Google has stopped displaying indented ends in the Google search listings. Google has traditionally confirmed an indented search end result underneath the primary end result when it was from the identical area however over the previous few weeks, Google stopped indenting these outcomes.
What modified. Danny Sullivan, the Google Search Liaison, posted “We stopped doing “indented outcomes” a couple of weeks in the past.” Google stopped the meant outcomes as a result of “particularly with steady scroll, it wasn’t as useful as previously,” Sullivan wrote.
Google has been intending search outcomes on and off since 2009.
What it appears like. Here’s a screenshot of the previous indented outcomes from a few months ago:
Now I see them listed out, with out being indented and never in a selected order:
What didn’t change. Google mentioned its “variety system nonetheless works to usually present solely two outcomes from the identical web site within the prime outcomes.” So Google has not modified how usually Google Search could present the identical area for a single question on the identical search outcomes web page. Google simply received’t intent the end result anymore.
Why we care. This alteration mustn’t impression what number of occasions your content material is proven in Google Search, it simply will impression how that second itemizing seems in these search outcomes.
Will that impression your click-through price in a optimistic or damaging manner is but to be decided.