Google has simply launched the most recent model of the Advertisements API, model v11_1.
What’s modified. Listed below are the foremost adjustments in keeping with Google’s release notes.
Belongings
Audiences
Bidding
Campaigns
- Added help for the next metrics within the campaign report:
all_conversions_from_click_to_callall_conversions_from_directionsall_conversions_from_menuall_conversions_from_orderall_conversions_from_other_engagementall_conversions_from_store_visitall_conversions_from_store_website
- Made
metrics.phone_callappropriate withsegments.hourwithin the campaign report.
Experiments
Planning
Suggestions
Get the every day publication search entrepreneurs depend on.
What’s the Google API. The Google API permits builders to work together instantly with the adverts platform, making giant or strong accounts and campaigns simpler to handle. With the adverts API, you may:
- Automate account administration
- Create customized experiences
- Handle stock
- Handle sensible bidding methods
Why we care. Builders who use the Google Advertisements API ought to make notice of the brand new updates and plan administration of their accounts accordingly.
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About The Writer
Nicole Farley is an editor for Search Engine Land overlaying all issues PPC. Along with being a Marine Corps veteran, she has an intensive background in digital advertising and marketing, an MBA and a penchant for true crime, podcasts, journey, and snacks.
