Excellent news for these behind on exporting their Google UA information. Beginning on July 1, 2023, information assortment in Common Analytics will come to a halt. Nevertheless, you’ll retain the power to view and export all the info collected earlier than this date till July 1, 2024.
After sundown. Preserve the next in thoughts when planning your GA4 migration.
- After sundown and till platform turndown, customers could have Viewer entry to historic information and stories within the consumer interface however not Editor entry.
- Moreover, you may export your information, as outlined within the accessible options. Nevertheless, after the property turndown, no new information will likely be processed, and there will likely be no up to date stories or metrics with post-sunset information.
- Bidding, viewers, or conversion information won’t be despatched to Google Adverts or third-party integrations.
- Present Common Analytics 360 contract holders will have the ability to create customary Common Analytics properties and improve them to 360 to proceed information processing.
Dig deeper. You may learn extra about different essential UA, GA4, and Analytics 360 milestones on the Google Analytics Help web page.
Why we care. With the discontinuation of knowledge assortment, advertisers could should discover different options or improve to Google Analytics 4, which affords extra superior options for cross-device monitoring, machine studying, and privateness controls. Nevertheless, keep in mind to export your historic information earlier than you lose entry on July 1, 2024.
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In regards to the writer
Nicole Farley is an editor for Search Engine Land overlaying all issues PPC. Along with being a Marine Corps veteran, she has an in depth background in digital advertising and marketing, an MBA and a penchant for true crime, podcasts, journey, and snacks.
