How AI Will Change Podcast and Video, Based on Riverside’s Head of Advertising and marketing

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Podcasting and video are two undeniably highly effective alternatives for reaching new audiences and growing model consciousness.

In actual fact, there are presently over 140 million podcast listeners within the U.S. alone, and more than 40% of U.S. users report watching on-line movies every day.

However creating robust video or audio content material takes time, effort, and sources. Happily, AI is about to shift how each enterprise creates audio and video content material — leaving your workforce with extra time to deal with big-picture technique, and fewer time on pre-production, modifying, and extra.

Right here, be taught why Riverside’s Head of Advertising and marketing, Abel Grunfeld, is extra excited than ever about the way forward for audio and video in the case of AI.

Free Report: The State of Artificial Intelligence in 2023

How AI Will Change Podcast and Video, Based on Riverside’s Head of Advertising and marketing

1. AI will allow podcast and video hosts to facilitate deeper conversations.

As somebody who often interviews thought leaders for the HubSpot Weblog, I am all-too-familiar with the challenges of considering of fine inquiries to ask your visitors.

And one of many worst errors an interviewer could make is asking a visitor the identical query they‘ve been requested numerous occasions earlier than. It might come throughout such as you haven’t finished your analysis, and your viewers may really feel that the interview is redundant and would not supply something new.

Happily, AI is a strong device for researching your visitor and formulating questions forward of the interview.

As Grunfeld informed me, “When coping with guest-style interviews, AI helps tremendously with analysis. For example, it will possibly enable you perceive somebody’s perspective on a given matter and you may then create new inquiries to see whether or not that is nonetheless the case, or problem it and go deeper.”

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Take into account prompting an AI chat device to offer distinctive questions for a given interviewee, or just to conduct analysis concerning their firm to assist fill within the background context it’s essential facilitate an interesting interview.

2. AI will can help you take a look at your idea throughout pre-production.

Pre-production duties — together with on-location shootings, set design, and discovering the correct expertise — could be time-consuming and costly.

And, as Grunfeld factors out, you might need a imaginative and prescient in your head that’s tough to convey to your workforce. So regardless of your finest efforts, your workforce is likely to be mis-aligned in the case of the place you are all headed.

Grunfeld informed me, “Inside the entire pre-production course of proper now, whenever you work with a crew, the whole lot is predicated on what you say. However possibly the visualization for you is totally different than for me.”

He continues, “I feel what AI permits you to do with instruments like Midjourney is take the guesswork out of it and visually present and take a look at your idea so you’ll be able to decide whether or not it is as compelling as what you bear in mind.”

In the end, AI permits you to save time and sources by making certain you get it proper the primary time. As Grunfeld places it, “AI permits you to create alignment and to be rather more efficient by way of determining what you want by way of set, expertise, digicam angles, and many others. It permits you to de-risk whereas being extra ready and productive.”

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3. AI will remodel the post-production course of by drastically decreasing the time it takes to edit.

Some of the difficult features of podcast and video manufacturing is the post-production course of, which is why Grunfeld believes that is the place AI can have the most important affect.

As he factors out, “In comparison with a 30 or 60-minute dialog you might need within the manufacturing stage, post-production can take as much as 10 hours. So there’s a disproportional effort required to deal with the post-production.”

Put up-production requires you to outline success and set clear standards; and, as Grunfeld informed me, AI works finest underneath these parameters.

For example, AI can shortly transcribe your calls with accuracy. Riverside presents its personal extremely correct AI transcription tool free of charge. Better of all, it is accessible in 100+ languages. 

You’ll be able to then use AI to automate the content material creation course of. As Grunfeld informed me, “You do not want to enter the content material anymore and manually make sequences or decide whenever you wish to present which particular person, and with which structure. It is all going to be automated. And this implies anybody — no matter knowledge-level — could make participating, talking-style movies with the press of a button.”

