Hour and date dimensions now out there in GA4


Google has simply added hour and date dimensions for Google Analytics 4.

A dimension is an attribute of your knowledge. It describes your knowledge and it’s often textual content versus numbers. An instance of a dimension is Occasion identify, which exhibits the identify of an occasion that somebody triggers in your web site or software (reminiscent of “click on”). 

The brand new dimensions. An evidence of the brand new dimensions is under:

  • Hour is the hour when an occasion was collected.
  • Nth hour is the variety of hours because the begin of a specified date vary.
  • Date + hour is the date and hour when an occasion was collected.
  • Week is the week of the occasion, a two-digit quantity from 01 to 53. Every week begins on Sunday, and January 1st is all the time in Week 1.
  • Month is the month of the occasion, a two-digit integer from 01 to 12.

What the size do. Google says you should use these dimensions to shortly reply questions like:

  • How did my on-line gross sales knowledge pattern, hourly, after our Superbowl industrial aired?
  • What months do I see probably the most site visitors on my web site?
  • Are customers of my app extra prone to convert within the night hours, or through the day? What about customers of my web site?

Get the every day publication search entrepreneurs depend on.

Dig deeper. Be taught extra about analytics dimensions here.

Why we care. Advertisers will be capable to see extra details about their occasions to allow them to higher optimize their campaigns. Use the size to see the date and hour your occasion acquired clicks, conversions, or every other occasion identify that is specified.

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About The Writer

Nicole Farley is an editor for Search Engine Land overlaying all issues PPC. Along with being a Marine Corps veteran, she has an in depth background in digital advertising and marketing, an MBA and a penchant for true crime, podcasts, journey, and snacks.

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