site would be capable to rank for, however it is a good place to begin for subject concepts.


Relying on your corporation kind, various schema could also be related on your web site. ChatGPT might help you rapidly generate the schema.

ChatGPT-generated schema generally is a hit and miss, so be sure to have a developer QA’ing the code.

Schema for business

This information shall be from 2021, so if issues like tackle, telephone quantity, or hours have modified, enter this information manually or use a distinct instrument for this objective.

Location pages 

When you should be careful with location pages in the wake of recent Google updates, they’ll nonetheless be a invaluable instrument for native companies if executed properly.

(Proceed fastidiously earlier than cranking out many location-specific pages with ChatGPT-generated content material.)

First, we are able to rapidly get a listing of cities:

Location pages

Then we are able to get a listing of related phrases (principally no matter we have decided our core key phrases to be right here):

Core keywords

We will ask ChatGPT to provide us some factors of curiosity for cheese followers and related details about our store in relation to the city:

Location pages - related businesses

Some could also be out of enterprise or inaccurate, so I need to vet the data. Nonetheless, these are nice potential additions to a town-specific web page about my cheese store. On the very least, I now have concepts for sorts of companies to incorporate. 

I may also get ChatGPT to generate meta descriptions for these pages as soon as I am able to get them reside on my web site:

Meta descriptions

Local links and citations are key indicators for native search.

For those who’re prepared to vet the lists, you will get concepts for organizations to sponsor:

Local organizations

Awards to win or organizations to affix:

Local awards

I may also use ChatGPT to get a way of the highest native web sites:

Top local websites

And the sorts of objects they write about associated to native companies:

Local website - article titles

I can see that issues like openings, new choices, and charitable donations are highlighted on these websites and could be concepts to pitch for a narrative.

You can additionally use ChatGPT that will help you write outreach emails for those who’re pitching tales or seeking to be added to a listing of assets.

For those who remember what ChatGPT does and does not do nicely, I am certain you will discover different functions for the platform to assist make your native web optimization efforts simpler and environment friendly.

Opinions expressed on this article are these of the visitor writer and never essentially Search Engine Land. Workers authors are listed here.

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