Google sending notifications that UA has stopped processing knowledge

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Google has been busy sending notifications that Common Analytics properties have stopped processing knowledge

Third Door Media, the dad or mum firm of Search Engine Land, obtained one such notification for a UA property – and several other different search entrepreneurs additionally confirmed they’ve obtained a discover for web sites they work on or personal inside the previous 24 hours.

The notification. Google’s e mail began with “Your Common Analytics property wants consideration” and went on to say:

“The Google Analytics 4 deadline has now handed. Your Common Analytics property [UA property number] has now stopped processing new knowledge. All remaining Common Analytics customary properties will quickly cease processing new knowledge. If you happen to haven’t but, we encourage you to finish your transition to Google Analytics 4.

If you happen to need assistance organising your Google Analytics 4 property, we suggest reviewing the Setup Assistant. The Setup Assistant will seamlessly information you thru the method, suggesting advisable options and settings tailor-made to your wants.”

Right here’s a screenshot:

Google sending notifications that UA has stopped processing knowledge 3

A number of individuals additionally sharing their notifications on social media:

Why we care. A number of polls have proven that almost all of search entrepreneurs hate Google Analytics 4 – particularly GA4’s user interface. Regardless that many entrepreneurs have arrange GA4, they will seemingly proceed utilizing UA till the bitter finish.

53 days later. It’s now been 53 days since July 1, the date on which we had been advised – repeatedly – that Google would cease processing knowledge on Common Analytics properties as a part of the pressured swap to Google Analytics 4. To our shock that didn’t occur.

  • UA continued to course of knowledge on July 1. This regardless of a year-long multichannel assault of switch-or-else warnings (weblog posts, emails, social media, and so on.) and that tremendous annoying crimson intrusive interstitial countdown clock each time you logged into GA.
  • UA properties had been still processing data on Aug. 1.
  • And it continues to course of knowledge on many UA properties in the present day – although Google as soon as once more guarantees that can finish “quickly.”

When is quickly? We’ll discover out quickly. In Google’s world, that would imply your property is accumulating knowledge for weeks and even months from now.





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