Google has up to date the badges some retailers show for his or her product listings in Google Search to say “High High quality Retailer” as an alternative of the unique “Trusted Retailer” badge.
Google posted “We’re updating the “Trusted Retailer” badge, so now if you rating a superb ranking in your Shopping experience scorecard, the badge will say “High High quality Retailer” as an alternative.”
No affect. Google stated that is only a identify and title change and this gained’t have any affect on the rest. “There’s no motion you could take, and the replace won’t have an effect on your efficiency metrics in any respect,” Google added.
What it appears to be like like. Here’s a screenshot exhibiting this badge:
Extra historical past. Google had the trusted store badge for years now, and now has determined to rename it barely. We don’t know why Google renamed it, you or I can speculate if we would like. Earlier we reported in regards to the Google Shopping experience scorecard the place Google stated it will reward retailers that present an “glorious buyer expertise” with “a lift in rankings,” “a badge” and “different advantages that may assist shoppers discover your corporation,” inside the Google Buying tab in Google Search.
The badge will increase engagement. Google stated the trusted retailer badge, “based mostly on our early testing,” drive extra clicks to the retailers listings, Google stated they’re “extra more likely to obtain clicks.” Google additionally stated the search firm is “seeing stronger site visitors to lesser-known retailers.”
Methods to earn the badge. Retailers obtain a Trusted Retailer badge based mostly on their efficiency throughout metrics relative to different retailers, together with however not restricted to delivery speeds, delivery and return prices, and return home windows. We documented quite a lot of these metrics over right here in our earlier protection, however right here is Google’s help document as effectively.
Rings a bell. Does this trusted retailer badge ring a bell to you? Effectively, sure, a decade or so in the past, Google had a free trusted store badge for retailers as effectively. This was extra on the search advert aspect of the coin, whereas this new badge is at no cost product listings.
Why we care. Badges can assist you generate extra clicks in your listings, so it’s value wanting into and gaining a badge if attainable. Will the slight change within the identify of this badge affect click-through charges? I doubt it however you need to be conscious of this modification.