Google expanded displaying shipping and return information in its search outcomes final week and added new return policy documentation within the product structured knowledge assist part particular for service provider listings. As we speak, Google has expanded the variety of international locations that may use applicableCountry required property from 25 international locations to a complete of fifty international locations.
What modified. Google up to date the return section of this structured knowledge assist doc to jot down, “You possibly can specify as much as 50 international locations.” Beforehand it stated, “as much as 25 international locations.” Listed below are earlier than and after screenshots:
Extra transport and return snippets. Some at the moment are noticing extra search consequence snippets in Google Search exhibiting the transport and return snippets. Right here is one instance:
Why we care. In case you are utilizing this markup and your nation is supported, it’s possible you’ll quickly begin to see the transport and return info present up inside your search consequence snippets in Google Search. Try the brand new markup and ensure to validate the markup in Search Console to make sure it’s going to work as anticipated.
These small snippet modifications can doubtlessly have a big impression in your click-through charge from Google Search to your web page.
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In regards to the creator
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming crew for SMX occasions. He owns RustyBrick, a NY primarily based net consulting agency. He additionally runs Search Engine Roundtable, a preferred search weblog on very superior SEM subjects. Barry may be adopted on Twitter here.