4. AI will enable you promote your podcast or video episodes extra successfully.

Oftentimes, I resolve which podcast episode I’ll take heed to subsequent primarily based off of what I see on Instagram.

After I see an interesting clip of a podcast dialog, it usually hooks me into wanting to listen to your entire episode.

And I‘m not alone. As Grunfeld factors out, “We are able to’t anticipate anybody to take a position an hour or extra watching a video or listening to a podcast with out realizing if it‘s price their time — so social clips are an efficient alternative to get consciousness on a video or podcast, however they’re quite a lot of work and so they’re tedious.”

He continues, “That is one other space the place AI will step in. Relatively than manually combing by means of an hour video dialog, you’ll be able to let AI decide the magic moments robotically and create a clip that is able to be printed.”

For example, Riverside simply launched its personal device, Magic Clips, which leverages AI to establish key moments in your recording and edit them as standalone clips. This lets you optimize your movies or podcast episodes for numerous social media platforms.

It’s also possible to leverage AI to create extra compelling social promotion round your video or podcast episode. For example, you may ask it to create you title, video or podcast summaries, present notes, and extra.

Better of all, you should utilize AI to repurpose your video or audio for social posts or your weblog, which lets you get extra worth from each bit of content material you produce.

5. AI permits your workforce to deal with crucial side of podcast or video: Storytelling.

Grunfeld informed me, “Proper now, persons are under-evaluating the time spent on the general content material technique and the way video and or audio or podcasts slot in, and so they’re under-evaluating the significance of the premise of a person episode or dialog.”

He encourages podcast and video producers to take the time to consider the technique, and attempt to join the dots between what you‘re making and what you’re promoting — and finally, the way it all connects again to your small business.

Happily, AI will assist producers’ earn time again to deal with these higher-picture parts.

Grunfeld says, “AI instruments enable you allocate the time you save to essentially deal with the premise of the content material you are creating. And AI additionally ensures manufacturing high quality that matches your model. If you’re a enterprise, the content material you place out into the world shapes notion, so that is vital.”

6. AI can clear up the data hole and permit for extra various views.

Some of the thrilling features of AI is the way it can take away boundaries by way of artistic expression, know-how, sources, and data. In different phrases, it will possibly make podcast or video creation extra accessible.

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Traditionally, podcasting or video manufacturing requires audio or video engineering abilities, modifying abilities, and storytelling abilities. But when AI is ready to offload many of the engineering and modifying abilities required, that simply leaves one factor: Storytelling.

And Grunfeld informed me this final shift is the one he’s most enthusiastic about.

He says, “Movies and podcasts are about telling tales. And lots of people may not notice they’ve a particular story to inform. It may be tough to inform your story in a manner that makes you proud.”

He continues, “AI turns you from an engineer editor or heavy-duty creator in the direction of extra of a curator. You’re the storyteller, and also you’re simply curating the modifying and construction you should utilize to deliver your story to life. Which implies extra individuals will be capable to categorical themselves.”

He provides, “I feel the way forward for video and audio can be extra various by way of thought and perspective – which finally creates extra conversations and extra progress.”

Lastly … Will avatars substitute actual hosts?

One of many issues I’ve in the case of AI and podcast or video manufacturing is the notion that AI may take the place of human podcast or video hosts.

Happily, Grunfeld doesn‘t consider it will grow to be the norm. He informed me whereas he might see room for AI avatars in the case of easy tutorial-based video or audio content material, he doesn’t see AI taking the place of human-to-human conversations.

As he places it, “I feel it is the human-to-human aspect that offers power and that permits you to construct on high of one another, and I’m undecided if an avatar can create that very same emotional response.”

“And so, whereas I think about there can be use instances for avatar-led creations, I can’t think about having a dialog between two individuals — besides one is a thought chief with an excellent story, and the opposite is an avatar. As a result of if there is not any power, there is not any must have a dialog within the first place.”

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