So as to retain and develop current buyer relationships, main organizations are betting on first-party information options that may drive impression for each acquisition and retention initiatives.
Be a part of ActionIQ and Hearst’s VP of acquisition and conversion as they talk about how Hearst is unlocking worth by leveraging its first-party information to drive conversion throughout each subscriber and e-commerce merchandise.
Cynthia Ramsaran is director of customized content material at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over twenty years of editorial/content material advertising and marketing expertise, Cynthia’s experience spans the advertising and marketing, expertise, finance, manufacturing and gaming industries. She was a author/producer for CNBC.com and produced thought management for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s College.
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